Episode 40: Becoming Iconic with Jen

09/29/22 • 46 min

Peaceful confidence.
Doesn't that sound amazing?!
Well—I believe it is. If you believe in yourself and know your gifts, people take notice. When you accept yourself, you exude peaceful confidence, which is just one of the MANY things Jen and I discussed during this Imperfect Marketing episode.
We also discussed our desire to serve others—if you've been around for a minute, you already know that's why I started my company! I strive to serve others and add value to my clients every day.
Speaking with Jen was amazing! I especially respect her vulnerability in sharing her experience of being forced to rebuild her social media and starting from scratch. For those who don't know, Jen lost access to ALL her social accounts—along with the connections and community she spent years building.
We forget how much each new person who follows us means in the beginning, and Jen's experience of getting knocked back to square one was heartbreaking but powerful. In her words, she was a "phoenix rising in modern-day."
If you're just starting this crazy marketing journey, remember this: you cannot compare your beginning to somebody else's middle.
Click here to access the transcript and follow along!
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Previous Episode

Episode 39: Brief on those Solution Aware in the Customer Journey

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This is episode 4 of 6 in a series on the customer journey, and we're covering Solution Aware customers today. I'll include links to the previous episodes in the resources section below!
Those who are Solution Aware know they have a problem and are motivated to explore solutions. They are investigating how to do it and are interested in finding what might work.
Case studies are a great way to nurture this group to show them that your solution works. Now, this customer stage is not a place to sell. Instead, you want to help them in their investigation of options. They probably have yet to learn about your product!
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Next Episode

Episode 41: Interest Rates Increasing is Great for Your Marketing and Focus on Engagement

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Welcome back to another episode of Imperfect Marketing! In today's brief, we will be talking about two things you should be working on right now.
First, we will talk about the increasing interest rates—which is good for your marketing. Then we'll discuss engagement and how important that is for you.
Interest Rates

So, let's start with why rising interest rates are good for you. I was listening to a podcast—I can't remember which one—but they said that the market is going to get less competitive as big businesses cut back.
AWESOME!
I love this point, and it is so true. Having worked in big business before, I know from experience that larger companies tend to go a bit into survival mode and start cutting back.
What does that mean for you? Well, the ads you run, the content you create, and all of your marketing will have less competition.
When I worked at Burns & Wilcox, since it was family-owned, the CEO invested in marketing when everyone else was pulling back, and he won a ton of market share for the company that the others who cut back were never able to reclaim.
It's a different perspective, but it is totally true.
So, how can you start increasing your marketing efforts to break through better and build your market share or niche?
Engagement

Next up is engagement. Engagement is the key to everything!
I do love growing my email list, but I only want to add engaged subscribers. An engaged subscriber will reply to my email, download the images, click on a link, file it to read later, OR even unsubscribe.
I want them to DO SOMETHING and interact with the email I sent—anything will do.
This is one of the things that will keep your email in the inbox. Email service providers (ESPs) have become smarter and more attuned to the content recipients want in their inboxes.
A clean list is a must for getting your emails delivered to your subscribers' inboxes. ESPs are digging deep into the emails you're sending and the engagement recipients are having with those messages.
How do you do this?
It's called List Hygiene. If you are not cleaning your list regularly, you are doing yourself a disservice. Help your audience see your emails and get your message by cleaning up your list regularly!
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Imperfect Marketing - Episode 40: Becoming Iconic with Jen

Transcript

Kendra Corman:

Hello and welcome back to another episode of Imperfect Marketing!
I am super excited to welcome Jen to the show today. She's the founder and CEO of Becoming Iconic. She uses her expertise as a leadership expert and mentor to help online entrepreneurs grow profitable and aligned businesses that are rooted in integrity and purpose, which I love.
She also has one of the top business and lifestyle podcasts Becoming Iconic. It's now at over a hundred th