Sam Bell - How To Drive More Sales Using Facebook And Webinars

10/20/20 • 76 min

1 Listener

Hustle & Flowchart: Mastering Business & Enjoying the Journey

Today we are talking to Sam Bell who runs Sam Bell Marketing and PPC Boutique, which is such an awesome conversation as he is a total ninja at ads and webinars. Listen in as Sam breaks down the steps to create a webinar that will perform for you, as well as the Facebook ad strategy where he is using that platform to promote these webinars and convert people. Whether you have never run a webinar before or if you have a bunch under your belt, there’s sure to be some takeaways from today’s show.

You’ll hear Sam break down his tool stack, how he allows Facebook’s AI to make the proper choices in regards to targeting, his method of ad creation and so many other great tactics, and even if you don’t use the webinar portion of it, there are so many golden nuggets in the ad section of this episode as well. When you’re done, get more advice about sharing and monetizing your knowledge with webinars from our conversations with Mike Filsaime and Joel Erway.

“When it comes to traffic, and specifically when you are buying and spending to convert high ticket...100% the focus should always be the offer because ultimately it doesn’t matter what your traffic source is - if you have a good offer and the offer converts, you can make traffic work.” - Sam Bell

Some Topics We Discussed Include:

How long to run ads for if you are holding a live webinar
The most important thing to focus on when you start out
How much you should expect to spend to get at least 200 attendees on your webinar
The beauty of the descension model and how you will be able to break even faster
Why you want to create a value-based audience when advertising for a higher quality audience
Tips for exactly how long your webinar should be
Creating a good psychographic in order to run better ads and get a more dialed-in audience that will convert
How to position yourself so that your attendees will grasp the new information presented, even if it’s new techie stuff
Webinar strategies and planning if you are just starting out
And much, much more!

Resources From Sam Bell:

Sam Bell Marketing

References and Links Mentioned:

Facebook Pixel Helper Chrome Extension
WordPress with Thrive Themes
Cloudflare for faster load time
WP Engine or WPX Hosting
Thrive Architect for page building
Infusionsoft, Active Campaign or Ontraport for CRM’s
Stealth for automated webinars or EverWebinar
Hyros for attribution
Breakthrough Advertising by Eugene Schwartz
Influence and Pre-Suasion by Robert Cialdini
Manipulation by John Bandler
NLP Mastery by Richard Avant
Psycho-Cybernetics by Maxwell Maltz
Pitch Anything by Oren Klaff

Some Topics We Discussed Include:

How long to run ads for if you are holding a live webinar
The most important thing to focus on when you start out
How much you should expect to spend to get at least 200 attendees on your webinar
The beauty of the descension model and how you will be able to break even faster
Why you want to create a value-based audience when advertising for a higher quality audience
Tips for exactly how long your webinar should be
Creating a good psychographic in order to run better ads and get a more dialed-in audience that will convert
How to position yourself so that your attendees will grasp the new information presented, even if it’s new techie stuff
Webinar strategies and planning if you are just starting out
And much, much more!

Resources From Sam Bell:

Sam Bell Marketing

References and Links Mentioned:

Facebook Pixel Helper Chrome Extension
WordPress with Thrive Themes
Cloudflare for faster load time
WP Engine or WPX Hosting
Thrive Architect for page building
Infusionsoft, Active Campaign or Ontraport for CRM’s
Stealth for automated webinars or EverWebinar
Hyros for attribution
Breakthrough Advertising by Eugene Schwartz
Influence and Pre-Suasion by Robert Cialdini
Manipulation by John Bandler
NLP Mastery by Richard Avant
Psycho-Cybernetics by Maxwell Maltz
Pitch Anything by Oren Klaff

Previous Episode

Taylor Welch - How Inexpensive Products Drive High-Ticket Sales

Taylor Welch runs Traffic & Funnels with his business partner Chris Evans, and we cover a whole host of wide-ranging topics on the show today. Some of the things we dive into are their whole philosophy behind product creation, and why they create some of the products they create, which gave us a ton of perspective shifts around that topic. We also talk about delegation and how to hire the right people in your business in order to scale as well as their philosophy of having a portfolio of companies and what they do to serve each other.

In addition, we had a lot of a-ha moments regarding their ideas regarding their entry-level products and how those work towards negating future objections to the higher-priced products, as well as how to acquire businesses not to necessarily make money but to save money. After you’ve listened, be sure to check out the past shows we’ve done with Mark Joyner and Ryan Moran to give you some additional input on creating a successful business while serving your customers for a win-win relationship.

“I’m not trying to elicit more desire, I’m trying to mitigate the perceived risk they have in this product, which actually turned out to be a pretty winning style of writing copy.” - Taylor Welch

Some Topics We Discussed Include:

How to deal with all the objections before people buy and turn them into customers
The magic of shifting your thinking by osmosis
How to change your questions around tackling problems to create a bigger, successful outcome
Who makes the best team leaders for an online business and why (it’s not who you think)
And much, much more!

Resources From Taylor Welch:

References and Links Mentioned:

Sales Reflex Training
The Entrepreneur’s Guide to Getting Your Shit Together by John Carlton
Are you ready to be EPIC with us?! Then grab our EGP Letter here!
Did you know we have an awesome YouTube Channel?
Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners.
Twelve Months To Seven-Figures - Ryan Moran
Where To Focus For Exponential Wealth Growth - Mark Joyner

Next Episode

Jack Born - How To Ethically Use Time Scarcity In Your Offers

You are going to get a breakdown of how to make money in your business with today’s show (and have fun too!) Today we are talking to Jack Born, the founder of Deadline Funnel which is such an amazing tool. In this episode, one of the things we touch upon is how a lot of people feel weird using countdown timers, and how to get around those feelings, especially if you are a heart-centered marketer.

We also chat about how to increase your sales in your business using countdown timers, how to generate an affiliate income, and the psychology behind buying without being sleazy. You’ll love how Jack breaks down how long should you do the countdowns for, when should you re-open after the countdown happened, and if you are an affiliate marketer, how can you use the countdowns in your business. When you are done listening, be sure to check out our conversations with Wilco de Kreij and Drew Burks for more tips on how to grow your subscriber base and use automated webinars in your marketing.

“It’s very unlikely that you are going to have one front end product where that’s your entire business. Most of our business is built on the idea that once you’ve bought from me, you’re more likely to buy the next product. You certainly don’t want to ruin that relationship by trying to go cheap with your technology stack and essentially lying to your subscribers.” - Jack Born

Some Topics We Discussed Include:

Why are we talking about peeing in the swimming pool?
New podcast game - business book bingo
How to reconcile any negativity with putting a deadline on digital products
The psychological reasoning behind why you want to use a deadline
What you want to have in place before you introduce a deadline into your sales process
The ‘Dolly Parton’ rule of running your timer
Selling your thing through the “Perfect Persuasion Window”
How to make an evergreen product stand out when introducing a deadline
An important message to those that are heart-centered entrepreneurs
And much, much more!

Resources From Jack Born:

HustleAndFlowchart.com/Deadline - grab this special deal for our listeners

References and Links Mentioned:

Are you ready to be EPIC with us?! Then grab our EGP Letter here!
Did you know we have an awesome YouTube Channel?
Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs!
This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners.
How To Engineer Viral Email List Growth - Wilco de Kreij
How To Automate Sales And Drive Traffic - Drew Burks