228: Mastering the AlikeAbility System: Boost Sales Conversions with Guest Nancy Zare
08/22/24 • 24 min
Nancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust your communication style to match the buyer's preferences and the importance of not giving up on marketing strategies that may not initially work.
Topics Discussed:
- Importance of understanding the buyer's perspective.
- Adapting the sales approach to match the buyer's style.
- Importance of working with clients who match the right style.
- Benefits of referring prospects who don't match your style to colleagues.
- Characteristics of the ideal client: go-getters, intellectually savvy, and driven to serve others.
Connect with Nancy Zare, Ph.D.:
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
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Watch here
Nancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust your communication style to match the buyer's preferences and the importance of not giving up on marketing strategies that may not initially work.
Topics Discussed:
- Importance of understanding the buyer's perspective.
- Adapting the sales approach to match the buyer's style.
- Importance of working with clients who match the right style.
- Benefits of referring prospects who don't match your style to colleagues.
- Characteristics of the ideal client: go-getters, intellectually savvy, and driven to serve others.
Connect with Nancy Zare, Ph.D.:
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Previous Episode
227: The Power of Personalization: Creating Emails That Resonate with Host Kendra Corman
In this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including using conversational and relatable tones, offering value and solving problems, and incorporating storytelling and humor.
Topics Discussed:
- Importance of personalization in email marketing
- Strategies to create meaningful connections through tailored content
- The role of segmentation based on interests, behaviors, and demographics
- Crafting compelling subject lines to boost open rates
- Common mistakes to avoid in personalization strategies
- Balancing promotional content with value-driven emails
Connect with Kendra Corman:
- LinkedIn: Kendra Corman
- Visit Kendra's website for a guide on crafting compelling subject lines: kendracorman.com/subject-lines
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Next Episode
229: Integrating Email with Your Overall Marketing Strategy with Host Kendra Corman
Kendra Corman is the host of Imperfect Marketing and a seasoned marketing strategist dedicated to helping businesses leverage email marketing to create cohesive and effective marketing strategies. With extensive experience in corporate marketing and a passion for integrating various marketing channels, Kendra shares practical tips and insights to help businesses build stronger relationships with their audiences and drive more revenue.
Topics Discussed:
- Importance of Integrating Email Marketing with Overall Marketing Strategy
- Consistency in Branding and Messaging Across
- Driving Traffic and Engagement Through Email
- Leveraging Automation for Targeted, Personalized Journeys
Connect with Kendra Corman:
Website: Kendracorman.com
LinkedIn
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Imperfect Marketing - 228: Mastering the AlikeAbility System: Boost Sales Conversions with Guest Nancy Zare
Transcript
Hello and welcome back to another episode of Imperfect Marketing . I'm your host , Kendra Korman , and today I am joined by Nancy Zare . She is the creator of Likeability System . She reveals how buyers buy , so you can convert over 50% of prospects into clients , get to pick and choose who you work with and be so busy that you are turning business away , which I must say that w
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