Hold the Phone: Customer Service in the Digital Era
08/12/22 • 9 min
Instant messaging. Social media. Mobile apps. Your customers have many ways to instantaneously provide feedback to your building products brand. That means receiving a customer complaint by telephone has almost become a relic of the past. Customers will turn to the internet to engage your company and voice their grievances. And they’ll have an audience. Customer service in the digital era means being prepared to go where your customers go so you can respond to them when there’s an issue and you can protect your brand.
Joining host Jeff Donaldson on this episode of Hubs & Drivers for insight on the new age of customer service is Dave Sladack, president of BLD Marketing.
You can also view this episode on YouTube here.
Read more about this important topic on the BLD Blog here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com
Instant messaging. Social media. Mobile apps. Your customers have many ways to instantaneously provide feedback to your building products brand. That means receiving a customer complaint by telephone has almost become a relic of the past. Customers will turn to the internet to engage your company and voice their grievances. And they’ll have an audience. Customer service in the digital era means being prepared to go where your customers go so you can respond to them when there’s an issue and you can protect your brand.
Joining host Jeff Donaldson on this episode of Hubs & Drivers for insight on the new age of customer service is Dave Sladack, president of BLD Marketing.
You can also view this episode on YouTube here.
Read more about this important topic on the BLD Blog here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com
Previous Episode
What's BIM and Why You Need a BIM Strategy Now
BIM or Building Information Technology has been around for years, but it's finally reached a tipping point in terms of adoption. For building product manufacturers, this means you can no longer remain on the sidelines. You must have BIM objects for your product portfolio. Those without BIM objects, along with the right BIM strategy will lose to competitors who do.
BLD Marketing Creative Director, Garrett Andrae, joins Hubs & Drivers' host Jeff Donaldson to discuss what BIM is, why it's so important to building products marketers, and some pitfalls to avoid.
You can also view this episode on YouTube here.
Download your copy of AIA's study Technology, Culture, & the Future of the Architectural Firm here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com
Next Episode
Making the Case for Case Study Development
Think about the last time you bought a car. Chances are you took it for a test drive before you signed on the dotted line. As a building products brand, put yourself in the mindset of your prospect. How can they “test drive” your product or innovation to see if it does what you say it does? A smartly written case study accomplishes this task, because it’s a testimonial about how your product performs in a real world situation. As a building products company, case study development is a critical component of your content marketing efforts.
On this episode of Hubs & Drivers, Jake Michalski, senior PR/content marketing specialist with BLD Marketing, joins host Jeff Donaldson to discuss best practices when it comes to case study development.
You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com
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