Hubs & Drivers: A Podcast for Building Product Marketers

Think about the last time you bought a car. Chances are you took it for a test drive before you signed on the dotted line. As a building products brand, put yourself in the mindset of your prospect. How can they “test drive” your product or innovation to see if it does what you say it does? A smartly written case study accomplishes this task, because it’s a testimonial about how your product performs in a real world situation. As a building products company, case study development is a critical component of your content marketing efforts.

On this episode of Hubs & Drivers, Jake Michalski, senior PR/content marketing specialist with BLD Marketing, joins host Jeff Donaldson to discuss best practices when it comes to case study development.

You can also view this episode on YouTube here.

Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Instant messaging. Social media. Mobile apps. Your customers have many ways to instantaneously provide feedback to your building products brand. That means receiving a customer complaint by telephone has almost become a relic of the past. Customers will turn to the internet to engage your company and voice their grievances. And they’ll have an audience. Customer service in the digital era means being prepared to go where your customers go so you can respond to them when there’s an issue and you can protect your brand.

Joining host Jeff Donaldson on this episode of Hubs & Drivers for insight on the new age of customer service is Dave Sladack, president of BLD Marketing.

You can also view this episode on YouTube here.

Read more about this important topic on the BLD Blog here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

BIM or Building Information Technology has been around for years, but it's finally reached a tipping point in terms of adoption. For building product manufacturers, this means you can no longer remain on the sidelines. You must have BIM objects for your product portfolio. Those without BIM objects, along with the right BIM strategy will lose to competitors who do.
BLD Marketing Creative Director, Garrett Andrae, joins Hubs & Drivers' host Jeff Donaldson to discuss what BIM is, why it's so important to building products marketers, and some pitfalls to avoid.
You can also view this episode on YouTube here.

Download your copy of AIA's study Technology, Culture, & the Future of the Architectural Firm here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Until recently, one of the best ways to measure an email marketing campaign's effectiveness was the open rate metric. Then, in late 2021, came Apple’s decision to introduce what it calls Mail Privacy Protection. It impacts anyone who opens their email on an Apple device. Given Apple’s prominence and the notion that many people open their email on their mobile device, this is a significant change that has made open rate a far less reliable campaign metric.
On this episode of Hubs & Drivers, Julia Saunders, digital strategist and account manager at BLD Marketing meets with host Jeff Donaldson to unpack these changes and their impact on your marketing efforts.
You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

The “R” word has been in the air supply for some time now when it comes to the economy. Is the U.S. economy headed for a recession? Are we already in one? There's plenty of debate out there. What’s the outlook for the building and construction industry? The American Institute of Architects recently published its Consensus Construction Forecast for 2022 and 2023, and the study has some keen insights on what we might expect as an industry.

Dave Sladack, president of BLD Marketing, joins host Jeff Donaldson on this episode of Hubs & Drivers to break down the data.

See the data here.
You can also view this episode on YouTube here.

Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com