Planning for Chaos

06/03/22 • 9 min

Hubs & Drivers: A Podcast for Building Product Marketers

A member of your senior leadership team does something to embarrass your company. There’s an accident at one of your facilities, and people are hurt. Your product fails to perform the way it should. Each scenario represents a crisis for your company. How prepared are you and your team if such a problem arises? Bottom line: Planning for chaos must be done in the quiet times.

Joining guest host, Dave Sladack, on this episode of Hubs & Drivers for insight and expertise on crisis planning and management for building products manufacturers is Jeff Donaldson, senior vice president of PR and content marketing at BLD Marketing.
You can also view this episode on YouTube here.
Download a copy of the Crisis Planning & Management infographic here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Previous Episode

Continuing Education Units (CEUs) as a Marketing Strategy

As a building products manufacturer, there are many ways for you to share your expertise such that it benefits key target audiences, like architects. Many of these professionals are required to secure continuing education credits to maintain their certification. Creating a CEU for them – a continuing education unit – can also be an effective way to market.
On this episode of Hubs & Drivers, host Jeff Donaldson meets with Garrett Andrae, creative director of BLD Marketing, to discuss popular CEU formats and why continuing education for architects should be a part of your overall marketing and sales strategy.
You can also view this episode on YouTube here.
Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

Next Episode

Driving Thought Leadership

What’s it mean to be a thought leader in the building and construction space? It means you have verifiable expertise to offer, through your innovations and the solutions you have developed. It also means your people are subject matter experts because of their background and experience. When you properly leverage these assets, you raise the credibility and visibility of your brand. How do you increase your thought leadership quotient, thereby building trust and confidence in your brand with your audience? It goes well beyond promoting products.

On this episode, Jeff Donaldson, host of Hubs & Drivers and senior vice president of PR and content marketing at BLD Marketing, and Jake Michalski, senior PR/content marketing specialist discuss four steps for building a thought leadership program.
You can also view this episode on YouTube here.
Download a copy of the Building a Thought Leadership Program infographic here.
Visit Hubs & Drivers podcast website here.
Hubs & Drivers is sponsored by BLD Marketing.
About Our Sponsor: BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com