Progressive Company Culture Drives Sales, Grows Your Business with Heather Smyrl
03/03/21 • 46 min
Most growing and thriving businesses often have the most amazing company culture. One prime example of an inspiring company culture is at Highpoint Insurance Group. At the helm is Heather Smyrl, co-founder and CEO.
Heather's drive to be a trailblazer has turned a relatively antiquated industry into a modern-day agency that is purpose-driven with an enthusiasm for serving her employees, customers, and community. With her pep rallies, digital scorecards, and constantly looking for ways to highlight her team's accomplishments, Heather has designed a company structure around positivity that has allowed her sales team to flourish and has brought her close to her goal of having a $10 million year.
In this episode, tap into Heather's more than 25 years of experience as a leader in the industry and get insight into the amazing work she has done to build a unique company culture. Get ideas from her incredible stories that you can put into your practice or get back that fire to get past this last year's setbacks. Most notable are the core values she has established to foster accountability, unlimited success, and teamwork.
Heather got her start in the insurance industry at only 19 years old. She founded Highpoint in 2008 alongside her husband, Brandon Smyrl. In 2017, she built her company's forever home in Friendswood, Texas. Three years later, Highpoint was honored to be named Agency of the Year by Rough Notes magazine.
Most growing and thriving businesses often have the most amazing company culture. One prime example of an inspiring company culture is at Highpoint Insurance Group. At the helm is Heather Smyrl, co-founder and CEO.
Heather's drive to be a trailblazer has turned a relatively antiquated industry into a modern-day agency that is purpose-driven with an enthusiasm for serving her employees, customers, and community. With her pep rallies, digital scorecards, and constantly looking for ways to highlight her team's accomplishments, Heather has designed a company structure around positivity that has allowed her sales team to flourish and has brought her close to her goal of having a $10 million year.
In this episode, tap into Heather's more than 25 years of experience as a leader in the industry and get insight into the amazing work she has done to build a unique company culture. Get ideas from her incredible stories that you can put into your practice or get back that fire to get past this last year's setbacks. Most notable are the core values she has established to foster accountability, unlimited success, and teamwork.
Heather got her start in the insurance industry at only 19 years old. She founded Highpoint in 2008 alongside her husband, Brandon Smyrl. In 2017, she built her company's forever home in Friendswood, Texas. Three years later, Highpoint was honored to be named Agency of the Year by Rough Notes magazine.
Previous Episode
How to Elevate Your Prospecting with Elite Business Coach Adam Outland
Control the controllable in times of crisis. Don't let the challenges of 2020 carry over into 2021. In this Inside Great Minds podcast episode, there are so many take-a-ways and powerful lessons for you to change your mindset and hone your sales skills.
Next Episode
Lessons For Growing Your Business From 4th Generation Funeral Director Mat Forastiere
Mat Forastiere is humble, hungry, and brilliant. He is a fourth-generation funeral director. Today, he is the vice president of all operations for Park Lawn Corporation, a funeral and cemetery operations and sales organization. Mat oversees more than 220 locations throughout the United States and Canada.
Mat started working at his family-owned funeral business in grade school growing up in Springfield, Massachusetts. He honed his customer service skills in the hotel and restaurant industry -- which he discusses those lessons in-depth -- before actually coming back into the funeral profession full-time in 1999.
Because of his work background, he has some great lessons about the role of compassion and empathy in the customer experience, which translates into higher production and sales.
Throughout his entire career, Mat has held leadership positions ranging from single and multi-location management, regional management to executive leadership.
As head of operations, he's cultivated an amazing company culture that has helped Park Lawn flourish. In this episode, Mat shares those principles, he learned the hard way, that can grow your business or company -- principles he's developed from managing thousands of people, turning around unprofitable locations, dealing with acquisitions, and forming new relationships.
He also discusses:
- How he helps his employees acquire an ownership mentality.
- The hard-learned lessons to becoming a great leader.
- The importance of patience and humility.
- The sacrifices his father made to support them.
- How he turned around from being an unsuccessful student in class to a STUDENT of the game as vice president of a large corporation.
It was also interesting to hear about the impact of COVID-19 on the funeral and cemetery industry.
Listen on the go on your favorite podcast platform: https://bit.ly/IGMShowPage
Join the conversation! Facebook Page: https://bit.ly/GreatMindsPage Facebook Group: https://bit.ly/GreatMindsGroup
About Adam Outland
Adam Outland is a sales expert and coach for Southwestern Consulting. To work with Adam, contact:
📞 240.535.1380
🖥 southwesternconsulting.com
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/inside-great-minds-541371/progressive-company-culture-drives-sales-grows-your-business-with-heat-69762936"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to progressive company culture drives sales, grows your business with heather smyrl on goodpods" style="width: 225px" /> </a>
Copy