How You Pictured It
Kate Hejde
Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com
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Top 10 How You Pictured It Episodes
Goodpods has curated a list of the 10 best How You Pictured It episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to How You Pictured It for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite How You Pictured It episode by adding your comments to the episode page.
Tools I'm loving right now
How You Pictured It
07/31/23 • 11 min
This week I'm sharing my newest favorite tools and softwares in my creative small business. I'm talking time management, AI, and SOP tools to get back hours and make your life as a creative entrepreneur easier. Here's what I'm loving lately:
1. Descript - A powerful software used for recording podcasts, audio, video, and screen sharing. It also transcribes the audio and creates a script. You can then edit directly from the transcript, eliminating the need to work from waveforms and timelines!
2. Otter.AI - Joins Zoom calls to create summaries, transcripts, and notes. Helps with keeping track of conversations without the need to write notes. Allows for easy referencing and searching through the transcript or summary. Can pull screenshots from the call for additional context.
3. Tango - A tool for creating standard operating procedures or tutorials for how to do something on the internet. It records each step users take on a web page, transcribes the process, and provides directions. Procedures can be shared via a link and include pictures of the steps taken. The transcription and directions can be edited and altered.
4. Reclaim.ai - A tool for time management and scheduling. It helps figure out where different tasks fit into a schedule, saves time, and allows for time-blocking. It automatically schedules and rearranges tasks as needed and locks in certain time periods to prevent others from scheduling during those times.
5. Cast Magic - A one-time purchase software that uses chat GPT AI technology to process long-form video or audio content. It can generate episode summaries , show notes, and help you share your content with things like instagram reel ideas or captions.
6. MissingLettr - A tool available through AppSumo that helps repurpose content by creating drip content for social media based on long-form blog posts. It breaks down the content into multiple social media posts, which can be customized and makes repurposing content so much easier! Get more traction out of the content you are already creating and drive traffic to your long form content.
Bonus: AppSumo - A platform for software developers to launch beta versions of their products or gain a large number of users at once by offering discounted or lifetime prices. This is a great place to find new softwares!
Anything that helps me save time AND do my job as a creative entrepreneur better is worth checking out! Let me know if you try any of these tools!
Check out more of my favorite tools and grab discounts for them at dearkatebrandstrategy.com/resources
*This post contains affiliate links which may earn a small commission at no additional cost to you.
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Learn more at Howyoupicturedit.com
Instagram Marketing for Creatives with Sunny Social Collective
How You Pictured It
08/15/23 • 49 min
In this episode, I'm doing a deep dive interview with Hannah Hoffman of Sunny Social Collective. We are talking all about Instagram and how to effectively market your small business with this platform.
We cover:
- How to get consistent
- When to post
- Optimizing your Instagram Bio
- What kinds of posts you should be creating: Carousel vs Static vs Reels vs Stories
- Where to get inspiration for content
- Making social media marketing simple and sustainable
Find Hannah and Sunny Social Collective on Instagram at https://www.instagram.com/sunnysocialcollective/
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Why your website matters
How You Pictured It
06/06/23 • 9 min
This is the first in a series of 4 episodes on Websites for Creative Entrepreneurs. This week we are tackling the topic of Strategic Website Design: What it is, and how it benefits your small business.
You'll hear:
- Three factors of a great website - strategy, site design, and showing up, and how they all contribute to noticeable growth
Understanding how a strategic website design can help grow your creative small business
- The importance of aligning the messaging and design with your ideal client's needs and struggles, so they feel understood, leading to increased conversion rates
- Combining visual elements such as colors, logos, design and messaging to create a customer experience that makes them feel at home on your website
- How a clear customer journey, messaging, and branding can help you attract the right clients while repelling those who don't align with your business objectives
- The advantages of prioritizing good design for your website - from building credibility and trust with potential buyers to higher conversion rates and increased referrals
- How technical website design elements such as SEO, site speed, mobile optimization, media file sizing, and using suitable keywords all combine to ensure you rank high in search engines, leading to more traffic
Next week, I'll be sharing how to get a strategic website for your creative small business. We'll talk DIY, Full Custom Design, and Templates, from cost to time commitment, to the people you might want on your team to get a killer website.
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
The legal side of ChatGPT and AI with The Legal Paige
How You Pictured It
04/05/23 • 42 min
In this episode, I'm joined by Paige Griffith of The Legal Paige. She brings her legal expertise to the topic of AI programs like ChatGPT, ImagenAI, and AfterShoot, helping us get clear on how the programs should and should not be used in our photography businesses.
We talk about:
- why these tools can be beneficial for us as small business owners
- the safest ways to utilize them legally
- the biggest questions surrounding the future of AI and our culture
and more.
Find Paige at thelegalpaige.com
Instagram
YouTube
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Pivoting into Brand Photography with Maddie Peschong
How You Pictured It
03/27/23 • 31 min
True to the title of this show, Brand Photography can help you get back to life How You Pictured It, when you first started your business. Maddie Peschong joins me in this episode to chat about pivoting from portrait and wedding photography into shooting for brands.
We talked about:
- Skills needed as brand photographer vs. portrait
- Prepping for brand photography sessions
- Helping clients understand their brand even if you don't consider yourself a marketing pro
- Myths surrounding brand photography
- Benefits of brand photography
You can find Maddie's Rebrand program at maddiepeschong.com
Or on Instagram @maddiepeschong
Find the video version of this episode on YouTube
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Pinterest For Photographers with Kaitlin McKeeby
How You Pictured It
03/22/23 • 34 min
**** Save your seat for my free masterclass!
Build Your Brand Online
A MASTERCLASS FOR CREATIVES READY TO DIY THEIR WEBSITE ****
In this episode we are talking Pinterest for Photographers, Diversity in our work and online presence, and showing up authentically!
Listen in to this conversation with Kaitlin McKeeby
Website: www.kaitlinm.com
Pinterest: @kaitlinmckeeby
Instagram: @kaitlinmckeeby
TikTok: @itskaitlinm
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
ChatGPT and AI for Photographer with Tech Savvy Creative
How You Pictured It
03/06/23 • 41 min
In this episode, I interview Dawn of Tech Savvy Creative about the use of AI and it's benefits for photographers. Dawn talked about what AI is and what it isn't. We discussed different software tools such as AfterShoot, ImagenAI, and ChatGPT. Dawn and I discussed the ethical and legal* implications that might pop up using these tools. We also talked about using AI in our personal lives to get back more time for work!
Tools mentioned in today's episode:
AfterShoot
ImagenAI
Descript
ChatGPT
Rationale
Noty.AI
Tango
Find Dawn at Tech Savvy Creative
http://techsavvycreative.com
http://instagram.com/techsavvycreative
http://youtube.com/@techsavvycreative
http://facebook.com/thetechsavvycreative
Get the Tech Savvy Creative AI Guide
https://techsavvycreative.com/ai
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
How will you hit your "Just-right" goals with Flourish Online Management
How You Pictured It
02/24/23 • 40 min
Where are your goals coming from? Are they realistic and achievable for you? Do they fit your needs and priorities? How are you going to reach them?
These are just a few of the questions we tackled in this interview with Stephanie Taale of Flourish Online Management.
We also got into setting lifestyle goals as well as financial goals, systems and softwares to help you get more capacity, and one mistake Stephanie noticed in her research that so many photographers are doing!
ABOUT Flourish Online Management
I’m Stephanie, I'm a wife, a dog-mama, an explorer and a Scotland-based mentor and I built my business as a self-taught brand/website designer & brand strategist after 6+ years as a business analyst and pricing manager (and managing a 65-million revenue portfolio for a Fortune 500 company).
And you don’t break a person away from creating action plans to streamline processes and increase revenue and profit so easily.
So now I –
- Bring this corporate experience into the creative world to teach established yet overwhelmed creatives/designers to step into their role as a CEO.
- Help them transform their business to be more profitable and sustainable through a proven 3-step framework.
- And serve up custom strategies based on their business, vision and this-is-enough-for-me-goals
... all in an era of feeling pressured to become a 6-figure business owner and one-size-fits-all approaches to growing a business.
https://www.flourishonlinemanagement.com/
https://www.instagram.com/flourishonlinemanagement
https://www.facebook.com/groups/marketwithconfidence
https://www.subscribepage.com/time-tracking-workbook
Get 30% off your first purchase of Dubsado CRM
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Softproofing for Photographers
How You Pictured It
04/19/22 • 8 min
Learn all you need to know about soft proofing at http://softproofingmadesimple.com
Are you someone who dreads editing because you know it's going to be a big time commitment? You have a hard time narrowing down images for a client's final gallery and then end up editing for hours on end or comparing two photos that are nearly the same, feeling unsure which one the client will like better?
Maybe you're tired of knowing that all of the time and effort you've put into this process isn't fully appreciated by the client? They'll love the final result and share and a print several of the images you delivered but so many more just sit on a hard drive somewhere unseen and unloved.
Soft-proofing or softproofing is a way of showing your clients images before they've been through the full editing process. Take a listen to this episode to learn more about the process and the benefits for both the client and the photographer. You'll also hear who this method IS NOT for.
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Learn more at Howyoupicturedit.com
How Blogging Boosts SEO and Marketing for Small Businesses in 2024
How You Pictured It
11/21/24 • 7 min
Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online.
We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term investment than social media posts, and how you can turn one blog into tons of content. Plus, I’ll give you a sneak peek at my new blogging mini-course, which is designed to make blogging doable, strategic, and impactful for your business.
Whether you’ve been blogging for years or are just dipping your toes in, this episode is packed with ideas to help you create blogs that work for you, not just take up time.
Here’s what we’re covering:
- Why Google is a goldmine compared to social media.
- How blogging builds credibility and attracts your dream clients.
- Busting myths like “blogging is dead” and “I’m not a good enough writer.”
- The secret sauce: long-term benefits of blogging you can’t get elsewhere.
- Practical tips to make blogging simple and effective.
- Why small businesses (yes, even solopreneurs!) can use blogging to go head-to-head with the big guys.
Episode Breakdown:
- 00:00 Introduction: Why Google Wins Over Social Media
- 00:25 Why Blogging Deserves a Spot in Your Marketing Strategy
- 01:08 Myth Busting: The Truth About Blogging
- 02:43 Blogging’s Long-Term Benefits (Spoiler: It’s Worth It)
- 04:19 Easy Tips to Get Started (or Reignite Your Blog)
- 05:38 Wrapping Up: How Blogging Levels the Playing Field
If this episode gets you fired up about blogging, get on the waitlist for my blogging mini course! It launches this Black Friday and you can grab it for up to 60% off!! I’ll show you how to create strategic, SEO-friendly blogs without burning yourself out. Let’s make blogging your business’s best-kept secret weapon!
Listen to my episode on SEO here: https://dearkatebrandstrategy.com/podcast/simple-smart-seo-practical-tips-for-improving-your-websites-search-rankings/
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
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FAQ
How many episodes does How You Pictured It have?
How You Pictured It currently has 70 episodes available.
What topics does How You Pictured It cover?
The podcast is about Photography Business, Entrepreneurship, Podcasts, Arts and Business.
What is the most popular episode on How You Pictured It?
The episode title 'Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel' is the most popular.
What is the average episode length on How You Pictured It?
The average episode length on How You Pictured It is 18 minutes.
How often are episodes of How You Pictured It released?
Episodes of How You Pictured It are typically released every 9 days, 5 hours.
When was the first episode of How You Pictured It?
The first episode of How You Pictured It was released on Jan 13, 2022.
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