Imperfect Marketing

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In this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools.

Key Takeaways:

• AI can make significant errors, from fabricating legal cases to misinterpreting historical images.
• While useful for idea generation and first drafts, AI requires human oversight and fact-checking.
• AI struggles with context, emotion, and cultural nuances, necessitating human input for sensitive topics.
• Use AI as a tool for inspiration, not as a replacement for human creativity and intelligence.

AI is a powerful tool in marketing, but it's important to use it wisely. Remember: AI is the copilot, not the autopilot, in your content creation journey.

Connect with Kendra Corman:

• LinkedIn
• Kendra Corman's Website

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
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As we step into 2025, it's time to reflect on the valuable marketing insights gleaned from a year of conversations with industry experts. In this special episode of Imperfect Marketing, I'm taking a different approach to kick off the new year.

Throughout 2024, I had the privilege of interviewing 52 guests, each sharing their biggest marketing lessons learned. Now, I'm excited to share the recurring themes and standout advice that emerged from these discussions.

Key Marketing Themes for 2025

1. Know Your Audience and Build Relationships

Understanding your target market is crucial. As Cindy Chang wisely stated, "If you try to be everything to everyone, you will become nothing to everybody." Take the time to refine your ideal client profile and speak directly to their needs.

2. Embrace the Power of Focus and Simplicity

TJ Murphy emphasized the importance of batching tasks and time-blocking your schedule to boost efficiency. Remember, less is often more when it comes to marketing strategies.

3. Authenticity as Your Secret Weapon

Drewbie Wilson reminded us that showing your true self builds trust. Don't be afraid to let your personality shine through your content.

4. Rethink Your Pricing and Value Strategies

Marco Torres cautioned against excessive discounting, suggesting value-added incentives instead. Focus on highlighting what makes your offering unique.

5. Leverage Social Media and Email Marketing

Paul Gowder emphasized that while social media builds interest, email is where the real conversion happens. Use these tools in tandem for maximum impact.

6. Focus on Meaningful Metrics

Avoid getting caught up in vanity metrics. Instead, concentrate on data that drives actionable insights and real results.

7. Embrace Imperfection and Learn from Mistakes

As Erin Marcus pointed out, the most significant learning opportunities often come from when things don't go as planned.

Your 2025 Marketing Challenge

I challenge you to select one lesson from this episode and apply it to your marketing strategy this year. Whether it's refining your audience understanding, simplifying your message, or reevaluating your metrics, take action to improve your marketing effectiveness.

Let's make 2025 the year of results by embracing imperfect marketing and continual learning. Are you ready to take your marketing to the next level?

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

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Peaceful confidence.
Doesn't that sound amazing?!
Well—I believe it is. If you believe in yourself and know your gifts, people take notice. When you accept yourself, you exude peaceful confidence, which is just one of the MANY things Jen and I discussed during this Imperfect Marketing episode.
We also discussed our desire to serve others—if you've been around for a minute, you already know that's why I started my company! I strive to serve others and add value to my clients every day.
Speaking with Jen was amazing! I especially respect her vulnerability in sharing her experience of being forced to rebuild her social media and starting from scratch. For those who don't know, Jen lost access to ALL her social accounts—along with the connections and community she spent years building.
We forget how much each new person who follows us means in the beginning, and Jen's experience of getting knocked back to square one was heartbreaking but powerful. In her words, she was a "phoenix rising in modern-day."
If you're just starting this crazy marketing journey, remember this: you cannot compare your beginning to somebody else's middle.
Click here to access the transcript and follow along!
Resources:

• Be sure to check Jen out at Becoming Iconic
• You can find Jen's podcast, Becoming Iconic, wherever you listen to podcasts OR click here
• Different is Better than Better- Marketing Profs Podcast
• Focus on the gain, not the gap with my book review of The Gap and The Gain

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

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Nancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust your communication style to match the buyer's preferences and the importance of not giving up on marketing strategies that may not initially work.

Topics Discussed:

• Importance of understanding the buyer's perspective.
• Adapting the sales approach to match the buyer's style.
• Importance of working with clients who match the right style.
• Benefits of referring prospects who don't match your style to colleagues.
• Characteristics of the ideal client: go-getters, intellectually savvy, and driven to serve others.

Connect with Nancy Zare, Ph.D.:

• LinkedIn
• Sales Whisperer

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

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Adrian Moreno shares his journey into email marketing and the power of building an email list.
He emphasizes the importance of marketing to the people who already have the trust of your buyers and getting endorsed by them. He discusses the misconceptions of email marketing, including the belief that people don't want to read emails and that people get bothered by too many emails.
Topics Discussed:

• Discovering the Power of Podcasting for Marketing
• Building an Email List through Podcasts
• Effective Email Marketing Strategies
• Common Misconceptions about Email Marketing

Connect with Adrian Moreno:
Facebook:
Instagram:
LinkedIn:
Free Resource: How He Got Booked on 52 Podcasts in 12 months:
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here