S01.E06 - Brand Positioning & Naming with Rob Meyerson
05/25/20 • 54 min
Positioning and naming expert, Rob Meyerson, joins Jacob Cass & Matt Davies in exploring positioning statements & the best naming practices from the lens of the company, client and consumer, sharing actionable tips and real world examples that will help you build a better brand.
Positioning and naming expert, Rob Meyerson, joins Jacob Cass & Matt Davies in exploring positioning statements & the best naming practices from the lens of the company, client and consumer, sharing actionable tips and real world examples that will help you build a better brand.
Previous Episode
S01.E05 - Brand Purpose with Stef Hamerlinck
Stef Hamerlinck, a strategy consultant, joins Jacob Cass & Matt Davies to discuss brand purpose, brand authenticity and some unique perspectives on the benefits and misuses of growing a brand from the inside out, touching on purpose, missions, visions and core values.
Next Episode
S01.E07 - Brand Personality, Personas & Archetypes with Stephen Houraghan
Stephen Houraghan joins Jacob Cass & Matt Davies to discuss customer personas and brand archetypes and how these tools can be used to help better understand your audience and define your brand’s personality.
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