Hustle & Flowchart: Mastering Business & Enjoying the Journey

Chris Benetti is one of the very first fanboys of the show and has implemented some of our training in a massive way. Today we are going to talk about memberships, some creative ways to increase retention on memberships, why everyone should have a membership. One of the main reasons we are discussing this topic is that we have recently partnered up with Chris on his platform, Members Pro, so in addition to chatting about all the awesome ways to leverage a membership, we also discuss all the cool stuff that Chris is working on with the platform software that he is developing.

You are going to love hearing about all the awesome features that are planned and why you should definitely consider using a membership platform to better serve your audience. When you’re done, check out our conversations with Joy Houston and Todd Brown for even more insight on how to make your product appeal to customers and give them the best possible experience along their customer journey.

“One of the best things that you can do is connect yourself or align yourself with people who are at higher levels because it's easier to borrow authority than create authority.” - Chris Benetti

Some Topics We Discussed Include:

• Some outside of the box ways to use membership platforms
• Why Members Pro is on track to be the best in its class with 12 months, hands down
• A better way to deliver bonuses to your customers
• How to get your content migrated over, easy-peasy
• How Chris got his start and basically fulfilled a need in the marketing space
• Why Members Pro is set to be the Netflix of marketing membership platforms
• How to gamify your customer’s journey to make it more fun and engaging
• The beauty of a vault-style platform for podcasters, YouTubers, and others
• How to keep your customers so happy they will never ask for a refund
• And much, much more!

Resources From Chris Benetti:

• MembersPro.com and use the coupon “Hustle” on the order form, you can do the trial and you’ll get an additional bonus

References and Links Mentioned:

• Join the Members Pro community on Facebook
• Rich Dad, Poor Dad by Robert T. Kiyosaki
• The Four Hour Workweek by Timothy Ferriss
• ClickFunnels
• Roland Frasier’s Business Lunch podcast
• Are you ready to be EPIC with us?! Then grab our EGP Letter here!
• Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
• This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
• How To Write Copy That Speaks Directly To Your Ideal Customers - Joy Houston
• How To Make Your Product Appeal To The Most Customers - Todd Brown

Today we are chatting with David Jenyns from Systemology who not only has an awesome voice but is a lot of fun to talk to. We dive into David’s history and how he was able to take an idea from a well-known book and have a unique success story with his own similar venture. We also chat all about his methods of systemizing his own businesses over the years, the benefits of bringing systems into a business, how to approach it with a simple checklist if you are just starting out, and how to hire someone to assist you in the process, if need be.

David also gives us a great backstory of how he got the opportunity to work with a famous author, which in turn led to a boatload of other opportunities, all of which would never have happened if he did not have his own working systems in place. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with Aaron Fletcher and Christine McDannell for more insight on systemizing your business.

“All the business owners do think that systems are important, it’s just never urgent. The biggest question I always get is ‘Yes, but where do I start? Where’s the system to systemizing my business? What’s the first 10-15 types of systems that I start with?’ It’s those types of questions that I want to address” - David Jenyns

Some Topics We Discussed Include:

• How to define the “Critical Client Flow” for your business
• A thought process for building systems if you are considering an exit strategy
• Why sometimes it’s okay to let others in your organization set the tone
• What happened when David sold Australia’s most loved sporting ground
• David’s unique twist on podcasting
• The absolute worst person for creating systems in your business
• How to discover your team’s yin to your yang
• And much, much more!

Resources From David Jenyns:

• Systemology - David’s new book
• The Systemology Hub with tools and services to help you succeed
• The Business Processes Symplified Podcast

References and Links Mentioned:

• Rocket Fuel by Gino Wickman & Mark Winters
• The E-Myth by Michael E. Gerber
• The One Minute Millionaire by Mark Victor Hansen & Robert G. Allen
• Are you ready to be EPIC with us?! Then grab our EGP Letter here!
• FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
• This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
• A 3-Step Framework To Automate Everything - Aaron Fletcher
• The Brick & Mortar Systems Rockstar - Christine McDannell

George Bryant joins us today, for a long awaited show and today we are talking about how to build better relationships with your customers and lists, and essentially how to make the people in your ecosystem love you and be excited to hear from you, which in turn will bring you profitable results. George has worked with and co-owned so many big brands, such as Adidas and Onit, has been a New York Times best-selling author, and is basically someone who is getting it all done and after listening to this episode you’ll understand why.

George is also the type of guy who will walk into a high powered meeting with a blue mohawk and own the room. He covers a lot of ground in this show, and there’s a boatload of information you will be happy you took in. If this episode has you itching for more information about customer acquisition and balance between health, happiness, and making an impact on the world, be sure to check out what Josh Bartlett adds to the discussion as well as the show we mentioned with Aaron Fletcher.

“The best protective business mechanism that you’ll ever have is giving everything away for free because nobody buys the information, they buy access and accountability based on the best relationship.” - George Bryant

Some Topics We Discussed Include:

• How George is very intentional with consuming only 30 minutes of content a week
• The four steps of the customer journey
• Why you are retargeting all wrong
• How to think like Apple and Nike
• Why getting noticed on Tik Tok is not as hard as you think
• The approach that got a 61% recovery of cart abandonment
• The new paradigm of marketing, post-COVID and how you need to pivot for the long term
• The entrepreneurial shift from consumption to creating
• And much, much more!

Resources From George Bryant:

• Mind of George

References and Links Mentioned:

• George’s Facebook group - Relationships Beat Algorithms
• Are you ready to be EPIC with us?! Then grab our EGP Letter here!
• FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
• This episode is sponsored by Easy Webinar, be sure to check them out as well.
• Drunken Podcast With Aaron Fletcher: Building Profitable Memberships
• How To Build A Solid Team And Create Rabid Fan Customers - Josh Bartlett

Hey friends, welcome to another episode of Hustle and Flowchart. Matt Wolfe joins me today to discuss some of his key strategies and experiences in the world of digital marketing and content creation. We explore topics like music licensing, consistent content production, dealing with trolls, and the future potential of AI tools. Matt shares his journey, the importance of thumbnails on videos, and how he juggles managing teams, optimizing old content, and transitioning from direct response to brand marketing.

Creating content consistently while handling sponsorship obligations poses a significant challenge. Matt uses systems and teams to help manage this workload. He notes the struggle of meeting old sponsorship agreements as his audience grows, often facing backlash and negativity from viewers who dislike too many ads. Balancing quality content and sponsor requirements remains a critical focus.

Matt shares that when it comes to managing content, it’s crucial to have strong systems in place. Assigning team members specific roles helps in maintaining a smooth workflow. He notes the importance of continuously optimizing old videos. For example, he adjusted a video’s thumbnail and title, which led to a massive boost in views. Click-through rates (CTR) are important, and Matt emphasizes testing different thumbnails and titles for better results.

Handling trolls and negative comments is part of being a content creator. Matt talks about developing a thicker skin and understanding that not every viewer will appreciate the content. He explains that he now focuses more on engagement through Discord and X, where more constructive feedback happens. However, he still has team members review YouTube comments for useful feedback.

Matt’s transition from direct response marketing to brand marketing in emails reflects the changing landscape of digital marketing. He prioritizes providing valuable content directly within emails to achieve high open rates. He targets about 35-40% open rates, with the most important news at the top followed by sponsor content. This strategy helps ensure higher engagement and a more loyal audience.

Discussing the value of data, Matt mentions that his website, Future Tools, receives almost a million visitors monthly through effective SEO. This has led to acquisition offers because of the valuable database of tools and related data. AI tools also play a significant role in his workflow. Matt uses tools like Claude, which can code and create video games, and looks forward to the release of Sora for one-minute videos.

Community building remains a core part of Matt's strategy. Engaging with his audience on social media and in person helps build a more loyal community. Active participation and approachability are key. While he focuses less on YouTube comments due to negativity, other platforms like Discord and X help maintain valuable feedback and engagement.

Matt Wolfe suggests an alternative approach to music licensing, similar to Grimes' method, where artists grant broad permissions for using their music but maintain some control to ensure it’s not linked to harmful content. This makes licensing easier and could transform how music is used in various media.

AI is evolving fast, and Matt is most excited about AI integrations in wearable tech, such as AI glasses that assist in social interactions. He also highlights the potential of agentic AI tools that can perform tasks on behalf of users. Connecting AI tools like ChatGPT and Claude shows potential, with companies like Mind Studio already working on building these systems.

• Future Tools
• Matt's YouTube Channel
• Matt's Twitter
• Grimes' music licensing approach
• Stable Diffusion
• Make.com
• Claude
• ChatGPT

This episode with Matt Wolfe is packed with practical advice and forward-thinking ideas. We discussed everything from alternative music licensing and consistent content creation to AI tools and community building. Mat...

You have heard it a million times before - everyone has a book in them, and we are sure you do as well. Laura Gale, author, and fellow podcaster joins us today to talk all about the step by step method she uses to guide people to finally getting that book published. Whether you are just starting out with a minimal audience or you are an established public authority, there are ways for anyone to get their story out there.

You just want to make sure you start the right way and Laura gives us some great advice in regards to what to do before you start, whether working with a ghostwriter is right for you (yes, it probably is), and what really drives reader engagement. After that, there’s the testing process to find just the right cover that speaks to your audience and of course, the marketing so that you will be found and read. You’ll also hear some great ways to get your book discovered that do not take the traditional online advertising route.

We know once you’ve listened you are going to be stoked about finally getting that book published, and you will want to listen to our previous shows with Rob Kosberg who discussed how he is able to ghostwriters effectively, and Chandler Bolt who tells us how to go from no book to selling your book in 90 days.

“People forget to take it offline, and still there’s a whole world of media that has nothing to do with the internet. A lot of those platforms are really starved because people have forgotten about them.” - Laura Gale

Some Topics We Discussed Include:

• What makes a compelling story
• The one thing you need to have dialed in before you even consider starting your book
• Do self-published books ever make it to the New York Times bestseller list?
• Different ways to test your cover, title, and other content before you publish
• Associated costs with hiring a publishing company
• Getting your book past the gatekeepers
• Working with the likes of J.K. Rowling, Nelson Mandela & Tina Fey
• How to determine whether to hire a ghostwriter or not
• And much, much more!

Resources From Laura Gale:

• How To Write This Book - get a free copy of Laura’s book here!
• The Business of Writing Podcast

References and Links Mentioned:

• Roam Research
• 99Designs - for book covers
• Are you ready to be EPIC with us?! Then grab our EGP Letter here!
• Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
• This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
• A 3 Step Process To Envision And Write Your First Book – Chandler Bolt
• How To Publish And Market A Book Into Millions In Sales - Rob Kosberg