S01.E14 - Psychology-Driven Brand Strategy with Kaye Putnam

09/14/20 • 43 min

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In this episode, we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Kaye shares her ‘4C Brand Strategy Framework’ which helps to bake psychological principles into brands.

We also discover Kayes inspirational story, her obsession with human decision making and how this helps her in her work + how she keeps a work life balance as a Mum and entrepreneur.

ABOUT OUR GUEST: Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity CodeTM method. She believes that online business should be more human and that all entrepreneurs have genius they can use to impact the world. She works with students in her brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.

We also discover Kayes inspirational story, her obsession with human decision making and how this helps her in her work + how she keeps a work life balance as a Mum and entrepreneur.

Previous Episode

S01.B1 - Design Education, Change & The Business of Design

In this bonus episode, we have Douglas Davis join us, Jacob Cass & Matt Davies, to discuss the current state of design education and what it takes to remain relevant as we evolve as creatives in these disruptive and turbulent times. We explore his book, Creative Strategy & The Business of Design as well as the future of design. There has never been a more timely episode.

Douglas Davis is a strategist, author and professor at the New York City College of Technology, a part of the The City University of New York. He holds the chair for the BFA in Communication Design and has a through background in marketing, creative strategy and art direction.

Show notes available at https://justcreative.com/podcast

Next Episode

S01.E15 - Brand Mastery with Tobias Dahlberg

Get to know the super sleek brand educator that is Tobias Dahlberg all the way from Helsinki, Finland. In this episode, we discuss the value of brand strategy for businesses and how it can be applied to multiple business units and not just marketing, plus exactly how to approach this and embed it in businesses. Tobias discusses brand theories such as “becoming the only choice”, “radical differentiation” and how he gets people on board when making “brand choices”. He also explains his background and the super work he is doing at The Future Academy. This episode is not to be missed! Show notes at justcreative.com/podcast

ABOUT OUR GUEST:

Tobias Dahlberg is an Entrepreneur & Strategist. He is the Founder of Wonder, a strategic brand and design consultancy in Helsinki, Finland. He is also the Founder of The Future Academy - a learning platform for entrepreneurs and companies who want to build game-changing brands and businesses. He has consulted, advised and created hundreds of strategies and innovative concepts for brands such as: Nike, The Coca-Cola Company, Fiskars, Fazer, Iittala, Hartwall, Nissan, Paulig, Telia, Marimekko, Halti, Neste Oil, Altia, Mandatum Life, and many more, from start-ups to multi-national corporations.