The Pros & Cons of Running a Niche Business

08/10/23 • 26 min

1 Listener

Today we’ll be getting into the nuances of niching down in your business. If you know me or have been a listener to the podcast for a while, you know how much I advocate for the strategy of niching down - but we don’t really talk about the cons much!

Let’s get into it.
All show notes are available at jereshiahawk.com!

Resources Mentioned:

Subscribe to the Jereshia Said YouTube Channel: https://www.youtube.com/@jereshiasaid/videos

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Craving raw, real, and relatable insights from a multi-7 figure business advisor and coach who's been in your shoes and is still walking the path? In my email newsletter, I share practical lessons on building a sustainable, profitable business — without sacrificing what matters most. Ready to join the journey... Subscribe here: https://jereshiahawk.com/insider
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Let’s get into it.
All show notes are available at jereshiahawk.com!

Resources Mentioned:

Subscribe to the Jereshia Said YouTube Channel: https://www.youtube.com/@jereshiasaid/videos

Previous Episode

My Complete 7-Figure Content Marketing Strategy

I’ve made over five million dollars from a link in my bio. Wanna know how I did it?
In this episode, I’m walking you through the exact content marketing strategy that I’ve used to build a multi-seven-figure online coaching business. More importantly, I’m sharing a decision-making framework that will help you properly align your business model to the right marketing strategy so that you can make more money.
Social media has changed a lot over the last few years and buyer behavior has evolved. Your marketing strategy needs to account for that and align with your current audience. I’m teaching you where to post, when to post, and how to use content marketing to effectively attract qualified leads and convert more clients.
Topics covered in this episode include:

The difference between creating content to generate leads and being a content creator or influencer
Choosing a lead generation strategy to focus on
Why you need to make marketing decisions based on the season of business you’re in

Let’s nail your content marketing strategy so that you have one less thing to worry about.
All show notes are available at jereshiahawk.com!
Resources Mentioned:
Reserve Your Seat at the CEO Summit: www.jereshiahawk.com/ceosummit
Apply for LEVERAGE: https://goalgettergroup.lpages.co/leverage-waitlist-podcast/
Subscribe to My YouTube Channel: https://www.youtube.com/@jereshiasaid

Next Episode

Does Repurposing Content Actually Increase Sales?

If everyone’s been telling you to repurpose your content but you’re not sure what that should look like for you, listen up.
In this episode, I’m sharing my hot takes on repurposing content. I’m not saying that repurposed content is bad, but I think there’s a lot of important information left out of the conversation that you need to know. What’s the difference between repurposing, reposting, and recycling content? What repurposed content is performing well? Can you copy and paste content from one platform to another? These are all important questions to answer if you want repurposed content to be part of your marketing strategy.
Let me help you avoid the mistakes I made when I started repurposing content for my business. I may have learned some lessons the hard way, but at least now I can share them with you.
Topics covered in this episode include:

When to take your marketing strategy to the next level
Why you might not need to repurpose content
How to grow your audience and get quality leads
How to master the basics of content creation

Tune in to streamline and simplify your content marketing strategy.
All show notes are available at jereshiahawk.com!
Resources Mentioned:
Reserve Your Seat at the CEO Summit: www.jereshiahawk.com/ceosummit
Apply for LEVERAGE: https://goalgettergroup.lpages.co/leverage-waitlist-podcast/