Tucker Max — Every Book About How To Be A Writer Is Bulls#!t

07/03/18 • 50 min

1 Listener

Hustle & Flowchart: Mastering Business & Enjoying the Journey

How does the four-time New York Times best-selling author Tucker Max feel about almost every bit of advice when it comes to defining success as an author, books on being an effective writer and the idea that it doesn’t matter how good your book is, just that you should have one? Complete BS.

Tucker goes deep into what the true purpose of writing a book should be for just about any genre of non-fiction author. He reveals the truth behind the power of self-publishing, how to land a traditional publishing deal, and the real way to be featured on the New York Times bestseller list.

Listen in as Matt and Joe learn more about the highest and best use of a book, their time and how to shave close to 2,000 hours of the time it takes to write a prescriptive non-fiction book if you have one in you waiting to get it. If you’re ready to get serious about seriously getting your message out there, be sure to check out this episode with Chandler Bolt and this advice from Matt and Joe on how they wrote a book in a weekend.

"We can’t make your book great but we can make it the greatest possible book you have in you.” - Tucker Max

Some Topics We Discussed Include:

Almost every definition of success as a writer is BS
Books on the New York Times bestseller list mean they’ve sold the most copies, more BS
Plus, discover the biggest pile of BS yet when it comes to the book you produce
What Matt needs to throw in his burn pile
What the true purpose of writing your book should be
Who's to blame for the lackluster connotation of being an Amazon best selling author?
How to segment like a superstar so your book lands in the hands that earn you true wealth
Joe’s a-ha about fortune over fame
Is Matt secretly pining to be the next Willie Shakespeare?
The highest and best use of a book for your business
Even better, the highest and best use of your time period
How to shift from middle-class thinking to break out of your “busy” yet unproductive rut
The key to consciously choosing what you do every day
Tucker’s two cents about how to be famous...Something you may not want to emulate
An easy solution to the “honey do” lists at home
How to fight with your spouse and end up with a happier life
Three qualities Tucker looks for in his clients before signing a deal

Contact Tucker Max:

Find Tucker and his team at Scribe Media
Follow the Tucker on Facebook
Learn more about Scribe Media on YouTube
Find Scribe Media on LinkedIn

References and Links Mentioned:

I Hope They Serve Beer in Hell by Tucker Max
Scribe Media (formerly Book in a Box)
The Last Black Unicorn by Tiffany Haddish
HARO site to gain exposure and build authority while helping reporters complete stories
The Scribe Method by Scribe Media
Managing Oneself by Peter Drucker
The Essential Drucker by Peter Drucker
Speakeasy mastermind group
Everybody Writes by Ann Handley
Bird by Bird by Anne Lam...

"We can’t make your book great but we can make it the greatest possible book you have in you.” - Tucker Max

Some Topics We Discussed Include:

Almost every definition of success as a writer is BS
Books on the New York Times bestseller list mean they’ve sold the most copies, more BS
Plus, discover the biggest pile of BS yet when it comes to the book you produce
What Matt needs to throw in his burn pile
What the true purpose of writing your book should be
Who's to blame for the lackluster connotation of being an Amazon best selling author?
How to segment like a superstar so your book lands in the hands that earn you true wealth
Joe’s a-ha about fortune over fame
Is Matt secretly pining to be the next Willie Shakespeare?
The highest and best use of a book for your business
Even better, the highest and best use of your time period
How to shift from middle-class thinking to break out of your “busy” yet unproductive rut
The key to consciously choosing what you do every day
Tucker’s two cents about how to be famous...Something you may not want to emulate
An easy solution to the “honey do” lists at home
How to fight with your spouse and end up with a happier life
Three qualities Tucker looks for in his clients before signing a deal

Contact Tucker Max:

Find Tucker and his team at Scribe Media
Follow the Tucker on Facebook
Learn more about Scribe Media on YouTube
Find Scribe Media on LinkedIn

References and Links Mentioned:

I Hope They Serve Beer in Hell by Tucker Max
Scribe Media (formerly Book in a Box)
The Last Black Unicorn by Tiffany Haddish
HARO site to gain exposure and build authority while helping reporters complete stories
The Scribe Method by Scribe Media
Managing Oneself by Peter Drucker
The Essential Drucker by Peter Drucker
Speakeasy mastermind group
Everybody Writes by Ann Handley
Bird by Bird by Anne Lam...

Previous Episode

Tom Schwab — How To Get Yourself On High-Quality Podcasts

What does an engineer, a thriving done for you, “get you featured on a podcast service,” and performing on the largest virtual stage all have in common? These are just some of the topics Tom Schwab answers today on the podcast.

Tom jumps head first into the plethora of benefits any online business owner can enjoy by being featured on podcasts. Find out the very model Tom and his crew of 18 at The Interview Valet use to help blossoming online business owners escape the trap of being obscure.

All of Tom’s experts tips on how to raise your awareness in the eyes of your intended audience through podcast appearances are in here. In truth, the action steps you need to take may be much easier than you think.

If you want to spread your virtual wings and “be discovered” for what you’ve got to offer, this is by far one of the easiest ways to do it. And, if Tom’s advice resonated with you, be sure to check out podcast strategy from Jonathan Rivera and Matt’s advice on connecting to anyone through a podcast.

"Content is king, but contact is God.” - Tom Schwab

Some Topics We Discussed Include:

How “wasted time” turned an engineer into a budding entrepreneur
What you get when you help people switch their focus to doing the stuff they love and stop them from doing the things they loathe
Matt & Joe go super sleuth to determine if their podcasts guests are good fits
Tom tells us if you’re going to lie to tell him this...
If you think you’re going to do this to reach your clients and Apple can’t even do it, think again!
The simplest way to have people gladly give you money for your products and services
What “whales” don’t do...Additionally, where “big fish” don’t swim
Why you should always allow people to speak directly to “The Wizard” (aka-you)
If you’re sitting next to Matt and Joe in a restaurant, remember, voices carry
This is the best ROI of your time for any entrepreneur
What is the Dorie Clark strategy and why should you care about it?
Is there a new book titled, Serve, Serve, Ask! in Tom’s future?
What to do before reaching out to influencers to become a guest on their podcasts
Never do this as a guest on a podcast because the host will definitely do it for you if you nail the “before you reach out” tasks...
These three ingredients are the perfect recipe for follow-up as a podcast guest

Contact Tom Schwab:

Get in touch with Tom and his team at The Interview Valet website
Watch Tom on YouTube
Connect with The Interview Valet on Facebook
Find Tom LinkedIn

References and Links Mentioned:

Tom’s freebies for the audience
Play Bigger: How Pirates, Dreamers and Innovaters Create and Dominate Markets
Christopher Lochhead
Jab, Jab, Right Hook by Gary Vaynerchuk
Click Sand: How Online Marketing Will Destroy Your Business by Bill Troy
Temi for transcription services
Rev for transcription
Hubspot
Upwork
Onlinejobs.ph
Hustle & Flowchart Masterclass #73 with Jonathan Rivera
Starting a Podcast by Matt Wolfe
Ready to break free from obscurity to grow and scale to your perfect audience? Click here and apply to work with us.

Next Episode

Phil Town — Finding Undervalued Stocks To Create Financial Freedom

This three-time New York Times best-selling author didn’t take the traditional route to the top of the stock market. In fact, Phil Town actually started his humble career as a portfolio manager and value-investing master as a Grand Canyon tour guide looking to escape the cold autumn nights inside his teepee in Flagstaff.

Phil definitely became a force to be reconned with, and fast. In five years flat, following four simple rules, he turned $1,000 into a cool $1.5 million.

From intern to author, and on to speaker, Phil spent the last decade teaching others the exact principles he uses so they can build their own wealth. While his first speaking gig may have landed his wife in jail, Phil, his wife and his team have come a long way since, teaching over 15,000 students at live events every year.

Listen in as Joe and Matt learn how to move past the “head trash” many people face when they start the process of investing in the market. And, if this episode got you jazzed and ready to tackle the market, be sure to check out this day-trading episode with Jason Rotman, and Joe’s post about automated investing to build savings and wealth.

I’m only a little bit rich, but I’m comfortable, and I get to play polo a lot, you know?” - Phil Town

Some Topics We Discussed Include:

Gimmie 4 steps gimmie 4 steps misters...
Why modern portfolio theory is really just a crap shoot
Volatility and fear...It’s everywhere you want to be for growing wealth
Devote one-tenth of your time to doing this and skyrocket your money at fiber-optic speed
Scouting, haggling, managing...Oh my! Why this wealth building vehicle may turn you off
Start the process of building your wealth by answering this one simple question
A big clue that you’re “onto” a company with a competitive advantage
Why “what you find good in the world” matters to building your portfolio
How does Joe really feel about kale?
Where is this amusement park of food again? And, do they have roller coasters?
What the “C” in CEO should really mean and why it matters
Phil’s take on who should come first in the employment line
Mercenary or martyr...Harvard U, are you listening?
TGFG, and why it should be your new mantra before investing with any company
Follow this style of investing and you can take your cues from Discovery Channel wildlife documentaries
Do this, against “modern portfolio theory” advice and win
What Matt really wants to “not know”
“This is stupid and I don’t want to do it,” translates to this one thing
The simplest way to make the world your “oyster”
How investing can contribute to your spiritual enlightenment
Panama Red, Mexico Green...Maybe being a Grand Canyon tour guide did come with a little bonus education