Meltwatering Over Ryan Reynolds and Marketing Lessons

Explicit content warning

06/28/24 • 33 min

Unpacking the Meltwater Summit: Marketing Insights & New York Tales

**No paid endorsements are part of this episode.** Join host Rachel Moore in this lively episode as she shares her insights and takeaways from the recent Meltwater Summit held in New York City. From Ryan Reynolds' marketing gems to practical advice on reaching Gen Z, this episode is packed with actionable wisdom and a few funny anecdotes from Rachel's own New York escapades.

Show links:

0:00 Opening Apology and Intro

00:47 Meltwater Summit Download

04:10 Joy as the North Star

06:29 Conflict Resolution

09:22 FASTvertising

15:27 Power of Stories - Size Matters Not

19:25 Marketing to GenZ

23:48 Production Quality

25:46 Reddit communities

28:00 Keynotes at marketing conferences

32:01 I Got Got

Unpacking the Meltwater Summit: Marketing Insights & New York Tales

Show links:

0:00 Opening Apology and Intro

00:47 Meltwater Summit Download

04:10 Joy as the North Star

06:29 Conflict Resolution

09:22 FASTvertising

15:27 Power of Stories - Size Matters Not

19:25 Marketing to GenZ

23:48 Production Quality

25:46 Reddit communities

28:00 Keynotes at marketing conferences

32:01 I Got Got

Previous Episode

There Be Dragons and SkyNet and Shiny Shoes There

Rachel Moore and Tanya Ballard Brown explore the wild world of marketing in this episode of Just Trust Me. From a mic-breaking moment to the spectacular dragon atop the Empire State Building, they chat about the intriguing partnership between Apple and OpenAI, the WWDC, and the futuristic integration of AI into our everyday lives. Tanya considers a tempting pair of Aerosoles shoes while Rachel dives into Denver’s legendary Casa Bonita. And we're all looking upward to the massive dragon curled around the top of the Empire State Building to celebrate Season 2 of House of the Dragon!

Show Links:

Apple vs. Android market share in U.S. and Global

Forbes.com: Apple's Deal with OpenAI

X post about House of the Dragon atop the Empire State Building

Tanya's Aerosole Shoes

00:00 Cold Open

05:14 Apple Gets It On with OpenAI

20:09 Good Marketing?

36:56 We Got Got

Next Episode

All Abbey Roads Lead to Emergency Pedicures

The band’s back together! Elizabeth and Rachel talk about how some brands made pride a big bummer this year. Then Tanya finally joins us after an “emergency pedicure” to discuss Fashion Nova’s Good Marketing Question Mark. After an unpaid ad for Pretty Foots (which Elizabeth determined was the product Baby Foot after a concerning Google search), the ladies explain just how they got got this week. Join us next week at the same bat time, same bat channel to see what the marketing world has gotten up to since.

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