Hustle & Flowchart: Mastering Business & Enjoying the Journey

You have heard it a million times before - everyone has a book in them, and we are sure you do as well. Laura Gale, author, and fellow podcaster joins us today to talk all about the step by step method she uses to guide people to finally getting that book published. Whether you are just starting out with a minimal audience or you are an established public authority, there are ways for anyone to get their story out there.

You just want to make sure you start the right way and Laura gives us some great advice in regards to what to do before you start, whether working with a ghostwriter is right for you (yes, it probably is), and what really drives reader engagement. After that, there’s the testing process to find just the right cover that speaks to your audience and of course, the marketing so that you will be found and read. You’ll also hear some great ways to get your book discovered that do not take the traditional online advertising route.

We know once you’ve listened you are going to be stoked about finally getting that book published, and you will want to listen to our previous shows with Rob Kosberg who discussed how he is able to ghostwriters effectively, and Chandler Bolt who tells us how to go from no book to selling your book in 90 days.

“People forget to take it offline, and still there’s a whole world of media that has nothing to do with the internet. A lot of those platforms are really starved because people have forgotten about them.” - Laura Gale

Some Topics We Discussed Include:

• What makes a compelling story
• The one thing you need to have dialed in before you even consider starting your book
• Do self-published books ever make it to the New York Times bestseller list?
• Different ways to test your cover, title, and other content before you publish
• Associated costs with hiring a publishing company
• Getting your book past the gatekeepers
• Working with the likes of J.K. Rowling, Nelson Mandela & Tina Fey
• How to determine whether to hire a ghostwriter or not
• And much, much more!

Resources From Laura Gale:

• How To Write This Book - get a free copy of Laura’s book here!
• The Business of Writing Podcast

References and Links Mentioned:

• Roam Research
• 99Designs - for book covers
• Are you ready to be EPIC with us?! Then grab our EGP Letter here!
• Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
• This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
• A 3 Step Process To Envision And Write Your First Book – Chandler Bolt
• How To Publish And Market A Book Into Millions In Sales - Rob Kosberg

How does the four-time New York Times best-selling author Tucker Max feel about almost every bit of advice when it comes to defining success as an author, books on being an effective writer and the idea that it doesn’t matter how good your book is, just that you should have one? Complete BS.

Tucker goes deep into what the true purpose of writing a book should be for just about any genre of non-fiction author. He reveals the truth behind the power of self-publishing, how to land a traditional publishing deal, and the real way to be featured on the New York Times bestseller list.

Listen in as Matt and Joe learn more about the highest and best use of a book, their time and how to shave close to 2,000 hours of the time it takes to write a prescriptive non-fiction book if you have one in you waiting to get it. If you’re ready to get serious about seriously getting your message out there, be sure to check out this episode with Chandler Bolt and this advice from Matt and Joe on how they wrote a book in a weekend.

"We can’t make your book great but we can make it the greatest possible book you have in you.” - Tucker Max

• Almost every definition of success as a writer is BS
• Books on the New York Times bestseller list mean they’ve sold the most copies, more BS
• Plus, discover the biggest pile of BS yet when it comes to the book you produce
• What Matt needs to throw in his burn pile
• What the true purpose of writing your book should be
• Who's to blame for the lackluster connotation of being an Amazon best selling author?
• How to segment like a superstar so your book lands in the hands that earn you true wealth
• Joe’s a-ha about fortune over fame
• Is Matt secretly pining to be the next Willie Shakespeare?
• The highest and best use of a book for your business
• Even better, the highest and best use of your time period
• How to shift from middle-class thinking to break out of your “busy” yet unproductive rut
• The key to consciously choosing what you do every day
• Tucker’s two cents about how to be famous...Something you may not want to emulate
• An easy solution to the “honey do” lists at home
• How to fight with your spouse and end up with a happier life
• Three qualities Tucker looks for in his clients before signing a deal

• Find Tucker and his team at Scribe Media
• Follow the Tucker on Facebook
• Learn more about Scribe Media on YouTube
• Find Scribe Media on LinkedIn

• I Hope They Serve Beer in Hell by Tucker Max
• Scribe Media (formerly Book in a Box)
• The Last Black Unicorn by Tiffany Haddish
• HARO site to gain exposure and build authority while helping reporters complete stories
• The Scribe Method by Scribe Media
• Managing Oneself by Peter Drucker
• The Essential Drucker by Peter Drucker
• Speakeasy mastermind group
• Everybody Writes by Ann Handley
• Bird by Bird by Anne Lamott
...

George Bryant joins us today, for a long awaited show and today we are talking about how to build better relationships with your customers and lists, and essentially how to make the people in your ecosystem love you and be excited to hear from you, which in turn will bring you profitable results. George has worked with and co-owned so many big brands, such as Adidas and Onit, has been a New York Times best-selling author, and is basically someone who is getting it all done and after listening to this episode you’ll understand why.

George is also the type of guy who will walk into a high powered meeting with a blue mohawk and own the room. He covers a lot of ground in this show, and there’s a boatload of information you will be happy you took in. If this episode has you itching for more information about customer acquisition and balance between health, happiness, and making an impact on the world, be sure to check out what Josh Bartlett adds to the discussion as well as the show we mentioned with Aaron Fletcher.

“The best protective business mechanism that you’ll ever have is giving everything away for free because nobody buys the information, they buy access and accountability based on the best relationship.” - George Bryant

Some Topics We Discussed Include:

• How George is very intentional with consuming only 30 minutes of content a week
• The four steps of the customer journey
• Why you are retargeting all wrong
• How to think like Apple and Nike
• Why getting noticed on Tik Tok is not as hard as you think
• The approach that got a 61% recovery of cart abandonment
• The new paradigm of marketing, post-COVID and how you need to pivot for the long term
• The entrepreneurial shift from consumption to creating
• And much, much more!

Resources From George Bryant:

• Mind of George

References and Links Mentioned:

• George’s Facebook group - Relationships Beat Algorithms
• Are you ready to be EPIC with us?! Then grab our EGP Letter here!
• FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
• This episode is sponsored by Easy Webinar, be sure to check them out as well.
• Drunken Podcast With Aaron Fletcher: Building Profitable Memberships
• How To Build A Solid Team And Create Rabid Fan Customers - Josh Bartlett

Mark Webster, one of the co-founders of Authority Hacker joins us today all the way from Scotland! This is such a cool site and one that we have referenced quite a few times around SEO. They also have some in-depth tools and reviews, and much like us, they only stand by products and promotions which they have actually used. Mark and his business partner Gael have a similar background to us, have content marketing as the core of what they do, and have been in business together for over ten years.

Mark dives into their process of getting content created for their blog, their SEO strategy, and even their partnership. They have various authority sites and we break down what their authority sites are, how one sold recently for six figures, and their training on how to create one. Their model is very scalable, and they are sharing it freely on today’s show. Once you have listened, check out our shows with Hani Mourra and Luis Diaz on how to growth hack your content marketing.

“You probably can make a course. But building a few videos and calling it a course is about 10-15% of the work. All of the rest comes in with updating it, managing your customers, your community, the sales funnel, the sales cycle, getting new people in the store...all that kind of stuff.” - Mark Webster

Some Topics We Discussed Include:

• How to develop an authority to replace your income from a day job
• Great tips with YouTube that helped skyrocket engagement
• Step by step method on how to rank a website
• Key questions to ask during an interview
• What makes a really good course creator
• Behind the scenes with Mark’s team and how he finds the best writers
• How to source great stock photos (so you won’t get a big bill like we did!)
• And much, much more!

Resources From Mark Webster:

• AuthorityHacker.com
• Authority Hacker podcast
• Authority Hacker Pro course
• The Authority Site Model

References and Links Mentioned:

• I Will Teach You To Be Rich by Ramit Sethi
• Who by Geoff Smart
• Profit First by Mike Michalowicz
• Ahrefs
• HelpScout
• RankMath
• Problogger
• Mark’s interview with Asana
• FuseBox for use with timestamps on your blog posts with podcasts
• SurferSEO
• Unsplash
• Deposit Photos
• Canva
• Are you ready to be EPIC with us?! Then grab our EGP Letter here!
• FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
• This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
• Set And Forget Your Content Marketing - Hani Mourra
• How To Growth Hack Your Content Marketing - Luis Diaz

Alex Charfen joins us today and like many in the past, we were pleasantly surprised at the topics that came up. First, we chat about Alex’s backstory and how he was able to turn his life and business completely around after the housing crisis in 2007. He was able to take his knowledge and create a brand new business helping others get through some very difficult years, and this business gained momentum so quickly that he became a top advisor to government officials while also making it onto the Inc. 500 list a mere four years later. This is a great, timely chat about creating something helpful and important, out of a crisis such as the one we’ve dealt with this year.

We also have a great conversation about Alex’s struggles, his successes with a specific kind of therapy, the importance of being vulnerable, and how, if you find yourself judging other people or situations (which of course, we all do from time to time) the best way to turn this around to actually fix how you feel about yourself. Once you’ve listened, be sure to check our shows with Lisa Cherney and Perry Marshall where we talk about how to succeed in today’s challenging climate as well as dealing with self-sabotage.

“If you're thinking maintain, you're out of the game already. The mantra in a crisis is, ‘I can grow in this crisis, I can succeed in this crisis, I can help people in this crisis, and I can make a huge impact in this crisis.” - Alex Charfen

Some Topics We Discussed Include:

• The most important thing to do when the world is in crisis
• How Alex went from being bankrupt to getting to #21 on the Inc. 500 list only 4 years later
• The benefits of showing your vulnerable side and exposing your weaknesses
• The three awakenings of the entrepreneurial type - do you have them?
• A heartfelt moment with Sean Stephenson
• The benefits of EMDR which you probably need but never even thought about
• A simple phrase to remember when you find yourself judging a situation
• And much, much more!

Resources From Alex Charfen:

• Momentum Masterclass.com

References and Links Mentioned:

• EMDRIA.org
• Charfren.com - check out Alex’s podcast for even more insight into EMDR
• Are you ready to be EPIC with us?! Then grab our EGP Letter here!
• Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
• This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
• Why Being Yourself Is The Best Business Strategy - Lisa Cherney
• Run Towards The Chaos - Perry Marshall