How To Catapult Your SEO Rank Fast With Robert Kanaat, Ep 184

02/11/21 • 58 min

Just The Tips, with James P. Friel and Dean Holland

Robert Kanaat built a multi-million dollar business with one paid traffic source. Business was booming--so much so that Robert got complacent, as he puts it, “went off the deep end.” His customers started to complain, and that led to ALL of his ads getting shut down.

With employees and commissions to pay, Robert scrambled to figure out what he could do to not only bring in customers, but do so without relying solely on paid traffic.

His search sent him down the SEO rabbit hole, where he discovered the best ways to catapult your SEO rank fast. Robert’s since gone on to become one of the top SEO masters in the world, earning praise from Ryan Deiss, Roland Frasier, and many others.

Whether you’re brand new to SEO or experienced and looking to further improve your SEO rank, tune in to hear Robert’s top three world-class strategies to catapult your SEO rank fast.

Beware The One-Legged Stool

Sooner or later, most entrepreneurs learn the hard way that relying on one traffic source, whether free or paid, is like sitting on a one-legged stool. Sooner or later you’re going down. When you’ve got one traffic source consistently pulling in qualified leads and sales, get to work on another. You don’t need every traffic source on the planet, but having only one puts your entire business in jeopardy. Tune into the episode to hear Robert’s tips for adding organic SEO to your rolodex of traffic sources.

Reduce The Bounce

Most people don’t have the patience to wait on slow websites, which means the faster your pages load, the less visitors bounce, and the better your organic traffic. Tune in for Roberts tips on setting up organic SEO without bogging your site down in mountains of links, banner ads, and other elements that drain your website visitors’ patience.

Robert’s Top 3 Organic SEO Strategies

As far as search engines are concerned, putting a new website onto the Internet is a lot like being a brand new business owner who wants a business loan from the bank. This is especially true if they don’t know you or have a relationship with you. If you don’t have a history of growing successful businesses, they’re going to be a lot more leary of lending you money. It’s the same with Google and other search engines. When your site first goes up, they’re waiting to see if you stick around, follow their rules, and prove yourself with quality content, and for most new sites it takes two years to hit that status. But Robert’s top three organic SEO traffic strategies can help you speed that process up. If your site’s already established, Robert’s strategies will improve your organic SEO even more.

How To Use Videos For Organic SEO

According to Robert, well-crafted, valuable written content is superior for organic SEO. That means a video with a blurb under it is unlikely to perform as well as a 2,000-plus word blog post. It doesn’t mean videos are useless for organic SEO. You just need to include one extra step (that you can affordably outsource if you don’t want to do it yourself) to ensure your videos pull their own SEO weight. Tune in to hear exactly what to do.

Where Never To Put Your Blog

A lot of free software, like WordPress, gives you a free subdomain to host your blog. The problem is, website subdomain URLs like blog.thebeardedwonder.com don’t perform well in search results. If you’re just starting out, spend a little extra cash for a real domain, so you can put your blog at, for example, the beardedwonder.com/blog. Otherwise, when you get around to buying a real domain to host your blog, you’re starting from scratch with your SEO ranking for that page. Do it correctly straight out of the gate and save yourself that frustration.

Outline of This Episode

All about paid traffic, UNTIL... [5:15]
Instead of gaming Google, get better results with this [12:24]
Don’t buy domains, buy established websites [20:01]
SEO content dos and don’ts [26:10]
Get more SEO from your videos by doing this [33:03]
Never rely on one traffic source [38:05]
To mask or not to mask the domain [46:52]

Resources & People Mentioned

http://outrankfast.com/ to get a free website audit from Robert. Mention you heard Robert on Just The Tips and he’ll send you a book.
Robert Kanaat on LinkedIn
Robert Kanaat on Twitter
Robert Kanaat on YouTube

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

CEO...

With employees and commissions to pay, Robert scrambled to figure out what he could do to not only bring in customers, but do so without relying solely on paid traffic.

Whether you’re brand new to SEO or experienced and looking to further improve your SEO rank, tune in to hear Robert’s top three world-class strategies to catapult your SEO rank fast.

Beware The One-Legged Stool

Reduce The Bounce

Robert’s Top 3 Organic SEO Strategies

How To Use Videos For Organic SEO

Where Never To Put Your Blog

Outline of This Episode

All about paid traffic, UNTIL... [5:15]
Instead of gaming Google, get better results with this [12:24]
Don’t buy domains, buy established websites [20:01]
SEO content dos and don’ts [26:10]
Get more SEO from your videos by doing this [33:03]
Never rely on one traffic source [38:05]
To mask or not to mask the domain [46:52]

Resources & People Mentioned

http://outrankfast.com/ to get a free website audit from Robert. Mention you heard Robert on Just The Tips and he’ll send you a book.
Robert Kanaat on LinkedIn
Robert Kanaat on Twitter
Robert Kanaat on YouTube

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

CEO...

Previous Episode

Setting Up Your Year For Success, Ep 183

Every year when January winds to a close, one of two things begins to happen: You dig in and surge forward on the goals you made at the start of the year, or your commitment to those goals starts slipping away.

Simply having a goal and trying to attain it is not a recipe for success, which is why even the most committed action takers often struggle to reach their goals.

Without clarity on what you want and a plan to get there, it’s inevitable you’ll spin your wheels at best, and give up at worst.

Whether your new year goals have fallen by the wayside, or you’re still pushing toward them, tune into this episode to hear James’ and Dean’s personal strategies for setting up your year for success. They’ll also reveal the most common mistakes people make when striving for business goals, and tell you exactly what to do instead.

Stop Making The Same Mistakes

There are two ways to avoid mistakes. The first is to learn from other people’s. The second is, if you do make a mistake, learn from it and don’t repeat it. Not repeating your own mistakes requires being honest with yourself, and this is something that trips a lot of people up. Being honest with yourself is uncomfortable, especially if you confuse it with beating yourself up. If that’s how you see it, don’t beat yourself up. Just take an honest assessment at what happened, and use that information to avoid that mistake moving forward.

Know Where You’re Going FIRST

A lot of people plan their present without considering where they want to go. That’s like trying to use a GPS without putting in a destination. Step one is to look at where you want to be a year from now, three years from now, even a decade from now. Once you’re clear on that, reverse engineer the actions and outcomes it’ll take to get there. Map out the destination, then your milestones, which will help you plan effective immediate actions.

WHO Do You Need To Be?

Who you need to be to reach your goals is a step most people save until last (if they think about it all). Getting clear on your lifestyle, your business goals, who your customers are--all of that’s important. But who you need to be is most important of all, because it makes or breaks the creation of the life and business you map out. You can create a meticulous, step by step plan for getting your business and life exactly where you want them, but if you don’t believe you’re capable of following that path and having those outcomes, you’ll be right. If your business is stalled out especially, take a closer look at who you are now vs. who you need to be to hit and sustain that next level.

Focus On What Makes The Biggest Difference

One thing a lot of entrepreneurs struggle with is thinking THEY have to be the one to do everything in their business. But there’s only so much YOU can personally do, which is why it’s critical to focus your time on the things that’ll make the most difference in growing your business. The rest can be outsourced. Always remember that the answer to more business growth may be to do LESS, not more. There comes a point when adding more splits your focus so much that you’re doing 50 things poorly, instead of five things impactfully.

Beware Aimless Execution

Yes, you’ve got to take action on your plans, but it has to be the right action. Some entrepreneurs get hyper focused on just “taking action,” but they’re acting on the wrong things. That’s like trying to drive your car from here to the store by randomly turning the steering wheel instead of following a clear path. Clarity on where you get the biggest bang for your buck when it comes to taking action is an absolute must. Put your effort into the 20% that moves the needle, not the 80% that keeps you spinning your wheels.

Outline of This Episode

When goals start to slip away [4:20]
How to stop making the same mistakes [7:15]
Using the future to plan the present [12:50]
The entrepreneur’s two paths [16:10]
Identifying what’s holding things up [21:00]
Stop stacking chairs [26:30]
Check yourself before you wreck yourself [33:01]

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

CEO Quickstart: https://jamespfriel.com/ceo-quickstart/
Facebook Group: https://www.facebook.com/groups/hustledetox/
Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
Site: www.jamespfriel.com

Next Episode

How To Grow And Monetize Your Email List With Yara Golden, Ep 185

Nearly everyone in the internet marketing world is spending ridiculous amounts of money on ads. Yet after investing so much money and time bringing someone into their world, these same business owners turn around and give their leads the cold shoulder.

Customer acquisition is a critical part of growing your business, but inspiring people to stick around is even more critical. New customers are the most expensive to acquire and the least likely to buy. When all you’re doing is chasing new customers, while ignoring the people you’ve already paid to acquire, you’re costing yourself obscene amounts of time, money, and energy.

Tune into this episode to hear from Yara Golden, an email marketer working with some of the biggest names in the Internet marketing space (including Russell Brunson), as she joins James and Dean for her third appearance on Just The Tips to show you how to grow and monetize your email list in a way that you AND your followers feel good about.

When done correctly and consistently, emailing leads you’ve paid to acquire can add several zeros to your bottom line. Check out this episode to hear the best way to get started, why list size matters less than you think, how NOT to grow your list, and much more!

Invite Them To Dinner, Then Ignore Them

Human interaction is often weirdly different online than it is in person. For example, most people don’t entice someone over for dinner only to completely ignore them. Yet that’s what a lot of business owners do online leads. You create lead magnets, tripwires, and other means of enticing someone onto your list, then ignore them. Instead of giving your leads the cold shoulder (and costing yourself a lot of money in the process), tune in to hear exactly how to start the conversation with your leads (just like you would if they were over for dinner).

It’s Not What You Have, It’s What You Do With It

One of the most common excuses Yara hears from people who aren’t emailing their leads regularly is, “My list only has XYZ people on it.” But the size of your list matters a lot less than you think. A small list of quality leads will outperform a giant list of leads who are “meh” about you and your products. If you have any doubts that quality trumps quantity when it comes to your list size, tune in for Yara’s story of a client who closed over $9,000 from a list of 500 people.

Start With This Six-Email Sequence

After someone opts-in, what do you do with them (after fulfilling whatever lead magnet or product they opted in for, of course)? Start with Yara’s six-email sequence that answers six questions anyone who opts into your list will have about you and what you do. Use these emails to build the know-like-trust factor, share how they can work with you, and set expectations right up front. It’s important to be yourself in these emails, so the people who are a good fit for you stick around, and the people who aren’t realize they’re better off elsewhere. Tune into to hear exactly what to write in these emails.

Stop Climbing Mt. Kill-Them-With-Knowledge

There’s endless talk in the internet marketing world about providing value, and when most people hear the world value, they think “I have to teach and show how knowledgeable I am!” But bowling your readers over with knowledge is rarely the best way to build a relationship with them and keep them coming back to your emails. Plus, if you share everything you know for free, why would they buy from you? Instead of trying to “Kill-Them-With-Knowledge” in your emails, build the relationship and increase engagement with the content strategy Yara describes in this episode.

What If Your List Is Ice Cold?

The thought of reaching out to a list you haven’t communicated with in months - maybe years - gets many an entrepreneur’s hackles up. But it’s not as challenging or terrifying as you think to re-engage a cold list. Tune in to hear a simple three-email sequence anyone can use to revive even an ice-cold list.

Outline of This Episode

What to do with leads once they’re in the door [5:30]
Overcoming your fear of the unsubscribe [11:50]
Be who you really are [18:00]
They’ve opted in - now what? [24:01]
Get off of Mt. Kill-Them-With-Knowledge [28:21]
Start with this call to action [47:11]
Re-engaging an ice cold list [50:12]

Resources & People Mentioned

www.YaraGolden.com
Yara Golden on Instagram: theartofstoryselling
Yara Golden on Facebook: https://www.facebook.com/MyCoachYara

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and ...