216: AI and the Evolution of Digital Marketing with Guest Josh Muskin
07/11/24 • 26 min
In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in leveraging AI as a research enhancement tool and emphasizes the need for marketers to adapt to changing trends and provide value to their audience.
Topics Discussed:
- AI's impact on B2B content strategy
- Google's content quality update and SGE
- The importance of creating valuable content
- Changes in paid media targeting
- First-party data collection strategies
Episode Resources:
- Webmechanix
- ChatGPT
- Google's SGE
Guest Information:
- Josh Muskin: VP of Sales and Marketing at Web Mechanics
- LinkedIn: Josh Muskin
- Webmechanix: website
Thank you for tuning in! If you learned something valuable from this episode, please rate and subscribe from wherever you're listening or watching. Join us every Tuesday and Thursday for more insights and discussions on Imperfect Marketing. See you next time!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in leveraging AI as a research enhancement tool and emphasizes the need for marketers to adapt to changing trends and provide value to their audience.
Topics Discussed:
- AI's impact on B2B content strategy
- Google's content quality update and SGE
- The importance of creating valuable content
- Changes in paid media targeting
- First-party data collection strategies
Episode Resources:
- Webmechanix
- ChatGPT
- Google's SGE
Guest Information:
- Josh Muskin: VP of Sales and Marketing at Web Mechanics
- LinkedIn: Josh Muskin
- Webmechanix: website
Thank you for tuning in! If you learned something valuable from this episode, please rate and subscribe from wherever you're listening or watching. Join us every Tuesday and Thursday for more insights and discussions on Imperfect Marketing. See you next time!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Previous Episode
215: The Psychology of Email Sales: Leveraging Scarcity, Social Proof, and Authority with Host Kendra Corman
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology.
Main Points:
- Scarcity: Limited time offers create urgency.
- Social Proof: Use testimonials and success stories.
- Authority: Share expertise and partner with influencers.
- Trust: Prioritize subscribers' experience and honesty.
Resources:
Join Kendra every Tuesday and Thursday for more marketing insights!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Next Episode
217: The Lifecycle of an Email Subscriber: From 'Nice to Meet You' to 'It's Not You, It's Me with Host Kendra Corman
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber.
- Subscription Moment: Importance of clear expectations.
- Welcome Sequence: First impressions matter.
- Nurturing Phase: Keeping the relationship alive.
- Handling Unsubscribes: Graceful exits and moving on.
Join Kendra every Tuesday and Thursday for more insights.
Resources:
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Imperfect Marketing - 216: AI and the Evolution of Digital Marketing with Guest Josh Muskin
Transcript
Kendra Corman (00:00.752)
Hello and welcome back to another episode of Imperfect Marketing. I'm your host, Kendra Corman. And joining me today is Josh Muskin. He has 12 plus years of digital marketing. He is VP of Sales and Marketing at Web Mechanics. He served as a marketing advisor to hundreds of marketing leaders from startups to Fortune 500. He's also a husband, father.
Iron Man Triathlete, which is pretty cool. And he's currently working on breaking his personal record of solving a
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