
A Professional's Guide to Social Media | Sue Koch | 253
02/18/21 • 48 min
You're using social media wrong! Don't worry. It's not you. It's us. Most people use social media the wrong way because they imitate others and they get zero measurable business results. Today Dave Lorenzo Speaks with Sue Koch, a Social Media expert and she helps set us straight. Listen now.
About Sue Koch
Phone: (773) 844-4438
Email: [email protected]
After leaving her SVP post at a tech company in 2009 and growing her own consulting business using LinkedIn & Twitter, Sue Koch shifted her business model to become a social media success catalyst for others.
Sue has been hired to speak & train Fortune 500 companies such as Accenture and Oracle, and speak for organizations such as the American Marketing Organization and at the NAR Annual conference for REALTORs.
Her unique ability to make social media easy to understand & actionable has allowed her to guide 1000s of regulated service professionals, coaches & entrepreneurs on their unique social media journey, providing the roadmap & tools needed to thrive in an intensely competitive business environment.
You're using social media wrong! Don't worry. It's not you. It's us. Most people use social media the wrong way because they imitate others and they get zero measurable business results. Today Dave Lorenzo Speaks with Sue Koch, a Social Media expert and she helps set us straight. Listen now.
About Sue Koch
Phone: (773) 844-4438
Email: [email protected]
After leaving her SVP post at a tech company in 2009 and growing her own consulting business using LinkedIn & Twitter, Sue Koch shifted her business model to become a social media success catalyst for others.
Sue has been hired to speak & train Fortune 500 companies such as Accenture and Oracle, and speak for organizations such as the American Marketing Organization and at the NAR Annual conference for REALTORs.
Her unique ability to make social media easy to understand & actionable has allowed her to guide 1000s of regulated service professionals, coaches & entrepreneurs on their unique social media journey, providing the roadmap & tools needed to thrive in an intensely competitive business environment.
Previous Episode

What is Your Audio Brand? Jodi Krangle | 252
Everyone has an audio brand. Today Dave Lorenzo speaks with VoiceOver Artist Jodi Krangle about developing an audio brand and maximizing it in your business.
About Jodi Krangle
Phone: (289) 221-1261
Website: https://voiceoversandvocals.com
Email: [email protected]
Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She’s also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com.
Next Episode

Build a Great Law Firm Using Your Natural Network | Brett Panter | 254
What can a business owner learn from a personal injury attorney? If that attorney is Brett Panter, the business owner can learn a lot. On this show, Dave Lorenzo and Brett talk about a fantastic business growth strategy you can use in your business RIGHT NOW.
On This show Dave Lorenzo and Brett Panter discuss the following:
- Why plaintiff’s lawyers particularly medical malpractice lawyers are a necessity.
- How do you know if you have a good case?
- What is involved in examining a case to make sure it has potential to be successful?
- How do you grow your practice?
- Why did Brett start a networking group? Was it successful?
- Can ANY BUSINESS not just a law firm, use this strategy and if so, how?
About Brett Panter:
Email: [email protected]
Website: https://panterlaw.com
Phone: (305) 709-1763
BRETT A. PANTER is a Florida Bar Board Certified Civil Trial Lawyer and primarily practices in the area of Complex Civil Litigation including but not limited to Personal Injury, Wrongful Death, Medical Malpractice, Nursing Home Neglect, Product Liability, Premises Liability, and Aviation Litigation such as in this plane crash case.
Brett A. Panter was lead counsel in Brown v. Alba-Martinez, M.D., a medical malpractice case, and on October 30, 2009 a jury rendered $8.5 million verdict. At age 30, Brett Panter was lead counsel Stark, West and Clay v. Alamo Rent A Car, where a jury rendered a $7.7 million verdict. That verdict was upheld on appeal in Clay v. Alamo, 586 So.2d 394 (Fla. 3rd DCA 1991). After all appeals were exhausted Alamo paid the families over $9.5 million. Mr. Panter also served as lead counsel in Garcia v. Florida Erectors, Inc., a construction accident case. On May 22, 2009, a jury found a sub-contractor negligent and rendered a verdict of $3.6 million.
Mr. Panter was also lead counsel in American Aerial Lift, Inc. v. Perez, 629 So.2d 169 (Fla. 3d DCA 1993), rev. denied, 637 So.2d 233 (Fla. 1994), in which a jury rendered a $1.7 million verdict. The Perez case was appealed to the Supreme Court. Mr. Panter’s closing arguments in the cases of Stark and Perez were published nationally. As lead counsel in Del Risco v. Industrial Affiliates, Ltd., 556 So.2d 1148 (Fla. 3d DCA 1990), Mr. Panter obtained a jury verdict for his client in the amount of $1.5 million. Mr. Panter has achieved many other settlements in complex claims resulting in recoveries greater than $1 million.
Brett A. Panter was born in Newark, New Jersey.
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