JUST Branding

In this episode, we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Kaye shares her ‘4C Brand Strategy Framework’ which helps to bake psychological principles into brands.

We also discover Kayes inspirational story, her obsession with human decision making and how this helps her in her work + how she keeps a work life balance as a Mum and entrepreneur.

ABOUT OUR GUEST: Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity CodeTM method. She believes that online business should be more human and that all entrepreneurs have genius they can use to impact the world. She works with students in her brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.

Melinda Livsey, a brand strategist & online educator, shares her journey of going from a designer to brand strategist, sharing her definitions of brand & brand strategy, how she “sells” strategy, her onboarding process, how to conduct a brand strategy workshop step-by-step, including the deliverables, plus, what life is like without design. Tune in with Jacob Cass, Matt Davies & Melinda Livsey, if you want to go from being an “order taker” to brand expert.

LinkedIn is one of the most powerful platforms for making business connections and growing your personal brand.

But are you leveraging its power to the full?

Join us in this episode as we are joined by LinkedIn expert, Mike Roberts, to dig deep into how to use LinkedIn to grow your personal brand for success.

Together we review how LinkedIn can help you build a powerful personal brand and what you need to do to ensure your LinkedIn profile is in tip-top condition for success.

We also get Mike's top tips on how to use the platform, how video is the next big thing, and what you can do right now to bring awareness to your brand. Not to be missed!

Join us as we sit down with marketing strategist, Ian Barnard, and delve into the world of brand performance and its distinction from performance marketing, exploring the positioning process (4Cs) and the significance of creating future demand.

Ian shares valuable insights on how small brands can grow when competing against larger market leaders and highlights the most common advertising mistakes made by small brands.

Tune in to learn how brand marketing can facilitate profitable scaling and discover the 2-4-5 framework for effective full-funnel advertising.

We also discuss digital marketing mistakes that damage brands and uncover strategies for positioning brands to become the top-of-mind choice.

Don’t miss this insightful conversation that will level up your brand & marketing expertise, no matter your level.

David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies.

Hailed the “Father of Modern Branding”, David is a true authority on branding and we’re incredibly humbled to have him here on JUST Branding.

In this episode, we focus on two of his recent books...

The first is “Owning Game-Changing Subcategories” which focuses on disruptive innovation & growth in the digital age.

And the second is his latest book, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society.

Tune in to understand how brands can break through with disruptive innovation and the “must-haves” for growth in the digital age.

Plus, how brands can maintain relevance & connect with future consumers through purpose-driven branding while avoiding green-washing.