How To Attract Gen Z Clients • Liz Lessons • Liz Lape

Welcome to the October edition of Monday Market Minute with Carrie McCormick from At Properties!

Fresh from her speaking engagement as a panelist at Inman Luxury Connect in Beverly Hills, Carrie McCormick tells our listeners some of the insights she observed. For example, the rise of the importance of staging – buyers expect homes to be move-in ready and staged. Also, how you can use video to tell a story better than pictures. I provide a marketing tip on how to personalize your holiday cards for clients!

Carrie can be reached at [email protected] or by phone at 312.961.4612.

Transcript

D.J. Paris 0:00
On this episode of Keeping it real is brought to you by Quicken Loans real estate professionals. When you work with Quicken Loans, you have an agent relationship manager available to you and your team. These dedicated experts are part of the agent relations team. They serve as your single point of coordination so you can count on them to keep you in the loop throughout your client’s entire home buying process, call 888-980-2891 or go to real estate dot Quicken loans.com Today, call for cost information and conditions equal housing lender licensed in all 50 states NMLS consumer access.org Number 3030. And now onto the show.

Hello, and welcome to another episode of Keeping it real the largest podcast made for real estate brokers by real estate brokers. My name is DJ Parris, I’m your host and guide through the show, as always, today, we have the Monday market minute, which we do every month with the great Carrie McCormick. If you are a new listener and you haven’t yet got it listen to any of our Carrie money market minute episodes. Carrie is one of the top producing brokers in Chicago and this is a huge deal because there’s 45,000 brokers Carrie is always in the top 1% of 1%. She is literally one of the very highest producing brokers. She’s been a high producing broker for 20 years with App properties. And she just came back from Inman luxury connect where she was a featured panelist and speaker in Beverly Hills. So we are so excited to talk to you. So Carrie, welcome back to Chicago.

Carrie McCormick 1:50
Well, thank you, it was such a fun panel to be part of it was a privilege. I was seated next to Kevin Thompson, who I’ve never met in person. I’ve always seen him on panels or in, you know, different write ups. But he’s the Chief Marketing Officer of Sotheby’s International based in New York. So I got the privilege of talking to him backstage personally for a little while. And then of course, you know, seated on the panel with him. And then another gentleman that I was with is dusty Baker. He is a top producer from Southern California, also with Sotheby’s and, you know, talking to these two gentlemen that, you know, one on the East Coast, one on the West Coast selling millions and millions of dollars of real estate it was it was such a privilege, and especially to be in Beverly Hills. I don’t know, you know, how many people been out there? I’ve been out there once before, but it’s, it’s kind of lala land. It’s really it’s really interesting place to be and, you know, millions of dollars of real estate are traded in that town. It’s unbelievable.

D.J. Paris 2:57
Yeah, so tell us a little bit about what you you know what you spoke about what you learned, let’s, let’s Yeah, the listeners. And

Carrie McCormick 3:05
so the panel that I spoke on was about, you know, luxury listings and how to market them. And the reoccurring theme between the three of us is how important staging a home has become. It’s the buyers in this marketplace have changed. And again, this is not just a local thing here in Chicago, it was across the US, there were people. Like I mentioned from New York, or agents from New York, there were agents from California and Texas that deal with these oil tycoons. The same thing is, is that staging matters, when a buyer walks into a home, it has to trigger an emotional feeling and that emotion needs to be I love this house, I can live in this house, I can move right in. And, you know, it’s our job now to create an emotion of feeling from these buyers. And that’s where staging has become key. Whereas before, you know, but like I said, I’ve been doing this for 20 years, you know, it just we didn’t have to invest in that we didn’t have to worry about staging, you know, we would just use what was ever in the home. But again, staging has become key, whether it’s real staging or Virtual Staging. For the people who are listening. Virtual Staging has become a huge hit for those you know, folks that don’t want to stage their home so I would definitely look into that if you ha...