Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

Chih-Hao Yang from Prospect Equities realizes that buyers were once sellers. He wisely has built up a rental empire, closing over 80 per year, and specializing in Chicago’s luxury apartment market. In this conversation, Chih-Hao discusses the importance of niche marketing, social media and customer service. His professionalism and energy has secured him as one of Chicago’s most talked about new real estate agents.

If you’d prefer to watch this interview, click here to view on YouTube!

Chih-Hao Yang can be reached at 217-819-8009 and chihhao[email protected]

Transcript

D.J. Paris 0:00
Today’s episode of Keeping it real podcast is brought to you by nest egg. Looking to add value to your investor clients recommend nest egg a Chicago based app that is everything your clients need to manage their rentals in only minutes a month. Nest Egg is the only app that gets things done at the rental including on demand maintenance, and services like tenant placement and snow removal. Also nest egg is free to use which makes your clients investments 20 to 30% more profitable. Join nest egg today by downloading the app or by visiting mistake dot rent. That’s nest egg dot rent, use promo code keeping it real to get your first hour of maintenance for free. And now on to the show. Hello, and welcome to another episode of Keeping it real the largest podcast most listened to podcast made by real estate agents. And for real estate agents. My name is DJ Parris, welcome to the show. Thank you for listening. Thank you for coming back. And as always, thank you for telling a friend think of one other real estate professional that could benefit from hearing from top producers and send them a link to our show. We do two to three episodes a week just for you guys, so you can learn from top producers and today is no exception. We have Chih Hao Yang from prospect equities coming up in just a moment. And this particular episode should be a little different because she how Yun does over 80 rentals a year which is huge number and I was just moderating a panel of top producers for the Chicago Association of Realtors last week, two of the three panelists who are top 1% producers mentioned doing rentals and so a lot of brokers don’t do them and they’re kind of curious and how it works. And our interview here is going to talk a lot about that. So I think you’ll get a ton of value there. As always please follow us on Facebook you can find [email protected] forward slash keeping it real pod. Now the reason to follow us is we post an article every single day that we find online dedicated to helping you grow your business and of course we post links to all the episodes we do like this one, but also we record our interviews live on Facebook so if you can’t wait the couple of weeks it takes us to produce an episode you can watch it can almost like kind of like a behind the scenes and you can watch us live and if you follow us on Facebook Facebook will notify you in real time as we’re doing one of our live interviews and you can also chime in with questions along the way too. So again, follow us on Facebook facebook.com forward slash keeping it real pod and now on to our interview with top 1% Producer chi how Yang?

Okay, today on the show, we have Xiao Yang from prospect equities. GL Yang is bilingual, both speaking both Mandarin and English. He is a broker who specializes in Illinois real estate rentals and sales. He’s been living in Illinois since 2003. And to see the continuous growth of the city and knows every insight a renter or buyer needs to know he has worked with investors and buyers from from the from here locally as well as overseas. He has closed hundreds of deals and receives five star reviews from his clients. He helps clients purchase their dream home and also sell their investments. Besides sales. She also helps international students look for rental apartments throughout the city of Chicago. He’s received tremendous amount of positive feedback from his clients in the rental and sales services. She was part of a part of our future top producers. A series that we’re doing on the show and what caught our eye about him is that every year in addition to all the sales he does, he closes over 80 rentals, which is an insanely high number and it’s super amazing. We’re We’re so honored to have him on the show. It’s an incredible amount of production as we as we enter the rental season. A great reminder that rentals are how a lot of realtors ...

Malte Kramer the CEO of Luxury Presence talks about his journey and how he ended up in real estate. Malte dispels a few myths around website creation and talks about SEO and how to bring traffic to your website organically. Malte shares a few recommendations on nurturing leads. Malte also discusses AI and its impact on the real estate business. Last, Malte shares his short-term predictions on real estate market.

Check out Malte’s profile on LinkedIn and follow him on Instagram.

If you’d prefer to watch this interview, click here to view on YouTube!

Malte Kramer can be reached at (310) 955-1077.

This episode is brought to you by Real Geeks.

Transcript

D.J. Paris 0:00
Are you thinking of upgrading your personal realtor website? Well, today we’re have a conversation with one of the top website designers in the industry, and he’s going to tell you exactly what you should think about if you decide to upgrade. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren’t converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.

Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris, I am your guide and host through the show and in just a moment we’re going to be speaking with multi Kramer, who is the CEO and founder of luxury presence. They make realtor websites. So it’s gonna be a really interesting one because we’re going to talk all about what a realtor website should have and shouldn’t have and maybe what you should consider for your own site. Before we get to Malte please tell a friend about the show. That’s the best way you can help us think of another realtor that could benefit from this great conversation we’re about to have or any of the other conversations we have in previous episodes, send a link over to another realtor that would really help us and also please leave us a review especially if you’re listening on iTunes or really anywhere that you’re finding our podcast. Let us know what you think of the show we appreciate it and are so grateful for everyone listening right this very second it’s been five or six years we’ve done 500 episodes over 3 million downloads all because of you guys really it’s all because of you so I’m so grateful. This is we’re getting towards the end of 2023 and I just wanted to say thanks in case I forget to do it in a future episode. So thank you thank you thank you keep listening. We’ll keep making episodes and enough from me let’s get to the main event my conversation with multi Kramer.

Okay today our guest on the show is multi Kramer and I want to tell you more about multi. Multi Kramer is the CEO of luxury presents, which is the leading real estate marketing platform and one of the fastest growing propped up companies in the United States since founding the business in 2016. He’s grown it to over 100 million in revenue with a global team of 600 employees and a client list of nearly 10,000 real estate professionals. To date luxury presents has raised 50 million from notable investors, including top VC firm of Bessemer Venture Partners, Zillow co founder Spencer Rascoff, real estate Coach Tom Ferry...

Carol Horsford from Farnam Group in New Haven is the most successful real estate agent in Connecticut with respect to leasing. In our conversation Carol shares why she focuses a majority of her business in college housing. She also explains how college housing has changed in the last decade and why this has now become an incredible investment opportunity. Carol emphasizes the importance of never giving up and how to be determined as an agent to achieve success.

If you’d prefer to watch this interview, click here to view on YouTube!

Carol Horsford can be reached at 203-671-1961.

Transcript

D.J. Paris 0:00
This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet. Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, she’s so confident there’s a 30 day money back guarantee, so you have nothing to lose, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee, oh, gee, oh podcast.com for your special discount, and now on with the show.

Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris, I am your guide and host through the show. And today in just a moment, we’re going to be speaking with Carol Horsford from Connecticut. But before we get to Carol, I wanted to remind everyone of two quick things that we ask all of our listeners to do. We very much appreciate this. By the way. Number one, please tell a friend think of one other realtor that could benefit from hearing these interviews with top 1% producers from all over the country and send them a link to our podcast, you can always send them directly to our website where they can stream every episode we’ve ever done. They don’t need a podcast app, they can do it right there, which is keeping it real pod.com Obviously, you could always have them pull up any podcast app and search for keeping it real podcast. They’ll find us there too. But keeping it real pod.com Is is there and it also we put all the videos there as well for all of our interviews. And the second thing we ask everyone to do is please follow us on Facebook find [email protected] forward slash keeping it real pod every day we post an article that we find online it’s written specifically to help you grow your business. We post it there and also of course links to all of our interviews. So please again find us on Facebook facebook.com forward slash keeping it real pod and now on to our interview with Carol Horsford.

Okay, today on the show we have Carol Horsford from a Farnham group in New Haven, Connecticut. Let me tell you a little bit about Carol’s waving. So thank you. Carol originally was working in New York City and luxury goods and marketing. And she has been in the real estate industry in New Haven, Connecticut since 2007. She started her own brokerage in 2012. She specializes in property management and investment sales. And most impressively to us. She is the number one rental agency in the state of Connecticut. Please visit Carol at Farnham group that’s F AR n a m group.com. Carol, welcome to the show.

Carol Horsford 3:15
Thanks for having me.

D.J. Paris 3:17
We’re really excited to have you. I was telling Carol, prior to us getting on board that I have been to New Haven and I’ve eaten the famous. I forgot Pepe, pet bass pizza. And I really enjoyed my time in New Haven. But I only have been there a couple of days total. So I should next time I’m around that area. I’m gonna swing by and go get some more pizza, I

Carol Horsford 3:39
think. But yeah, I’d love to meet you in person.

D.J. Paris 3:43
Yeah, that would be fun. Well, thanks. Thanks for being on the show. You are you have the number one rental agency in all of Connecticut, which is huge. I would like to go all the way back to the beginning of your real estate career, because you’ve really you’ve been in business for some time, but you’ve had incredible success in that time. And so I’d love to go all the way back to the beginning. Tell us how you got involved in real estate.

Carol Horsford 4:06
Okay, so I’m from New Haven, my dad went to Yale, and I was working in New York City, and I got married and I quit my job in New York and moved back to New Haven and I grew up in this big house that was called the Farnum house, w...

Welcome to another episode of Coaching Moments With Ryan D’Aprile from D’Aprile Properties!

In this episode Ryan discusses the importance of knowing your business and the specific steps agents need to take to develop this skill set . Ryan also spends time talking about lead generation and deepening relationships with existing contacts and how agents should be spending a minimum of one hour a day on this activity, no matter how busy they are servicing existing clients.

If you’d prefer to watch this interview, click here to view on YouTube!

Ryan D’Aprile can be reached at 312.590.6416 and [email protected].

Transcript

D.J. Paris 0:00
This episode of Keeping it real is brought to you by Agent youtube.com. Would you like more leads that find you instead of you finding them? Let the YouTube agents show you how the YouTube agents started making videos with no sphere of influence. This year. They’re on pace to close more than 100 sales all from leads generated on YouTube. They put a step by step video program to show you exactly what to do and what not to do to become a YouTube real estate superstar. Visit agent youtube.com to learn more and sign up today. That’s agent youtube.com. And now on to the show.

Welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today we have our regular episode which is called coaching moments with Ryan de April. Now if you’re not familiar with Ryan Ryan is a progressive thought leader. Here in the Chicagoland area. We focused on providing for his agents and staff. He’s actually in Indiana, Illinois and also Wisconsin. His strengths are his motivational skills, his coaching style and his dedication to training. He has 14 offices throughout Chicagoland also Wisconsin, Indiana and I forgot Michigan, and has hundreds and hundreds of brokers do real property is a coaching company with eight strategic coaches who work week in and week out with every single agent at their firm individually focused on business, business planning, coaching and accountability. If you’d like to take your career to the next level, or if you’re just maybe not getting the attention you deserve. Check out deep real properties, visit them online deep real properties.com. Ryan, welcome once again. Thanks, TJ. Good to see you. I’m very dressed down today. Our listeners won’t see it. But this is about as dressed down as you’ll ever see me.

Ryan D’Aprile 2:07
So I apologize. It must be cool in your office because it’s hot outside.

D.J. Paris 2:11
It is I keep it. I keep it at 68 in here. So I keep it cool.

Ryan D’Aprile 2:17
Yeah. Then you get out and you just get hit with the heat.

D.J. Paris 2:21
I’m wearing a hoodie. So Ryan’s probably wondering why I’m wearing a hoodie in this weather. It’s only because a t shirt wouldn’t have looked as professional. So I’m just slightly above t shirt into a hoodie.

Ryan D’Aprile 2:33
I’m casual as well. I’m in a golf shirt. So that’s how I

D.J. Paris 2:36
that’s a huge step above where I’m at right now. But anyway, thanks. Thanks for once again being on our show. Yeah. How tell us what’s going on? What are your thoughts? What do you want to talk about?

Ryan D’Aprile 2:48
So what I figured we talked about with our agents today is kind of just bringing structure back in to our life. And we are in a very abstract type world sales, right being whatever sales you are in, it’s very unstructured business. And you have to know, you got to know what’s important, you have to know the importance of structure. And I think the theme that I want to go over in today’s session is structure and know your business. And there’s several different areas of your business that you should know about. But I figured that’s what I would cover. And I would also just, you know, go back to some best practices, as we all start begin to feel overwhelmed. Running our own business, there’s so much to do. And a lot of us are just busy being busy. And that’s where the unproductive work comes into play. And we got to get, you know, dial it back and figure out what’s the one two or three things that I could be doing, that’s going to be moving the needle, my business structure will help you bring that back. And also knowing your business ...

In our July episode of Monday Market Minute with Carrie McCormick of @Properties provides an update on the current red-hot Chicago real estate market. She is seeing an increase in activity around suburban homes and provides advice on how to handle multiple-offer scenarios for both buyers and sellers. Carrie also discusses Alcove, the newest Wicker Park development that she’s representing. She points out that selling pre-construction properties requires the ability to tell the story of the finished product.

If you’d prefer to watch this interview, click here to view on YouTube!

Carrie can be reached at [email protected] or by phone at 312.961.4612.

Please follow Carrie on Instagram by clicking here.

Transcript

D.J. Paris 0:00
This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the best social media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level. She’s so confident there’s a 30 day money back guarantee so you have nothing to lose, keeping it real listeners receive a special discount, so please visit Gogo podcast.com That’s Gee, oh, gee, oh podcast.com for your special discount, and now on with the show.

All right, welcome to another episode of Keeping it real, the largest podcast made by real estate agents. And for real estate agents. My name is DJ Parris, and I am your go, ghost, I’m your host and guide through the show. I’m not a ghost. But thank you, for everyone tuning in. You might be watching us live right now in our private Facebook group. If you’re not a member of our group, please follow us on Facebook facebook.com forward slash keeping it real. Or you might be listening through a an app, which is great. We also do video episodes. And we’re going to be today specifically showing some some some video. So if you are listening, we encourage you to click on the link in the notes see the video because we’re going to be showcasing a development here in Chicago. But today is our Monday market minute with Carrie McCormick. Now if you’re not familiar with Carrie Carrie has been with us all the way since the very beginning that we started the show almost five years ago, she comes on every single month to talk about the Chicago market and what real estate professionals and also buyers and sellers need to know what’s going on in the market, how it’s responding. And you know how you can you know, take advantage of those current trends. She is a broker for over 20 years at add properties, one of the very top brokers not only at at properties, but in the entire Chicagoland area. She is in the top 1% of 1%. And there’s 44,000 agents, he or she is always in about the top 20 Out of all of those in production. She’s an absolute, we’re so grateful to have her she’s an absolute professional. And Carrie, welcome once again to the show.

Carrie McCormick 2:23
Thank you so much. Good intro.

D.J. Paris 2:26
Thanks. So before we get to you, I forgot to also tell everybody who’s listening to follow Kerry on Instagram. So find her at Kerry McCormick real estate. So it’s at Kerry McCormack real estate and also visit her website, which is Kerry McCormick r e.com. All right, Carrie, what do we got to this month?

Carrie McCormick 2:45
Well, thank you so much. It’s a crazy world out there, as everyone knows who’s listening, our market has skyrocketed here in Chicago, we are seeing multiple offers on properties. And what I what the big shift is. And again, I know everyone knows this, but will you see this big change of how people are living you know, there’s home offices that are needed, kids are at home, they just want more space, they want outdoor space, right. So whether you’re a two bedroom homeowner, you want a three bedroom, three bedroom wants a four bedroom, tap up to townhomes single families land, the suburban markets doing amazing, I’ve got a lot of city sellers looking to move to the suburbs. And finally, our suburban market is seeing multiple offers as well. So we’re in a dynamic market, I’d encourage everyone to take advantage of this as much as possible, get our sellers and buyers to the places that they want to be. And it’s great. And I was actually telling DJ before we went on, there’s a lot of off market inventory right now. And I brought some buyers to some off market properties. And we’ve ...