Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Hubs & Drivers: A Podcast for Building Product Marketers - Making the Case for Case Study Development

Making the Case for Case Study Development

Hubs & Drivers: A Podcast for Building Product Marketers

08/26/22 • 10 min

plus icon
bookmark
Share icon

Think about the last time you bought a car. Chances are you took it for a test drive before you signed on the dotted line. As a building products brand, put yourself in the mindset of your prospect. How can they “test drive” your product or innovation to see if it does what you say it does? A smartly written case study accomplishes this task, because it’s a testimonial about how your product performs in a real world situation. As a building products company, case study development is a critical component of your content marketing efforts.

On this episode of Hubs & Drivers, Jake Michalski, senior PR/content marketing specialist with BLD Marketing, joins host Jeff Donaldson to discuss best practices when it comes to case study development.

You can also view this episode on YouTube here.

Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

08/26/22 • 10 min

plus icon
bookmark
Share icon

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/hubs-and-drivers-a-podcast-for-building-product-marketers-235104/making-the-case-for-case-study-development-26304293"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to making the case for case study development on goodpods" style="width: 225px" /> </a>

Copy