Making the Case for Case Study Development

08/26/22 • 10 min

Hubs & Drivers: A Podcast for Building Product Marketers

Think about the last time you bought a car. Chances are you took it for a test drive before you signed on the dotted line. As a building products brand, put yourself in the mindset of your prospect. How can they “test drive” your product or innovation to see if it does what you say it does? A smartly written case study accomplishes this task, because it’s a testimonial about how your product performs in a real world situation. As a building products company, case study development is a critical component of your content marketing efforts.

On this episode of Hubs & Drivers, Jake Michalski, senior PR/content marketing specialist with BLD Marketing, joins host Jeff Donaldson to discuss best practices when it comes to case study development.

You can also view this episode on YouTube here.

Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

You can also view this episode on YouTube here.

Previous Episode

Hold the Phone: Customer Service in the Digital Era

Instant messaging. Social media. Mobile apps. Your customers have many ways to instantaneously provide feedback to your building products brand. That means receiving a customer complaint by telephone has almost become a relic of the past. Customers will turn to the internet to engage your company and voice their grievances. And they’ll have an audience. Customer service in the digital era means being prepared to go where your customers go so you can respond to them when there’s an issue and you can protect your brand.

Joining host Jeff Donaldson on this episode of Hubs & Drivers for insight on the new age of customer service is Dave Sladack, president of BLD Marketing.

You can also view this episode on YouTube here.

Read more about this important topic on the BLD Blog here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Next Episode

Best Practices for Building a Paid Media Strategy

Driving awareness for your building materials brand requires an integrated, multi-faceted strategy that consistently puts your company and its products at the top of the consideration set. How do you get there? There are many pathways, and no single tactic is a so-called silver bullet. Your strategy must at least consider paid advertising if you hope to achieve success, and that requires investment.

In this episode of Hubs & Drivers, Amy Meyers, director of paid media at BLD Marketing, shares best practices when it comes to building a paid advertising program.

You can also view this episode on YouTube here.