Kids, Chaos & Killer Campaigns

What do parenting and marketing have in common? More than you think! In this episode of Kids, Chaos & Killer Campaigns, we explore how the chaos of parenting can teach us invaluable lessons about audience engagement, problem-solving, and adaptability in marketing.
From the patience required to nurture a child - or a lead - to the creative problem-solving needed to handle toddler meltdowns and campaign failures alike, this episode is packed with insights that will transform the way you approach both parenting and marketing.
A Few Key Takeaways:
🔹 Why patience is a marketer’s superpower
🔹 The art of adaptability when things don’t go as planned
🔹 How nurturing leads is just like raising kids—long-term commitment is key
🔹 Why celebrating small wins fuels success in both parenting and marketing
If you've ever felt like the skills you use to raise tiny humans could help you craft killer campaigns, this episode is for you! Tune in now and discover how to turn everyday parenting moments into powerful marketing strategies.

🎙️ SEO Made Simple: Essential Tips for Busy Marketers & Parents 🚀

Welcome back to Kids, Chaos, and Killer Campaigns! In this episode, we’re diving into Search Engine Optimization (SEO)—a must-know skill for anyone looking to boost their website visibility and drive organic traffic. Whether you're a marketer, a business owner, or a busy parent juggling it all, mastering SEO can help you work smarter, not harder.

What You’ll Learn in This Episode:

✅ Why SEO is a game-changer for businesses of all sizes
✅ The 3 SEO fundamentals: Keywords, Content, and Backlinks
✅ How to structure your website for better rankings and user experience
✅ Simple keyword research tips using Google Keyword Planner, Ubersuggest, and more
✅ On-page SEO essentials: title tags, meta descriptions, alt text & mobile optimization
✅ Common SEO mistakes to avoid (keyword stuffing, slow site speed & more)
✅ A fun analogy: Why SEO is like meal planning 🥗

🔥 Actionable SEO Wins You Can Implement Today!
💡 Optimize your existing content with the right keywords
💡 Ensure EVERY image on your website has alt text added

Up Next: 🎧 Lessons from Motherhood That Made Me a Better Marketer

📲 Subscribe, Review & Share! If you found this episode helpful, don’t forget to subscribe, leave a review, and share it with fellow marketers or parents!

🔗 Let’s Connect! Find me on LinkedIn (link in show notes) to continue the conversation.

Until next time—enjoy the kids, embrace the chaos, and create killer campaigns! 🚀

Ready to stop chasing tasks and start scaling smart? In this episode of Kids, Chaos & Killer Campaigns, we’re diving into real-life marketing automation wins—built for small teams, tested by a mom of two, and powered by HubSpot.

Whether you’re a marketing team of one or juggling multiple hats, this episode is packed with practical, scalable automations that save you time and reduce manual work. We’re talking:

• Welcome email series & lead nurturing
• Lead scoring and routing
• Marketing-to-sales handoffs
• Client renewal workflows
• Automated data hygiene

I’ll walk you through exactly how I’ve used HubSpot to build these workflows—and sprinkle in some parenting chaos for good measure (because yes, I’ve fixed a lead routing issue mid-tantrum before breakfast).

If you’ve ever said, “There has to be a better way,” this episode is for you.

Ever feel like you're failing at both marketing and motherhood? You're not alone—and you're not doing it wrong.

In this episode of Kids, Chaos & Killer Campaigns, Eden Reid opens up about the messy, beautiful, guilt-ridden balancing act of being a mom and a marketer. From missing school events for campaign meetings to logging off early to tend to a sick kid, Eden breaks down 4 common "mom guilt traps" that working moms face—and shares real, actionable tips to escape them with grace (not perfection).

What you'll learn:

• How to stay emotionally present—even when energy is low
• Why weekly priorities beat daily to-do lists
• Ways to involve your kids in everyday routines without guilt
• A powerful mindset shift to redefine success as a working parent

Whether you're cutting sandwich crusts or cutting ad budgets, this one’s for you.

Don’t forget to subscribe, leave a review, and share this episode with a fellow mom marketer who needs a reminder: Mom guilt may be real—but it’s not the truth.

You don’t need a total website overhaul to boost performance and drive more conversions — just a few smart tweaks. In this episode of Kids, Chaos, and Killer Campaigns, we’re diving into 5 easy, high-impact website optimizations that even the busiest parent-marketer can handle.

From faster load times to scroll-stopping CTAs and snack-sized forms, we’re talking practical changes you can implement today — no coding required. Plus, we’re pairing each tip with real-life #momlife moments (because let’s face it, running a website is a lot like getting a toddler out the door).

🎯 Learn:

• The secret to site speed (and where to find it)
• How your CTA should scream louder than your kids at snack time
• Why shorter forms = higher conversions
• How to make your content actually readable
• The magic of trust-building social proof

Subscribe, review, and share with a fellow marketer-parent who's ready to boost their site without losing their sanity.