Hustle & Flowchart: Mastering Business & Enjoying the Journey
Hustle & Flowchart
1 Creator
8 Listeners
All episodes
Best episodes
Seasons
Top 10 Hustle & Flowchart: Mastering Business & Enjoying the Journey Episodes
Goodpods has curated a list of the 10 best Hustle & Flowchart: Mastering Business & Enjoying the Journey episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Hustle & Flowchart: Mastering Business & Enjoying the Journey for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Hustle & Flowchart: Mastering Business & Enjoying the Journey episode by adding your comments to the episode page.
Tom Sylvester - Financially Free By The Age of 35
Hustle & Flowchart: Mastering Business & Enjoying the Journey
We had an amazing conversation on today’s show with Tom Sylvester, who basically had a mission to retire by the age of 35 (and he did it by age 32!). There’s a lot of talk about what goes on both in goal achievement and what happens after you achieve those goals. The first half of this conversation is all about systemizing, and how to figure out what to systemize, clearing out the bottlenecks in your business, and how to basically back yourself out of your business so that it can run without you.
In the second half of our conversation, we discuss what life is like once your business is systemized and how to deal with the new challenges that pop up once you do not need to focus on your business as much. It’s an interesting roadmap for sure, and that’s where we both got lit up, as we talked about the issues that arise about what you do with your life moving ahead. After listening, go check out our conversations with James Altucher and Austin Sams for more insight into how to dial it in to set up your life and your business on your own terms.
“That was how I built everything...if I could just get the businesses and the income to exceed the expenses, I can pretty much not have to worry about working, and have everything covered.” - Tom Sylvester
Some Topics We Discussed Include:
- The blessing and the curse of having a podcast
- How to own your day so you get the most impactful things done first
- Why meditating will actually help you get more done
- How to do a time audit for you and your business to find out where the bottlenecks are
- The importance of weekly reviews and acknowledging your wins
- How to revamp your home office to get you more focused and dialed in
- Shifting your mind state through journaling
- Variations on gratitude practices
- Details of The 2X Formula
- And much, much more!
Resources From Tom Sylvester:
References and Links Mentioned:
- The Obstacle Is The Way by Ryan Holiday
- Principles by Ray Dalio
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- Reverse Engineering How Much Income You Actually Need - James Altucher
- The 2 Hour A Day Business - Austin Sams
We had an amazing conversation on today’s show with Tom Sylvester, who basically had a mission to retire by the age of 35 (and he did it by age 32!). There’s a lot of talk about what goes on both in goal achievement and what happens after you achieve those goals. The first half of this conversation is all about systemizing, and how to figure out what to systemize, clearing out the bottlenecks in your business, and how to basically back yourself out of your business so that it can run without you.
In the second half of our conversation, we discuss what life is like once your business is systemized and how to deal with the new challenges that pop up once you do not need to focus on your business as much. It’s an interesting roadmap for sure, and that’s where we both got lit up, as we talked about the issues that arise about what you do with your life moving ahead. After listening, go check out our conversations with James Altucher and Austin Sams for more insight into how to dial it in to set up your life and your business on your own terms.
“That was how I built everything...if I could just get the businesses and the income to exceed the expenses, I can pretty much not have to worry about working, and have everything covered.” - Tom Sylvester
Some Topics We Discussed Include:
- The blessing and the curse of having a podcast
- How to own your day so you get the most impactful things done first
- Why meditating will actually help you get more done
- How to do a time audit for you and your business to find out where the bottlenecks are
- The importance of weekly reviews and acknowledging your wins
- How to revamp your home office to get you more focused and dialed in
- Shifting your mind state through journaling
- Variations on gratitude practices
- Details of The 2X Formula
- And much, much more!
Resources From Tom Sylvester:
References and Links Mentioned:
- The Obstacle Is The Way by Ryan Holiday
- Principles by Ray Dalio
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- Reverse Engineering How Much Income You Actually Need - James Altucher
- The 2 Hour A Day Business - Austin Sams
09/15/20 • 66 min
2 Listeners
Jason Fladlien - Frameworks To Obliterate Sales Objections
Hustle & Flowchart: Mastering Business & Enjoying the Journey
After a tough childhood, turning to spirituality by becoming a Hari Krishna monk, then trying to follow his bliss by putting out hip hop music, Jason Fladlien finally found his way to success with webinars. But he’s not just any webinar creator. Jason has a unique way of presenting and has been uber-successful with his tactics, once earning ten million dollars in just eight days.
You are going to absolutely love today’s show as Jason is a master at his craft, and gives us a boatload of tactics on how to stand out from the webinar crowd as well as various ways in which he handles the most common objections that arise, to turn people on the fence into buyers. This is definitely a show that’s chock full of tactics as well as different ways to look at what you are presenting so that’s it’s a win-win for you and your customers. When you’re done listening be sure to check out our conversations with Joel Erway and Drew Burks for more lessons on how to give a perfect presentation.
“I took the same content that I had sold as a $17 ebook and started using that as educational content on a webinar to fulfill the same training but in a different modality being live online and I found you could charge $97 for the same information if it was fulfilled via webinars.” - Jason Fladlien
Some Topics We Discussed Include:
- How Jason went from being a Hari Krishna monk to become a marketing genius
- Is Muscatine, Iowa really a hip-hop capital of the world?
- The beauty of the “One-One-One Product”
- How Jason pioneered the webinar model and sold $100,000,000 of stuff along the way
- The result of the “Haley’s Comet” of webinars
- Using the “Million Dollar Guarantee”
- The Time Dilation Technique and how to use it both in the future and the past
- How to reframe your audience’s problem in a different way to make them take action
- Awesome replies to common objections that you can swipe and use
- The close Jason uses for the $10,000,000 webinar
- Getting your customers to purchase courses a second time (even when it costs more) because the bonuses are so good
- Instead of trying to convince your webinar attendees and simply show them the methodology, what you want to do instead
- And much, much more!
Resources From Jason Fladlien:
- Get Jason’s book here: One to Many: The Secret to Webinar Success Book
References and Links Mentioned:
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Did you know we have an awesome YouTube Channel?
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners.
- Current Tactics To Get Amazing Results With Webinars – Joel Erway
- How To Automate Sales And Drive Traffic – Drew Burks
After a tough childhood, turning to spirituality by becoming a Hari Krishna monk, then trying to follow his bliss by putting out hip hop music, Jason Fladlien finally found his way to success with webinars. But he’s not just any webinar creator. Jason has a unique way of presenting and has been uber-successful with his tactics, once earning ten million dollars in just eight days.
You are going to absolutely love today’s show as Jason is a master at his craft, and gives us a boatload of tactics on how to stand out from the webinar crowd as well as various ways in which he handles the most common objections that arise, to turn people on the fence into buyers. This is definitely a show that’s chock full of tactics as well as different ways to look at what you are presenting so that’s it’s a win-win for you and your customers. When you’re done listening be sure to check out our conversations with Joel Erway and Drew Burks for more lessons on how to give a perfect presentation.
“I took the same content that I had sold as a $17 ebook and started using that as educational content on a webinar to fulfill the same training but in a different modality being live online and I found you could charge $97 for the same information if it was fulfilled via webinars.” - Jason Fladlien
Some Topics We Discussed Include:
- How Jason went from being a Hari Krishna monk to become a marketing genius
- Is Muscatine, Iowa really a hip-hop capital of the world?
- The beauty of the “One-One-One Product”
- How Jason pioneered the webinar model and sold $100,000,000 of stuff along the way
- The result of the “Haley’s Comet” of webinars
- Using the “Million Dollar Guarantee”
- The Time Dilation Technique and how to use it both in the future and the past
- How to reframe your audience’s problem in a different way to make them take action
- Awesome replies to common objections that you can swipe and use
- The close Jason uses for the $10,000,000 webinar
- Getting your customers to purchase courses a second time (even when it costs more) because the bonuses are so good
- Instead of trying to convince your webinar attendees and simply show them the methodology, what you want to do instead
- And much, much more!
Resources From Jason Fladlien:
- Get Jason’s book here: One to Many: The Secret to Webinar Success Book
References and Links Mentioned:
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Did you know we have an awesome YouTube Channel?
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners.
- Current Tactics To Get Amazing Results With Webinars – Joel Erway
- How To Automate Sales And Drive Traffic – Drew Burks
11/05/20 • 73 min
1 Listener
David Jenyns - Business Systems That Create Time, Reduce Errors And Scale Profits
Hustle & Flowchart: Mastering Business & Enjoying the Journey
Today we are chatting with David Jenyns from Systemology who not only has an awesome voice but is a lot of fun to talk to. We dive into David’s history and how he was able to take an idea from a well-known book and have a unique success story with his own similar venture. We also chat all about his methods of systemizing his own businesses over the years, the benefits of bringing systems into a business, how to approach it with a simple checklist if you are just starting out, and how to hire someone to assist you in the process, if need be.
David also gives us a great backstory of how he got the opportunity to work with a famous author, which in turn led to a boatload of other opportunities, all of which would never have happened if he did not have his own working systems in place. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with Aaron Fletcher and Christine McDannell for more insight on systemizing your business.
“All the business owners do think that systems are important, it’s just never urgent. The biggest question I always get is ‘Yes, but where do I start? Where’s the system to systemizing my business? What’s the first 10-15 types of systems that I start with?’ It’s those types of questions that I want to address” - David Jenyns
Some Topics We Discussed Include:
- How to define the “Critical Client Flow” for your business
- A thought process for building systems if you are considering an exit strategy
- Why sometimes it’s okay to let others in your organization set the tone
- What happened when David sold Australia’s most loved sporting ground
- David’s unique twist on podcasting
- The absolute worst person for creating systems in your business
- How to discover your team’s yin to your yang
- And much, much more!
Resources From David Jenyns:
- Systemology - David’s new book
- The Systemology Hub with tools and services to help you succeed
- The Business Processes Symplified Podcast
References and Links Mentioned:
- Rocket Fuel by Gino Wickman & Mark Winters
- The E-Myth by Michael E. Gerber
- The One Minute Millionaire by Mark Victor Hansen & Robert G. Allen
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- A 3-Step Framework To Automate Everything - Aaron Fletcher
- The Brick & Mortar Systems Rockstar - Christine McDannell
Today we are chatting with David Jenyns from Systemology who not only has an awesome voice but is a lot of fun to talk to. We dive into David’s history and how he was able to take an idea from a well-known book and have a unique success story with his own similar venture. We also chat all about his methods of systemizing his own businesses over the years, the benefits of bringing systems into a business, how to approach it with a simple checklist if you are just starting out, and how to hire someone to assist you in the process, if need be.
David also gives us a great backstory of how he got the opportunity to work with a famous author, which in turn led to a boatload of other opportunities, all of which would never have happened if he did not have his own working systems in place. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with Aaron Fletcher and Christine McDannell for more insight on systemizing your business.
“All the business owners do think that systems are important, it’s just never urgent. The biggest question I always get is ‘Yes, but where do I start? Where’s the system to systemizing my business? What’s the first 10-15 types of systems that I start with?’ It’s those types of questions that I want to address” - David Jenyns
Some Topics We Discussed Include:
- How to define the “Critical Client Flow” for your business
- A thought process for building systems if you are considering an exit strategy
- Why sometimes it’s okay to let others in your organization set the tone
- What happened when David sold Australia’s most loved sporting ground
- David’s unique twist on podcasting
- The absolute worst person for creating systems in your business
- How to discover your team’s yin to your yang
- And much, much more!
Resources From David Jenyns:
- Systemology - David’s new book
- The Systemology Hub with tools and services to help you succeed
- The Business Processes Symplified Podcast
References and Links Mentioned:
- Rocket Fuel by Gino Wickman & Mark Winters
- The E-Myth by Michael E. Gerber
- The One Minute Millionaire by Mark Victor Hansen & Robert G. Allen
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- A 3-Step Framework To Automate Everything - Aaron Fletcher
- The Brick & Mortar Systems Rockstar - Christine McDannell
08/04/20 • 80 min
1 Listener
Laura Gale - A Step-By-Step Blueprint To Write And Publish Your Book
Hustle & Flowchart: Mastering Business & Enjoying the Journey
You have heard it a million times before - everyone has a book in them, and we are sure you do as well. Laura Gale, author, and fellow podcaster joins us today to talk all about the step by step method she uses to guide people to finally getting that book published. Whether you are just starting out with a minimal audience or you are an established public authority, there are ways for anyone to get their story out there.
You just want to make sure you start the right way and Laura gives us some great advice in regards to what to do before you start, whether working with a ghostwriter is right for you (yes, it probably is), and what really drives reader engagement. After that, there’s the testing process to find just the right cover that speaks to your audience and of course, the marketing so that you will be found and read. You’ll also hear some great ways to get your book discovered that do not take the traditional online advertising route.
We know once you’ve listened you are going to be stoked about finally getting that book published, and you will want to listen to our previous shows with Rob Kosberg who discussed how he is able to ghostwriters effectively, and Chandler Bolt who tells us how to go from no book to selling your book in 90 days.
“People forget to take it offline, and still there’s a whole world of media that has nothing to do with the internet. A lot of those platforms are really starved because people have forgotten about them.” - Laura Gale
Some Topics We Discussed Include:
- What makes a compelling story
- The one thing you need to have dialed in before you even consider starting your book
- Do self-published books ever make it to the New York Times bestseller list?
- Different ways to test your cover, title, and other content before you publish
- Associated costs with hiring a publishing company
- Getting your book past the gatekeepers
- Working with the likes of J.K. Rowling, Nelson Mandela & Tina Fey
- How to determine whether to hire a ghostwriter or not
- And much, much more!
Resources From Laura Gale:
- How To Write This Book - get a free copy of Laura’s book here!
- The Business of Writing Podcast
References and Links Mentioned:
- Roam Research
- 99Designs - for book covers
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- A 3 Step Process To Envision And Write Your First Book – Chandler Bolt
- How To Publish And Market A Book Into Millions In Sales - Rob Kosberg
You have heard it a million times before - everyone has a book in them, and we are sure you do as well. Laura Gale, author, and fellow podcaster joins us today to talk all about the step by step method she uses to guide people to finally getting that book published. Whether you are just starting out with a minimal audience or you are an established public authority, there are ways for anyone to get their story out there.
You just want to make sure you start the right way and Laura gives us some great advice in regards to what to do before you start, whether working with a ghostwriter is right for you (yes, it probably is), and what really drives reader engagement. After that, there’s the testing process to find just the right cover that speaks to your audience and of course, the marketing so that you will be found and read. You’ll also hear some great ways to get your book discovered that do not take the traditional online advertising route.
We know once you’ve listened you are going to be stoked about finally getting that book published, and you will want to listen to our previous shows with Rob Kosberg who discussed how he is able to ghostwriters effectively, and Chandler Bolt who tells us how to go from no book to selling your book in 90 days.
“People forget to take it offline, and still there’s a whole world of media that has nothing to do with the internet. A lot of those platforms are really starved because people have forgotten about them.” - Laura Gale
Some Topics We Discussed Include:
- What makes a compelling story
- The one thing you need to have dialed in before you even consider starting your book
- Do self-published books ever make it to the New York Times bestseller list?
- Different ways to test your cover, title, and other content before you publish
- Associated costs with hiring a publishing company
- Getting your book past the gatekeepers
- Working with the likes of J.K. Rowling, Nelson Mandela & Tina Fey
- How to determine whether to hire a ghostwriter or not
- And much, much more!
Resources From Laura Gale:
- How To Write This Book - get a free copy of Laura’s book here!
- The Business of Writing Podcast
References and Links Mentioned:
- Roam Research
- 99Designs - for book covers
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- A 3 Step Process To Envision And Write Your First Book – Chandler Bolt
- How To Publish And Market A Book Into Millions In Sales - Rob Kosberg
09/10/20 • 63 min
1 Listener
Michael Gerber - Systems Are Everything, Stupid
Hustle & Flowchart: Mastering Business & Enjoying the Journey
We are back again today with another legend, Michael Gerber, author of the book The E-Myth, the same book that started Matt down his entrepreneurial journey. Michael does not go on a lot of podcasts, so we are pretty honored to have him on this show. Michael is a systems guy and on today’s show, you will hear how he first started in business, what his realizations were when it came to systemizing a business, the building blocks behind any successful company, how to grow from a team of one to one thousand, and how one simple conversation led to a long term of path helping hundreds of thousands of small business owners to successfully transform their businesses into world-class operations.
We also chat about his latest endeavor, Radical U which is a step by step process that comprises his work of over forty years. When you’re done listening, get some more insight into creating systems and business strategies from David Jenyns and AJ Roberts.
“Ace asked me if I’d come visit one of his clients with him...I said ‘I don’t know anything about business, what am I going to tell Bob’ and he said ‘Michael you know more than you think you do, let’s see what happens’ Understand that ‘Let’s see what happens’ is an understandable magical expression. Because effectively my entire life has been built around ‘Let’s see what happens’. ” - Michael Gerber
Some Topics We Discussed Include:
- The gold standard for turnkey operations
- Lessons learned from Ray Kroc and McDonald’s
- What keeps Michael going as a teacher after all these years
- How to train like a Navy Seal and what that has to do with your business
- The five essential skills from The E-Myth
- Why the pandemic is not to blame for your failure
- The one most important thing he mastered over the years
- And much, much more!
Resources From Michael Gerber:
References and Links Mentioned:
- The E-Myth Revisited
- Awakening The Entrepreneur Within
- Beyond The E-Myth
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Did you know we have an awesome YouTube Channel?
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners.
- Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns
- How to Create a System for Creating Systems - AJ Roberts
We are back again today with another legend, Michael Gerber, author of the book The E-Myth, the same book that started Matt down his entrepreneurial journey. Michael does not go on a lot of podcasts, so we are pretty honored to have him on this show. Michael is a systems guy and on today’s show, you will hear how he first started in business, what his realizations were when it came to systemizing a business, the building blocks behind any successful company, how to grow from a team of one to one thousand, and how one simple conversation led to a long term of path helping hundreds of thousands of small business owners to successfully transform their businesses into world-class operations.
We also chat about his latest endeavor, Radical U which is a step by step process that comprises his work of over forty years. When you’re done listening, get some more insight into creating systems and business strategies from David Jenyns and AJ Roberts.
“Ace asked me if I’d come visit one of his clients with him...I said ‘I don’t know anything about business, what am I going to tell Bob’ and he said ‘Michael you know more than you think you do, let’s see what happens’ Understand that ‘Let’s see what happens’ is an understandable magical expression. Because effectively my entire life has been built around ‘Let’s see what happens’. ” - Michael Gerber
Some Topics We Discussed Include:
- The gold standard for turnkey operations
- Lessons learned from Ray Kroc and McDonald’s
- What keeps Michael going as a teacher after all these years
- How to train like a Navy Seal and what that has to do with your business
- The five essential skills from The E-Myth
- Why the pandemic is not to blame for your failure
- The one most important thing he mastered over the years
- And much, much more!
Resources From Michael Gerber:
References and Links Mentioned:
- The E-Myth Revisited
- Awakening The Entrepreneur Within
- Beyond The E-Myth
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Did you know we have an awesome YouTube Channel?
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners.
- Business Systems That Create Time, Reduce Errors And Scale Profits - David Jenyns
- How to Create a System for Creating Systems - AJ Roberts
10/13/20 • 74 min
1 Listener
Sam Bell - How To Drive More Sales Using Facebook And Webinars
Hustle & Flowchart: Mastering Business & Enjoying the Journey
Today we are talking to Sam Bell who runs Sam Bell Marketing and PPC Boutique, which is such an awesome conversation as he is a total ninja at ads and webinars. Listen in as Sam breaks down the steps to create a webinar that will perform for you, as well as the Facebook ad strategy where he is using that platform to promote these webinars and convert people. Whether you have never run a webinar before or if you have a bunch under your belt, there’s sure to be some takeaways from today’s show.
You’ll hear Sam break down his tool stack, how he allows Facebook’s AI to make the proper choices in regards to targeting, his method of ad creation and so many other great tactics, and even if you don’t use the webinar portion of it, there are so many golden nuggets in the ad section of this episode as well. When you’re done, get more advice about sharing and monetizing your knowledge with webinars from our conversations with Mike Filsaime and Joel Erway.
“When it comes to traffic, and specifically when you are buying and spending to convert high ticket...100% the focus should always be the offer because ultimately it doesn’t matter what your traffic source is - if you have a good offer and the offer converts, you can make traffic work.” - Sam Bell
Some Topics We Discussed Include:
- How long to run ads for if you are holding a live webinar
- The most important thing to focus on when you start out
- How much you should expect to spend to get at least 200 attendees on your webinar
- The beauty of the descension model and how you will be able to break even faster
- Why you want to create a value-based audience when advertising for a higher quality audience
- Tips for exactly how long your webinar should be
- Creating a good psychographic in order to run better ads and get a more dialed-in audience that will convert
- How to position yourself so that your attendees will grasp the new information presented, even if it’s new techie stuff
- Webinar strategies and planning if you are just starting out
- And much, much more!
Resources From Sam Bell:
References and Links Mentioned:
- Facebook Pixel Helper Chrome Extension
- WordPress with Thrive Themes
- Cloudflare for faster load time
- WP Engine or WPX Hosting
- Thrive Architect for page building
- Infusionsoft, Active Campaign or Ontraport for CRM’s
- Stealth for automated webinars or EverWebinar
- Hyros for attribution
- Breakthrough Advertising by Eugene Schwartz
- Influence and Pre-Suasion by Robert Cialdini
- Manipulation by John Bandler
- NLP Mastery by Richard Avant
- Psycho-Cybernetics by Maxwell Maltz
- Pitch Anything by Oren Klaff
Today we are talking to Sam Bell who runs Sam Bell Marketing and PPC Boutique, which is such an awesome conversation as he is a total ninja at ads and webinars. Listen in as Sam breaks down the steps to create a webinar that will perform for you, as well as the Facebook ad strategy where he is using that platform to promote these webinars and convert people. Whether you have never run a webinar before or if you have a bunch under your belt, there’s sure to be some takeaways from today’s show.
You’ll hear Sam break down his tool stack, how he allows Facebook’s AI to make the proper choices in regards to targeting, his method of ad creation and so many other great tactics, and even if you don’t use the webinar portion of it, there are so many golden nuggets in the ad section of this episode as well. When you’re done, get more advice about sharing and monetizing your knowledge with webinars from our conversations with Mike Filsaime and Joel Erway.
“When it comes to traffic, and specifically when you are buying and spending to convert high ticket...100% the focus should always be the offer because ultimately it doesn’t matter what your traffic source is - if you have a good offer and the offer converts, you can make traffic work.” - Sam Bell
Some Topics We Discussed Include:
- How long to run ads for if you are holding a live webinar
- The most important thing to focus on when you start out
- How much you should expect to spend to get at least 200 attendees on your webinar
- The beauty of the descension model and how you will be able to break even faster
- Why you want to create a value-based audience when advertising for a higher quality audience
- Tips for exactly how long your webinar should be
- Creating a good psychographic in order to run better ads and get a more dialed-in audience that will convert
- How to position yourself so that your attendees will grasp the new information presented, even if it’s new techie stuff
- Webinar strategies and planning if you are just starting out
- And much, much more!
Resources From Sam Bell:
References and Links Mentioned:
- Facebook Pixel Helper Chrome Extension
- WordPress with Thrive Themes
- Cloudflare for faster load time
- WP Engine or WPX Hosting
- Thrive Architect for page building
- Infusionsoft, Active Campaign or Ontraport for CRM’s
- Stealth for automated webinars or EverWebinar
- Hyros for attribution
- Breakthrough Advertising by Eugene Schwartz
- Influence and Pre-Suasion by Robert Cialdini
- Manipulation by John Bandler
- NLP Mastery by Richard Avant
- Psycho-Cybernetics by Maxwell Maltz
- Pitch Anything by Oren Klaff
1 Listener
10/20/20 • 76 min
1 Listener
Episode 300 - Part 2: Ask Us Anything Episode
Hustle & Flowchart: Mastering Business & Enjoying the Journey
Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far.
When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier.
“He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe
“This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier
Some Topics We Discussed Include:
- All about our various bro-ships
- Shout outs to so many amazing people, well known in the online space
- Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks
- A call out to bring back Think Tank!
- What do bingo and a brewery have to do with how we got our start?
- We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better
- Listen as we revisit our first baller moment
- All the many times we mention Dan Ryan once again
- Is our podcast more like a spider web or a serial killer connection?
- Reminiscing about the $2K launches back in the Frank Kern days
- And much, much more!
References and Links Mentioned:
- Members Pro
- Unicorn Equity
- Thrivecart
- Optimal Living Daily Podcast
- Jay Abraham’s Mindshift Challenge book
- Bacon Wrapped Podcast
- McMannis Duplication
- Flippa
- Empire Flippers
- BuyBizSell
- Roland’s EPIC challenge
- Dream 100 List
- Yoast
- UseTopic
- Wicked Reports
- Rich Dad Poor Dad by Robert Kiyosaki
- The 4 Hour Work Week by Timothy Ferriss
- No B.S. Time Management by Dan Kennedy
- The E-Myth by Michael Gerber
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- How To Scale Your Business By Acquiring Other Businesses - Roland Frasier
- A 3-Step Framework To Automate Everythin...
Cue the trumpets and roll out the red carpet! Today we are bringing you a major milestone with our 300th episode! It’s a two-part show, with the first part reflecting back on how we got to where we are today. It’s a way for us to give gratitude to those that have helped us over the years. For the second part of the show, we emailed our list and asked our Facebook group if there were any questions they wanted answered. We are overwhelmed by the sheer response, and our goal is to answer as many questions as possible. So grab some popcorn and listen in as we stroll down memory lane, talk about our highlights and fears, and all the amazing people we have met on our path so far.
When you are done, be sure to check out some of the shows we mentioned, with Aaron Fletcher and Roland Frasier.
“He broke this fear in me of spending ad money and putting money in to get money back. I thought the way to do it was to create content, offer the content for sale but the way to get people over to where you are selling is to put out more content that shows how good you are. He showed me: sales letter, run ads to it, let’s see what happens.” - Matt Wolfe
“This is not a normal way of thinking for ‘marketers’, but once you start thinking at a higher level...the world opens up to you.” - Joe Fier
Some Topics We Discussed Include:
- All about our various bro-ships
- Shout outs to so many amazing people, well known in the online space
- Recalling our early days working together at the shutter factor while we checked out this thing called “The Warrior Forum” on breaks
- A call out to bring back Think Tank!
- What do bingo and a brewery have to do with how we got our start?
- We talk about the Two Brads (not just another cool name for a band) and how our business took a turn for the better
- Listen as we revisit our first baller moment
- All the many times we mention Dan Ryan once again
- Is our podcast more like a spider web or a serial killer connection?
- Reminiscing about the $2K launches back in the Frank Kern days
- And much, much more!
References and Links Mentioned:
- Members Pro
- Unicorn Equity
- Thrivecart
- Optimal Living Daily Podcast
- Jay Abraham’s Mindshift Challenge book
- Bacon Wrapped Podcast
- McMannis Duplication
- Flippa
- Empire Flippers
- BuyBizSell
- Roland’s EPIC challenge
- Dream 100 List
- Yoast
- UseTopic
- Wicked Reports
- Rich Dad Poor Dad by Robert Kiyosaki
- The 4 Hour Work Week by Timothy Ferriss
- No B.S. Time Management by Dan Kennedy
- The E-Myth by Michael Gerber
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- How To Scale Your Business By Acquiring Other Businesses - Roland Frasier
- A 3-Step Framework To Automate Everythin...
08/27/20 • 62 min
1 Listener
Mark Webster - The Most Effective Content Marketing Strategies
Hustle & Flowchart: Mastering Business & Enjoying the Journey
Mark Webster, one of the co-founders of Authority Hacker joins us today all the way from Scotland! This is such a cool site and one that we have referenced quite a few times around SEO. They also have some in-depth tools and reviews, and much like us, they only stand by products and promotions which they have actually used. Mark and his business partner Gael have a similar background to us, have content marketing as the core of what they do, and have been in business together for over ten years.
Mark dives into their process of getting content created for their blog, their SEO strategy, and even their partnership. They have various authority sites and we break down what their authority sites are, how one sold recently for six figures, and their training on how to create one. Their model is very scalable, and they are sharing it freely on today’s show. Once you have listened, check out our shows with Hani Mourra and Luis Diaz on how to growth hack your content marketing.
“You probably can make a course. But building a few videos and calling it a course is about 10-15% of the work. All of the rest comes in with updating it, managing your customers, your community, the sales funnel, the sales cycle, getting new people in the store...all that kind of stuff.” - Mark Webster
Some Topics We Discussed Include:
- How to develop an authority to replace your income from a day job
- Great tips with YouTube that helped skyrocket engagement
- Step by step method on how to rank a website
- Key questions to ask during an interview
- What makes a really good course creator
- Behind the scenes with Mark’s team and how he finds the best writers
- How to source great stock photos (so you won’t get a big bill like we did!)
- And much, much more!
Resources From Mark Webster:
References and Links Mentioned:
- I Will Teach You To Be Rich by Ramit Sethi
- Who by Geoff Smart
- Profit First by Mike Michalowicz
- Ahrefs
- HelpScout
- RankMath
- Problogger
- Mark’s interview with Asana
- FuseBox for use with timestamps on your blog posts with podcasts
- SurferSEO
- Unsplash
- Deposit Photos
- Canva
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- Set And Forget Your Content Marketing - Hani Mourra
- How To Growth Hack Your Content Marketing - Luis Diaz
Mark Webster, one of the co-founders of Authority Hacker joins us today all the way from Scotland! This is such a cool site and one that we have referenced quite a few times around SEO. They also have some in-depth tools and reviews, and much like us, they only stand by products and promotions which they have actually used. Mark and his business partner Gael have a similar background to us, have content marketing as the core of what they do, and have been in business together for over ten years.
Mark dives into their process of getting content created for their blog, their SEO strategy, and even their partnership. They have various authority sites and we break down what their authority sites are, how one sold recently for six figures, and their training on how to create one. Their model is very scalable, and they are sharing it freely on today’s show. Once you have listened, check out our shows with Hani Mourra and Luis Diaz on how to growth hack your content marketing.
“You probably can make a course. But building a few videos and calling it a course is about 10-15% of the work. All of the rest comes in with updating it, managing your customers, your community, the sales funnel, the sales cycle, getting new people in the store...all that kind of stuff.” - Mark Webster
Some Topics We Discussed Include:
- How to develop an authority to replace your income from a day job
- Great tips with YouTube that helped skyrocket engagement
- Step by step method on how to rank a website
- Key questions to ask during an interview
- What makes a really good course creator
- Behind the scenes with Mark’s team and how he finds the best writers
- How to source great stock photos (so you won’t get a big bill like we did!)
- And much, much more!
Resources From Mark Webster:
References and Links Mentioned:
- I Will Teach You To Be Rich by Ramit Sethi
- Who by Geoff Smart
- Profit First by Mike Michalowicz
- Ahrefs
- HelpScout
- RankMath
- Problogger
- Mark’s interview with Asana
- FuseBox for use with timestamps on your blog posts with podcasts
- SurferSEO
- Unsplash
- Deposit Photos
- Canva
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- Set And Forget Your Content Marketing - Hani Mourra
- How To Growth Hack Your Content Marketing - Luis Diaz
08/11/20 • 72 min
1 Listener
Alex Charfen - Your Business Should Always Be Broken
Hustle & Flowchart: Mastering Business & Enjoying the Journey
Alex Charfen joins us today and like many in the past, we were pleasantly surprised at the topics that came up. First, we chat about Alex’s backstory and how he was able to turn his life and business completely around after the housing crisis in 2007. He was able to take his knowledge and create a brand new business helping others get through some very difficult years, and this business gained momentum so quickly that he became a top advisor to government officials while also making it onto the Inc. 500 list a mere four years later. This is a great, timely chat about creating something helpful and important, out of a crisis such as the one we’ve dealt with this year.
We also have a great conversation about Alex’s struggles, his successes with a specific kind of therapy, the importance of being vulnerable, and how, if you find yourself judging other people or situations (which of course, we all do from time to time) the best way to turn this around to actually fix how you feel about yourself. Once you’ve listened, be sure to check our shows with Lisa Cherney and Perry Marshall where we talk about how to succeed in today’s challenging climate as well as dealing with self-sabotage.
“If you're thinking maintain, you're out of the game already. The mantra in a crisis is, ‘I can grow in this crisis, I can succeed in this crisis, I can help people in this crisis, and I can make a huge impact in this crisis.” - Alex Charfen
Some Topics We Discussed Include:
- The most important thing to do when the world is in crisis
- How Alex went from being bankrupt to getting to #21 on the Inc. 500 list only 4 years later
- The benefits of showing your vulnerable side and exposing your weaknesses
- The three awakenings of the entrepreneurial type - do you have them?
- A heartfelt moment with Sean Stephenson
- The benefits of EMDR which you probably need but never even thought about
- A simple phrase to remember when you find yourself judging a situation
- And much, much more!
Resources From Alex Charfen:
References and Links Mentioned:
- EMDRIA.org
- Charfren.com - check out Alex’s podcast for even more insight into EMDR
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- Why Being Yourself Is The Best Business Strategy - Lisa Cherney
- Run Towards The Chaos - Perry Marshall
Alex Charfen joins us today and like many in the past, we were pleasantly surprised at the topics that came up. First, we chat about Alex’s backstory and how he was able to turn his life and business completely around after the housing crisis in 2007. He was able to take his knowledge and create a brand new business helping others get through some very difficult years, and this business gained momentum so quickly that he became a top advisor to government officials while also making it onto the Inc. 500 list a mere four years later. This is a great, timely chat about creating something helpful and important, out of a crisis such as the one we’ve dealt with this year.
We also have a great conversation about Alex’s struggles, his successes with a specific kind of therapy, the importance of being vulnerable, and how, if you find yourself judging other people or situations (which of course, we all do from time to time) the best way to turn this around to actually fix how you feel about yourself. Once you’ve listened, be sure to check our shows with Lisa Cherney and Perry Marshall where we talk about how to succeed in today’s challenging climate as well as dealing with self-sabotage.
“If you're thinking maintain, you're out of the game already. The mantra in a crisis is, ‘I can grow in this crisis, I can succeed in this crisis, I can help people in this crisis, and I can make a huge impact in this crisis.” - Alex Charfen
Some Topics We Discussed Include:
- The most important thing to do when the world is in crisis
- How Alex went from being bankrupt to getting to #21 on the Inc. 500 list only 4 years later
- The benefits of showing your vulnerable side and exposing your weaknesses
- The three awakenings of the entrepreneurial type - do you have them?
- A heartfelt moment with Sean Stephenson
- The benefits of EMDR which you probably need but never even thought about
- A simple phrase to remember when you find yourself judging a situation
- And much, much more!
Resources From Alex Charfen:
References and Links Mentioned:
- EMDRIA.org
- Charfren.com - check out Alex’s podcast for even more insight into EMDR
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners.
- Why Being Yourself Is The Best Business Strategy - Lisa Cherney
- Run Towards The Chaos - Perry Marshall
09/17/20 • 57 min
1 Listener
Rob & Kennedy - Email Marketing Tactics From A Mind Reader And A Hypnotist
Hustle & Flowchart: Mastering Business & Enjoying the Journey
What’s more fun than learning how to write emails from a mind reader and a hypnotist? We already know the answer, as today’s guests - Rob & Kennedy - already showed us how to read your minds ;) Seriously, you are really going to love today’s show as we chat about how they have built up their email list, segment people so their audience is receiving the right content geared specifically to them, based on what they have already engaged with, and how they use psychological strategies to get build on people’s beliefs.
We also talk about their tactics used in such ways as “The Interrogator” campaign and “The Dreaded Dentist” phenomenon, how to stand out in emails with easy tweaks, and how simple changes will lead to better engagement and sales. When you’re done listening, check out some more email strategies from Sue Rice and Tom Kulzer.
“The scary thing about being a hypnotist or mind reader is that intrusive nature, but this is the opposite. It’s all about what are you happy to volunteer and how we are going to give you the stuff that helps you overcome your biggest challenge.” - Kennedy
“Lots of people think that email marketing doesn’t work anymore and it’s all about social media, messenger bots, and the next thing that is going to kill email marketing and the truth is for all businesses, email is still the number one converter of sales.” - Rob
Some Topics We Discussed Include:
- The Train Carriage framework for bringing your email list along for a ride to check out all you have to offer
- How to figure out what to write out in your emails
- Brainstorming together over a few beers leading up to a new software platform
- How to stop compartmentalizing your skills
- Building a technology that understands people’s thought patterns
- Kennedy tells of a super boring thing that occurred to Rob which turned into an email
- Why it doesn’t matter as much as what your open rate is, and the one number that does matter
- What do sausages have to do with your marketing message?
- You will never write out your bullet points again, after hearing this tip (see, we even did it here - listen in to find out what it was!)
Resources From Rob & Kennedy:
References and Links Mentioned:
- Nifty Images
- Response Suite
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Did you know we have an awesome YouTube Channel?
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners.
- How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice
- How To Ensure Your Mailing List Sees Your Emails - Tom Kulzer
What’s more fun than learning how to write emails from a mind reader and a hypnotist? We already know the answer, as today’s guests - Rob & Kennedy - already showed us how to read your minds ;) Seriously, you are really going to love today’s show as we chat about how they have built up their email list, segment people so their audience is receiving the right content geared specifically to them, based on what they have already engaged with, and how they use psychological strategies to get build on people’s beliefs.
We also talk about their tactics used in such ways as “The Interrogator” campaign and “The Dreaded Dentist” phenomenon, how to stand out in emails with easy tweaks, and how simple changes will lead to better engagement and sales. When you’re done listening, check out some more email strategies from Sue Rice and Tom Kulzer.
“The scary thing about being a hypnotist or mind reader is that intrusive nature, but this is the opposite. It’s all about what are you happy to volunteer and how we are going to give you the stuff that helps you overcome your biggest challenge.” - Kennedy
“Lots of people think that email marketing doesn’t work anymore and it’s all about social media, messenger bots, and the next thing that is going to kill email marketing and the truth is for all businesses, email is still the number one converter of sales.” - Rob
Some Topics We Discussed Include:
- The Train Carriage framework for bringing your email list along for a ride to check out all you have to offer
- How to figure out what to write out in your emails
- Brainstorming together over a few beers leading up to a new software platform
- How to stop compartmentalizing your skills
- Building a technology that understands people’s thought patterns
- Kennedy tells of a super boring thing that occurred to Rob which turned into an email
- Why it doesn’t matter as much as what your open rate is, and the one number that does matter
- What do sausages have to do with your marketing message?
- You will never write out your bullet points again, after hearing this tip (see, we even did it here - listen in to find out what it was!)
Resources From Rob & Kennedy:
References and Links Mentioned:
- Nifty Images
- Response Suite
- Are you ready to be EPIC with us?! Then grab our EGP Letter here!
- Did you know we have an awesome YouTube Channel?
- Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
- This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners.
- How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice
- How To Ensure Your Mailing List Sees Your Emails - Tom Kulzer
11/12/20 • 85 min
1 Listener
Show more best episodes
Show more best episodes
FAQ
How many episodes does Hustle & Flowchart: Mastering Business & Enjoying the Journey have?
Hustle & Flowchart: Mastering Business & Enjoying the Journey currently has 656 episodes available.
What topics does Hustle & Flowchart: Mastering Business & Enjoying the Journey cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Hustle & Flowchart: Mastering Business & Enjoying the Journey?
The episode title 'Tom Sylvester - Financially Free By The Age of 35' is the most popular.
What is the average episode length on Hustle & Flowchart: Mastering Business & Enjoying the Journey?
The average episode length on Hustle & Flowchart: Mastering Business & Enjoying the Journey is 59 minutes.
How often are episodes of Hustle & Flowchart: Mastering Business & Enjoying the Journey released?
Episodes of Hustle & Flowchart: Mastering Business & Enjoying the Journey are typically released every 5 days.
When was the first episode of Hustle & Flowchart: Mastering Business & Enjoying the Journey?
The first episode of Hustle & Flowchart: Mastering Business & Enjoying the Journey was released on Jan 24, 2017.
Show more FAQ
Show more FAQ