Imperfect Marketing

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Welcome back, folks, to another episode of Imperfect Marketing! Today, we're rolling up our sleeves to answer a question that might have you scratching your head: Do you need to know what your target audience is up to on the weekends? And if so, why? Hold onto your hats as we take a deep dive into this intriguing topic.

In this episode, we'll discuss:

• Understanding your target's weekend activities: Why should you care about your target audience's off-duty activities, especially if you're a business-to-business service provider? Simply put, it can inform where and when to advertise, helping you streamline your efforts for maximum impact. Whether they're working, seeking opportunities to grow their business, unplugging completely, or spending time at family or community events, knowing their weekend habits can be a game-changer for your marketing strategy.
• Supporting shared interests: By understanding your audience's weekend activities, you can discover mutual interests or causes, which can lead to unique opportunities for engagement. For instance, if they are participating in community service events, you could support, host, or sponsor a similar event.
• Building relationships: Asking about your clients' weekends isn't creepy—it's a relationship builder. It helps you learn more about them, which is key in marketing. Understanding your audience on a deeper level can lead to more effective and authentic communication.

Thank you all for tuning in. We're excited to embark on this marketing journey with you. If you have any further questions or topics you'd like us to cover, don't hesitate to reach out. We'd love to hear from you.

And if you've found value in this episode, it would mean the world to us if you could rate and subscribe wherever you listen to podcasts. This is also our inaugural YouTube video, so if you're watching there, please ring that bell and subscribe. You'll find all the relevant links in the show notes and the YouTube description.

Looking forward to seeing you on the next episode of Imperfect Marketing. Have a great rest of your day!

Links:

• Target audience guide- https://courses.kendracorman.com/target-audience
• Target audience mini-course- https://courses.kendracorman.com/ta-mini

Remember, the more you understand your audience, the better your marketing will be.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
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Welcome to another thrilling episode of the Imperfect Marketing Brief with your host, Kendra Corman. Today, we dive into the heart of social media and storytelling, and why they go hand in hand.

In this episode, you'll discover:

• Storytelling Everywhere: From the movies we watch to the books we read, storytelling plays a pivotal role in our daily lives. It's also present in the social media accounts we love, creating emotional connections and relatable narratives.
• Importance of Authenticity: Genuine and authentic storytelling is key. By sharing your experiences, both successes and failures, you open the door to authentic connection and engagement. It doesn't have to be just the highlight reel!
• Engaging your Audience: Encouraging your audience to participate in your narrative can make them feel part of your journey. Ask them questions, let them share their experiences, and make them feel seen and heard.
• Visual Storytelling: A picture truly is worth a thousand words and a video, even more. Whether it's photos, videos, or infographics, visuals can add color and vibrancy to your story.
• The Power of Connection: At its core, storytelling fosters connection and relatability. When you share your story, you become more approachable, memorable, and trustworthy. People are inclined to do business with those they know, like, and trust.
• Incorporating Stories: Kendra guides you on how to kickstart your stories, whether they stem from client queries, social media observations, meeting notes, or everyday experiences. The key lies in making these experiences conversational and personal.

As always, we appreciate your continued support. Don't forget to rate and subscribe on your preferred listening platform or on our YouTube channel. Let's continue our marketing journey together, one story at a time!

Thank you for tuning in to another episode of Imperfect Marketing. Remember, it's the imperfect stories that make perfect connections.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

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Welcome back to another episode of Imperfect Marketing! In today's brief, we will be talking about two things you should be working on right now.
First, we will talk about the increasing interest rates—which is good for your marketing. Then we'll discuss engagement and how important that is for you.
Interest Rates

So, let's start with why rising interest rates are good for you. I was listening to a podcast—I can't remember which one—but they said that the market is going to get less competitive as big businesses cut back.
AWESOME!
I love this point, and it is so true. Having worked in big business before, I know from experience that larger companies tend to go a bit into survival mode and start cutting back.
What does that mean for you? Well, the ads you run, the content you create, and all of your marketing will have less competition.
When I worked at Burns & Wilcox, since it was family-owned, the CEO invested in marketing when everyone else was pulling back, and he won a ton of market share for the company that the others who cut back were never able to reclaim.
It's a different perspective, but it is totally true.
So, how can you start increasing your marketing efforts to break through better and build your market share or niche?
Engagement

Next up is engagement. Engagement is the key to everything!
I do love growing my email list, but I only want to add engaged subscribers. An engaged subscriber will reply to my email, download the images, click on a link, file it to read later, OR even unsubscribe.
I want them to DO SOMETHING and interact with the email I sent—anything will do.
This is one of the things that will keep your email in the inbox. Email service providers (ESPs) have become smarter and more attuned to the content recipients want in their inboxes.
A clean list is a must for getting your emails delivered to your subscribers' inboxes. ESPs are digging deep into the emails you're sending and the engagement recipients are having with those messages.
How do you do this?
It's called List Hygiene. If you are not cleaning your list regularly, you are doing yourself a disservice. Help your audience see your emails and get your message by cleaning up your list regularly!
Related Links:

• Click here to listen to the next Imperfect Marketing Brief where I explain the steps to use to clean your list.
• Make email marketing personalization easier.
• Click here to identify your target audience.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

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I'm thinking of a girl sitting at home alone, birthday signs and streamers around, sad and lonely in a fluffy pink dress. (I don’t know why, but the fluffy pink dress is always there!) She's waiting for people to show up to her party—but no one is coming.
I feel for her! I was very awkward growing up (and still am!) and am a self-professed "geek” or “nerd” who loves school and learning. Lucky for me, that’s cooler now that I am older!
But, going back to my earlier story, no one came to the party.
I hear you asking, "Kendra, what does this have to do with marketing?!"
I'm getting to that! I like to think of webinars as parties, and you are inviting people to come to join you.
You don’t want to be the lonely girl sitting on the couch hoping that people show up, do you?
That’s why email marketing is SO important.
So, how do you use email marketing to get people to your webinar? Let’s start with your audience. Hopefully, you know who they are and what they want.
Not what they need, but what they want. That’s going to play a big role in this.
If you have created your webinar and know your audience will love it, you need to start communicating it. I want you to draft your email with a BIG Call to Action that stands out and is above the scroll. It’s essential that people can register easily on a mobile device.
Then, I want you to work on your subject line. Test a question, test one with their first name in it, or even an emoji.
Make sure you preview your email on a mobile device.
For online webinars, I send out invites starting a week before the webinar and providing multiple options. You don’t want to send too far in advance or too close to the event, or you will lose people.
Most organizations send about two weeks in advance and then do a 1 week-away reminder and a last-chance email.
Some fun tips for what to include in your email are:

• What’s going to be covered?
• What can they expect to learn?
• What transformation will they get by attending?
• Include a sneak peek video into some of the content or the presenter or the importance of the topic!

I like to offer a show-up live bonus so that people don’t just plan to watch the recording. Not enough people watch the recording.
Then, of course, there are the reminders. I like to send a confirmation when they register, a 24-hour away message, and a 1 hour or 30-minute reminder.
You should spend almost as much time on your email invitation and follow-up series as you do with your webinar.
Speaking of webinars...if you are listening to this when it releases on March 7, 2023, I have a webinar on Creating a Lead Magnet Your Target Audience Wants next week.
Register now at kendracorman.com/webinar.
Listening past that date? I will have more!
Resources and Related Links:

• Create subject lines that get opened
• Join the List Growth 101 waitlist

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

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Do you want to save time and increase efficiency in your small business? Are you tired of tedious and inefficient processes? Look no further! I have the solution to help you streamline and optimize your operations using powerful tools and strategies. Say goodbye to wasted time and resources and hello to increased productivity and profitability. Let me show you how to streamline and optimize your business processes like a pro!

In this episode, you will be able to:

• Unravel the secret behind Asana, Metrical, and Canva for effectively running your business.
• Identify other indispensable resources to elevate your email marketing and landing pages.
• Master the art of podcasting with Buzzsprout, Calendly, and Riverside FM.
• Grasp the importance of investing time in result-driven tasks.
• Understand how implementing powerful tools and systems can propel your small business toward growth.

Here are links to the websites of the tools that I use. Please note that some of these are affiliate links, but many are not. Enjoy:

• Check out Asana for task management and team collaboration.
• Save money with Metricool for social media scheduling and custom-branded metrics.
• Use Canva for easy and affordable graphic design.
• Consider Constant Contact or ConvertKit for reliable email marketing.
• Grow your email list with OptinMonster's pop-up tools.
• Use Buzzsprout for simple podcast hosting.
• Schedule guests easily with Calendly.
• Record high-quality podcasts with Riverside.fm.
• Edit audio files with Audacity for a professional finish.
• Find guest spots and guests with Podmatch.
• Build a flexible website with WordPress.
• Create online courses with Kajabi and its mobile app.
• Design attractive landing pages with Leadpages or Optimize Press.
• Map out your sales funnel with Funnelytics or create urgency with Deadline Funnel.
• Use AI tools like Chat GPT, Capshow, and Descript for content creation,

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here