65: Creating Community in the Lash Industry and All About International Lash Expo with ILE Founder, Crystal Perez

09/03/24 • 52 min

Want to know how a former school counselor built a thriving lash empire and created one of the industry's most inclusive expos? Find out in this episode of Lash Biz Babes with the creator of ILE and special guest Crystal Perez!

In this episode, I had the pleasure of chatting with Crystal Perez, the dynamic force behind CP5 Enterprise and the International Lash Expo (ILE). Crystal's journey from education to the beauty industry is fascinating, and she shares how her background as a school counselor has shaped her unique approach to business. We dive into the story behind ILE, exploring Crystal's vision for creating inclusive, accessible events that truly serve the lash artist community.

We also cover building strong client relationships, the power of community support, and the importance of continuous learning. As a mom and business owner, Crystal also gets real about balancing it all.

Whether you're just starting out or looking to level up your lash business, this episode is full of inspiration and actionable tips. Trust me, you won't want to miss Crystal's behind-the-scenes look at organizing industry-changing events and her perspective on collaboration in the beauty world!

Key Takeaways:

The unexpected skill from Crystal's past career that became her secret weapon in the lash industry
The "aha" moment that birthed an international expo - and it's not what you think!
Crystal's unconventional approach to balancing motherhood and empire-building
This counterintuitive strategy that keeps Crystal's clients coming back for more
A game-changing perspective shift for lash artists feeling stuck in their business
The surprising way networking can transform your lash career overnight
Sneak peek: The next big thing Crystal's planning for ILE

Hit play to learn more about Crystal, the International Lash Expo and then go grab your ticket to meet her - and more friends - in person!

Use code "LASHBIZBABES" for 10% off your International Lash Expo ticket! https://internationallashexpo.com/

Connect with Crystal:
instagram.com/bkeyelashes

instagram.com/beautymobclothing

instagram.com/internationallashexpo

Where to Find Erica Online:

Let's be friends on IG! instagram.com/xoericaschramm

Key Takeaways:

The unexpected skill from Crystal's past career that became her secret weapon in the lash industry
The "aha" moment that birthed an international expo - and it's not what you think!
Crystal's unconventional approach to balancing motherhood and empire-building
This counterintuitive strategy that keeps Crystal's clients coming back for more
A game-changing perspective shift for lash artists feeling stuck in their business
The surprising way networking can transform your lash career overnight
Sneak peek: The next big thing Crystal's planning for ILE

Hit play to learn more about Crystal, the International Lash Expo and then go grab your ticket to meet her - and more friends - in person!

Use code "LASHBIZBABES" for 10% off your International Lash Expo ticket! https://internationallashexpo.com/

Connect with Crystal:
instagram.com/bkeyelashes

instagram.com/beautymobclothing

instagram.com/internationallashexpo

Where to Find Erica Online:

Let's be friends on IG! instagram.com/xoericaschramm

Previous Episode

64. What's Actually Working on Social Media to Get Lash/Beauty Clients Right Now

If you want to spice up your social media content game to get more lash or beauty clients, this episode is a MUST LISTEN! We create and/or post around 100 or so posts per WEEK for our social media management clients right now. So, we have a lot of data of what is working and what isn't working well currently. This isn't just opinions - this is literally what I've compiled based on actual insights from our clients' content.

This is a great time of year to do a little audit of what's working well and what's not, and jazz up your content to hit your goals! I also give a little life update and let you know a few of the events I will be at this year! I would love to meet you if you'll be at any of them!

Elite Lash Convention in Dallas, TX on July 21st! I will be speaking about finding balance in your lash sets and in your life! So freaking excited for this topic. It is so near and dear to my heart. Here is where you can learn more and grab a ticket: www.elitelashconvention.com

Nails and Lash Expo in Fort Lauderdale, FL on April 6th and 7th, 2025! I will be teaching a class at this expo on growing your local following and establishing a strong local presence online, so you can actually grow your lash/beauty clientele from social media. Check out the event here: nailslashexpo.com

Lash Biz Babes is an official sponsor of International Lash Expo in Miami, FL on September 15th and 16th! Make sure to hit up the photo booth, because it will look great! ;) Use code LASHBIZBABES at checkout for 10% off your ticket! (I don't make any money from you using the code - you just get a discount!)

And I will be at LashCon this year as an attendee! We will be doing another Lash Biz Babes Meetup this year, so keep a look out for details. Send me a message on IG if you're interested, and I will add you to my list to send details to when I have it planned.

Let's be friends on IG: www.instagram.com/xoericaschramm

Tired of doing all your content by yourself? Want someone to manage your social media for you? We offer done for you content and full social media management services for salons and beauty businesses on Facebook, Instagram, Google Business Profile, and TikTok. Send me a message on IG and let's talk about it! www.instagram.com/xoericaschramm

Next Episode

66: What It's Actually Like to Go From Lashing to the Online Business World

Are you a lash artist dreaming of more flexibility and income potential? In this Lash Biz Babes episode, I'm sharing my personal experience of going from full-time lashing to running an online education and digital product business. Trust me, it’s had its ups and downs!
I’ve had my fair share of lessons learned the hard way and had plenty of "what was I thinking?" moments. But you know what? Those struggles taught me some invaluable lessons, and now I'm sharing them with you.
I'm talking about irresistible offers, finding your perfect audience, and why you need the right business foundation to be profitable. Join me and let’s get into the nitty-gritty of creating a business that actually makes money online!
What you’ll hear in this episode:

A quick life update (and some exciting podcast news!)
The hidden pitfall that catches most lash artists off guard when going online
Why your "affordable" offer might be sabotaging your success
What is an offer suite and what should you include to maximize your earning potential?
Why a high-ticket offer is so crucial, and how can you develop one
Are you promoting your new offer to the right audience?
Master Resell Rights courses: Golden opportunity or potential trap?
How to avoid imposter syndrome and hit your goals
Strategies and examples for earning consistent monthly income online
How I cracked the code on work-life balance (and how you can, too)

Whether you’re coming into this episode looking to diversify your income or craving the freedom to work from anywhere, you’ll walk away with a head full of ideas and inspiration.
And if you're ready to really accelerate your growth, check out my social media management services - We'd love to help you build a powerful online presence without the stress.
Where We Can Connect:
Let's be friends on IG: www.instagram.com/xoericaschramm
Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.