The Email Open Rate Conundrum

07/15/22 • 7 min

Hubs & Drivers: A Podcast for Building Product Marketers

Until recently, one of the best ways to measure an email marketing campaign's effectiveness was the open rate metric. Then, in late 2021, came Apple’s decision to introduce what it calls Mail Privacy Protection. It impacts anyone who opens their email on an Apple device. Given Apple’s prominence and the notion that many people open their email on their mobile device, this is a significant change that has made open rate a far less reliable campaign metric.
On this episode of Hubs & Drivers, Julia Saunders, digital strategist and account manager at BLD Marketing meets with host Jeff Donaldson to unpack these changes and their impact on your marketing efforts.
You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Previous Episode

Tapping Into the Mind of the Millennial Homebuyer

Despite rising interest rates, the residential housing market continues to boom and Millennials, by far, have established themselves as the dominant home buyer. The National Association of Realtors 2022 Homebuyers and Sellers Trend Report provides insight into this massive generation’s home buying habits, useful data to building product manufacturers.
Joining host Jeff Donaldson on this episode of Hubs & Drivers to share some key findings of this report is Dave Sladack, president of BLD Marketing.
You can also view this episode on YouTube here.

Download your copy of BLD's 2022 Millennial Homebuyer infographic here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Next Episode

What's BIM and Why You Need a BIM Strategy Now

BIM or Building Information Technology has been around for years, but it's finally reached a tipping point in terms of adoption. For building product manufacturers, this means you can no longer remain on the sidelines. You must have BIM objects for your product portfolio. Those without BIM objects, along with the right BIM strategy will lose to competitors who do.
BLD Marketing Creative Director, Garrett Andrae, joins Hubs & Drivers' host Jeff Donaldson to discuss what BIM is, why it's so important to building products marketers, and some pitfalls to avoid.
You can also view this episode on YouTube here.

Download your copy of AIA's study Technology, Culture, & the Future of the Architectural Firm here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com