⚙️ Real-Life Marketing Automation Wins for Small Teams

05/07/25 • 13 min

Ready to stop chasing tasks and start scaling smart? In this episode of Kids, Chaos & Killer Campaigns, we’re diving into real-life marketing automation wins—built for small teams, tested by a mom of two, and powered by HubSpot.

Whether you’re a marketing team of one or juggling multiple hats, this episode is packed with practical, scalable automations that save you time and reduce manual work. We’re talking:

Welcome email series & lead nurturing
Lead scoring and routing
Marketing-to-sales handoffs
Client renewal workflows
Automated data hygiene

I’ll walk you through exactly how I’ve used HubSpot to build these workflows—and sprinkle in some parenting chaos for good measure (because yes, I’ve fixed a lead routing issue mid-tantrum before breakfast).

If you’ve ever said, “There has to be a better way,” this episode is for you.

Whether you’re a marketing team of one or juggling multiple hats, this episode is packed with practical, scalable automations that save you time and reduce manual work. We’re talking:

Welcome email series & lead nurturing
Lead scoring and routing
Marketing-to-sales handoffs
Client renewal workflows
Automated data hygiene

If you’ve ever said, “There has to be a better way,” this episode is for you.

Previous Episode

🪥 Realistic Morning Routines for Moms: Less Stress, More Smiles ⏰

Struggling to find your rhythm in the morning as a mom and marketer? In this episode of Kids, Chaos & Killer Campaigns, we’re ditching the unrealistic “4AM meditation” routines and getting real about what actually works when you're juggling preschool drop-offs, last-minute work calls, and milk spills on clean clothes.

Host [Your Name], a mom of two and full-time digital marketer, shares her top 3 tips for creating a flexible, sanity-saving morning routine—plus some relatable, laugh-out-loud moments along the way. You’ll hear:

How a few minutes of prep the night before can prevent full-blown morning meltdowns.
The power of “non-negotiables” to anchor your day.
Why flexibility (and a spare outfit in the car) is the real mom-marketer superpower.

Whether you’re a morning person or just trying to survive until coffee, this episode is packed with encouragement, hacks, and ideas to help you start your day with more peace and less panic.

Don’t forget to subscribe, leave a review, and share this with a fellow working parent who needs to hear it!

Next Episode

4 Mom Guilt Traps Every Marketer Faces—and How to Break Free ⛓️‍💥

Ever feel like you're failing at both marketing and motherhood? You're not alone—and you're not doing it wrong.

In this episode of Kids, Chaos & Killer Campaigns, Eden Reid opens up about the messy, beautiful, guilt-ridden balancing act of being a mom and a marketer. From missing school events for campaign meetings to logging off early to tend to a sick kid, Eden breaks down 4 common "mom guilt traps" that working moms face—and shares real, actionable tips to escape them with grace (not perfection).

What you'll learn:

How to stay emotionally present—even when energy is low
Why weekly priorities beat daily to-do lists
Ways to involve your kids in everyday routines without guilt
A powerful mindset shift to redefine success as a working parent

Whether you're cutting sandwich crusts or cutting ad budgets, this one’s for you.

Don’t forget to subscribe, leave a review, and share this episode with a fellow mom marketer who needs a reminder: Mom guilt may be real—but it’s not the truth.

Kids, Chaos & Killer Campaigns - ⚙️ Real-Life Marketing Automation Wins for Small Teams

Transcript

Welcome back to Kids, Chaos, and Killer Campaigns, the podcast for marketers who know what it's like to build an email nurture workflow while also building a pillow fort.

Because we all know life doesn't stop when you hit publish.

I'm mom of two girls and a digital marketer who's lived through both toddler tantrums over the wrong colored cereal bowl in the morning and the complete chaos of a CRM migration.

Today, we're diving into something that has changed the game for me