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Imperfect Marketing - 237: AI and Content Creation: When Robots Go Rogue (And Humans Let Them) with Host Kendra Corman

237: AI and Content Creation: When Robots Go Rogue (And Humans Let Them) with Host Kendra Corman

09/24/24 • 8 min

Imperfect Marketing

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In this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools.

Key Takeaways:

  • AI can make significant errors, from fabricating legal cases to misinterpreting historical images.
  • While useful for idea generation and first drafts, AI requires human oversight and fact-checking.
  • AI struggles with context, emotion, and cultural nuances, necessitating human input for sensitive topics.
  • Use AI as a tool for inspiration, not as a replacement for human creativity and intelligence.

AI is a powerful tool in marketing, but it's important to use it wisely. Remember: AI is the copilot, not the autopilot, in your content creation journey.

Connect with Kendra Corman:

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

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Send us a text

In this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools.

Key Takeaways:

  • AI can make significant errors, from fabricating legal cases to misinterpreting historical images.
  • While useful for idea generation and first drafts, AI requires human oversight and fact-checking.
  • AI struggles with context, emotion, and cultural nuances, necessitating human input for sensitive topics.
  • Use AI as a tool for inspiration, not as a replacement for human creativity and intelligence.

AI is a powerful tool in marketing, but it's important to use it wisely. Remember: AI is the copilot, not the autopilot, in your content creation journey.

Connect with Kendra Corman:

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

Previous Episode

undefined - 236: Aligning Marketing and Sales: The Key to Small Business Revenue Growth with Guest Kyle Mealy

236: Aligning Marketing and Sales: The Key to Small Business Revenue Growth with Guest Kyle Mealy

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Kendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.

Topics covered in today's conversation include:

  • The importance of aligning marketing and sales strategies
  • How to define and measure profitable return on investment (ROI) for marketing and sales
  • The concept of ROASS (Return on All Sales and Marketing Spend)
  • Why marketing should be the "tip of the spear" in revenue generation
  • The "7x7" rule in marketing: reaching your audience seven times in seven different ways
  • How fractional C-suite roles can benefit small businesses
  • The challenges of marketing your own business, even as an expert

Resources:

  • Traction by Gino Wickman (EOS - Entrepreneurial Operating System): https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

Connect with Kyle Mealy:
LinkedIn
Website
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

Next Episode

undefined - 238: AI-Generated Podcasts: The Future of Content Marketing? With Guest Ian Harris

238: AI-Generated Podcasts: The Future of Content Marketing? With Guest Ian Harris

Send us a text

Episode 238: AI-Generated Podcasts: The Future of Content Creation with Ian Harris

Kendra talks imperfect marketing with Ian Harris, an expert in product and technology strategy who has helped some of the largest companies on the planet. Ian is here to help us unpack the meaning of technology change, especially around AI, content creation, and the future of business.

Topics covered in today's conversation include:

  • The value of using podcasts for marketing
  • Challenges of consistently producing podcast content
  • How AI can transform existing content into podcast scripts
  • The importance of maintaining brand voice and personality in AI-generated content
  • Overcoming language and accent challenges in AI-generated podcasts
  • Making podcasting more cost-effective for smaller businesses

Connect with Ian Harris:
Pulse Podcasts
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

Imperfect Marketing - 237: AI and Content Creation: When Robots Go Rogue (And Humans Let Them) with Host Kendra Corman

Transcript

Speaker 1

Hey there , kendra Korman here and you're tuned in to another episode of Imperfect Marketing . Today we're diving into the wild world of AI and content creation . So buckle up , because we're about to explore the thin line between AI-mazing and AI-yai-yai . Okay , so I know what you're thinking , kendra is AI going to take over my job and start writing Pulitzer worthy articles while

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