S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard

08/03/23 • 50 min

1 Listener

Join us as we sit down with marketing strategist, Ian Barnard, and delve into the world of brand performance and its distinction from performance marketing, exploring the positioning process (4Cs) and the significance of creating future demand.

Ian shares valuable insights on how small brands can grow when competing against larger market leaders and highlights the most common advertising mistakes made by small brands.

Tune in to learn how brand marketing can facilitate profitable scaling and discover the 2-4-5 framework for effective full-funnel advertising.

We also discuss digital marketing mistakes that damage brands and uncover strategies for positioning brands to become the top-of-mind choice.

Don’t miss this insightful conversation that will level up your brand & marketing expertise, no matter your level.

Ian shares valuable insights on how small brands can grow when competing against larger market leaders and highlights the most common advertising mistakes made by small brands.

Tune in to learn how brand marketing can facilitate profitable scaling and discover the 2-4-5 framework for effective full-funnel advertising.

We also discuss digital marketing mistakes that damage brands and uncover strategies for positioning brands to become the top-of-mind choice.

Don’t miss this insightful conversation that will level up your brand & marketing expertise, no matter your level.

Previous Episode

S04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein

Mastering Brand Building in a Regulated World: Insights from the Brilliant Terri Goldstein!

🎙️ Calling all business owners and marketers operating in regulated environments like finance or medical! This episode is tailor-made for you. Join us as we delve into the extraordinary mind of Terri Goldstein, a visionary strategist and design expert, whose unwavering commitment to brands has spanned decades.

🏢 Step into the captivating realm of brand creation amidst regulations, where Terri unveils her groundbreaking methods and invaluable experiences in the medical field. Discover how she skillfully guides customers to 'way-find' and effortlessly navigate through her Shelf Sight Sequence, tapping into our innate ability to perceive colors, shapes, and symbols.

🌟 Brace yourself for a deep dive into the core challenges encountered in regulated spaces and Terri's ingenious solutions. Uncover the pivotal role distinctive assets play as strategic drivers and gain invaluable insights on how to conquer the unique hurdles faced by brand builders operating in regulated environments.

✨ Don't miss out on this dynamic conversation packed with wisdom and inspiration. Tune in now and revolutionize your brand-building game in the world of regulations!

Next Episode

S04.EP12 - Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk

Our guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science.

In this episode, we explore the significance of distinctiveness in branding and its role in a brand's success. Jenni shares key elements for building distinctive brands and provides examples of distinctive brand assets.

We also delve into the concept of differentiation and its importance in establishing a brand's competitive edge with Jenni offering insights into how distinctiveness and differentiation work together to drive brand growth.

Tune in to this enlightening episode of JUST Branding and gain expert knowledge from Professor Jenni Romaniuk's extensive experience in the world of marketing science and consumer behaviour.