S05.EP19 - Rethinking Brand Purpose with Nick Asbury

12/03/24 • 54 min

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In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell.

Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences.

Tune in to learn how brands can strike a better balance between creativity, authenticity, and ethical responsibility.

In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell.

Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences.

Tune in to learn how brands can strike a better balance between creativity, authenticity, and ethical responsibility.

Previous Episode

S05.EP18 - Simplifying Strategy with Mark Pollard

Mark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy in shaping effective brand narratives.

We explore the delicate balance between creativity and analytical thinking, with Mark providing real-world examples of strategies that drive impactful results. He underscores the importance of simplicity in strategy, offering practical guidance on how to create clear, actionable brand strategies through his 4 Point Framework.

Mark also dives into the biggest challenges facing strategists today, offering advice on avoiding common pitfalls and staying ahead in a rapidly evolving industry.

Next Episode

S05.EP20 - Bridging Strategy and Design with Richie Meldrum

We’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design.

👉 Learn more: https://justcreative.com/podcast

Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive brands.

Richie also offers invaluable advice for designers and strategists striving to collaborate effectively.

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