66: What It's Actually Like to Go From Lashing to the Online Business World

09/10/24 • 41 min

Are you a lash artist dreaming of more flexibility and income potential? In this Lash Biz Babes episode, I'm sharing my personal experience of going from full-time lashing to running an online education and digital product business. Trust me, it’s had its ups and downs!
I’ve had my fair share of lessons learned the hard way and had plenty of "what was I thinking?" moments. But you know what? Those struggles taught me some invaluable lessons, and now I'm sharing them with you.
I'm talking about irresistible offers, finding your perfect audience, and why you need the right business foundation to be profitable. Join me and let’s get into the nitty-gritty of creating a business that actually makes money online!
What you’ll hear in this episode:

A quick life update (and some exciting podcast news!)
The hidden pitfall that catches most lash artists off guard when going online
Why your "affordable" offer might be sabotaging your success
What is an offer suite and what should you include to maximize your earning potential?
Why a high-ticket offer is so crucial, and how can you develop one
Are you promoting your new offer to the right audience?
Master Resell Rights courses: Golden opportunity or potential trap?
How to avoid imposter syndrome and hit your goals
Strategies and examples for earning consistent monthly income online
How I cracked the code on work-life balance (and how you can, too)

Whether you’re coming into this episode looking to diversify your income or craving the freedom to work from anywhere, you’ll walk away with a head full of ideas and inspiration.
And if you're ready to really accelerate your growth, check out my social media management services - We'd love to help you build a powerful online presence without the stress.
Where We Can Connect:
Let's be friends on IG: www.instagram.com/xoericaschramm
Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.

A quick life update (and some exciting podcast news!)
The hidden pitfall that catches most lash artists off guard when going online
Why your "affordable" offer might be sabotaging your success
What is an offer suite and what should you include to maximize your earning potential?
Why a high-ticket offer is so crucial, and how can you develop one
Are you promoting your new offer to the right audience?
Master Resell Rights courses: Golden opportunity or potential trap?
How to avoid imposter syndrome and hit your goals
Strategies and examples for earning consistent monthly income online
How I cracked the code on work-life balance (and how you can, too)

Previous Episode

65: Creating Community in the Lash Industry and All About International Lash Expo with ILE Founder, Crystal Perez

Want to know how a former school counselor built a thriving lash empire and created one of the industry's most inclusive expos? Find out in this episode of Lash Biz Babes with the creator of ILE and special guest Crystal Perez!

In this episode, I had the pleasure of chatting with Crystal Perez, the dynamic force behind CP5 Enterprise and the International Lash Expo (ILE). Crystal's journey from education to the beauty industry is fascinating, and she shares how her background as a school counselor has shaped her unique approach to business. We dive into the story behind ILE, exploring Crystal's vision for creating inclusive, accessible events that truly serve the lash artist community.

We also cover building strong client relationships, the power of community support, and the importance of continuous learning. As a mom and business owner, Crystal also gets real about balancing it all.

Whether you're just starting out or looking to level up your lash business, this episode is full of inspiration and actionable tips. Trust me, you won't want to miss Crystal's behind-the-scenes look at organizing industry-changing events and her perspective on collaboration in the beauty world!

Key Takeaways:

The unexpected skill from Crystal's past career that became her secret weapon in the lash industry
The "aha" moment that birthed an international expo - and it's not what you think!
Crystal's unconventional approach to balancing motherhood and empire-building
This counterintuitive strategy that keeps Crystal's clients coming back for more
A game-changing perspective shift for lash artists feeling stuck in their business
The surprising way networking can transform your lash career overnight
Sneak peek: The next big thing Crystal's planning for ILE

Hit play to learn more about Crystal, the International Lash Expo and then go grab your ticket to meet her - and more friends - in person!

Use code "LASHBIZBABES" for 10% off your International Lash Expo ticket! https://internationallashexpo.com/

Connect with Crystal:
instagram.com/bkeyelashes

instagram.com/beautymobclothing

instagram.com/internationallashexpo

Where to Find Erica Online:

Let's be friends on IG! instagram.com/xoericaschramm

Next Episode

67: Building Your Self-Confidence and Overcoming the Opinions of Others with Kaitlyn Francisco of She Lash University

Ever feel like other people's opinions are holding you back? In this episode, I chat with Kaitlyn Francisco, a lashpreneur who's been in the beauty industry for 15 years. We dive into how she went from a confused beauty school student to running the show as a salon owner and lash educator. Trust me, you'll want to hear how she kicked self-doubt to the curb and built a business that lights her up.
We get real about the messy parts of life, how certain experiences and beliefs can stick to us, and how to shake them off and go after what you really want. Plus, she shares touching stories of students’ lives that have been changed because she stuck with her dreams.
What you’ll hear in this episode:

How to stop caring what others think and do what’s best for you
How do you turn not-so-great life experiences into a superpower?
Why working with big beauty brands can help you in your solo business
How can you build true self-confidence?
Building a beauty business that makes bank AND makes a difference
How do you stay true to your vision when other people don’t support it?
Changing your business as your life changes
What to do right now if you’re feeling stuck on the next step to take

Whether you’re new to the beauty industry or have been in it for years, this episode will empower you to carve your own unique path.
Resources:
50% OFF Success Mindset Course - This can be found on her online lash school - Coupon Code: lashbizbabe
Link: https://stan.store/Lash_Madame_SHE/p/success-mindset-rlpja
Where to connect with Kaitlyn:
Website: shesalonlash.com
Instagram: instagram.com/lash_madame_she
instagram.com/she_lash_university
Blog: sheisfree.substack.com
Where We Can Connect:

Let's be friends on IG: www.instagram.com/xoericaschramm
Ready to get some help with your social media? Let us do it for you! Visit www.beautycorpro.com to learn more.