How You Pictured It
Kate Hejde
Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com
All episodes
Best episodes
Seasons
Top 10 How You Pictured It Episodes
Goodpods has curated a list of the 10 best How You Pictured It episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to How You Pictured It for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite How You Pictured It episode by adding your comments to the episode page.
When to say no: Setting boundaries in your photography business
How You Pictured It
03/01/22 • 10 min
One of the best parts of running your own business is that you get to set the rules. In this week's episode, we are talking about the boundaries you need in place in your business and how, oftentimes, saying no to something opens you up for more "YES!!".
Grab the free worksheets here: https://dearkatebrandstrategy.ck.page/60672a064a
Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
9 Signs That It's Time to Raise Your Prices
How You Pictured It
02/15/22 • 6 min
In this episode, we talk about the 9 signs that should make you consider raising your prices in your photography business.
Grab the Cost of Doing Business Calculator at dearkatebrandstrategy.com/CODB
Learn more about The Profitable Photographer Sales System
Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
A quick pep talk: Done is better than perfect
How You Pictured It
03/28/24 • 3 min
Sitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go.
Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Tools I'm loving right now
How You Pictured It
07/31/23 • 11 min
This week I'm sharing my newest favorite tools and softwares in my creative small business. I'm talking time management, AI, and SOP tools to get back hours and make your life as a creative entrepreneur easier. Here's what I'm loving lately:
1. Descript - A powerful software used for recording podcasts, audio, video, and screen sharing. It also transcribes the audio and creates a script. You can then edit directly from the transcript, eliminating the need to work from waveforms and timelines!
2. Otter.AI - Joins Zoom calls to create summaries, transcripts, and notes. Helps with keeping track of conversations without the need to write notes. Allows for easy referencing and searching through the transcript or summary. Can pull screenshots from the call for additional context.
3. Tango - A tool for creating standard operating procedures or tutorials for how to do something on the internet. It records each step users take on a web page, transcribes the process, and provides directions. Procedures can be shared via a link and include pictures of the steps taken. The transcription and directions can be edited and altered.
4. Reclaim.ai - A tool for time management and scheduling. It helps figure out where different tasks fit into a schedule, saves time, and allows for time-blocking. It automatically schedules and rearranges tasks as needed and locks in certain time periods to prevent others from scheduling during those times.
5. Cast Magic - A one-time purchase software that uses chat GPT AI technology to process long-form video or audio content. It can generate episode summaries , show notes, and help you share your content with things like instagram reel ideas or captions.
6. MissingLettr - A tool available through AppSumo that helps repurpose content by creating drip content for social media based on long-form blog posts. It breaks down the content into multiple social media posts, which can be customized and makes repurposing content so much easier! Get more traction out of the content you are already creating and drive traffic to your long form content.
Bonus: AppSumo - A platform for software developers to launch beta versions of their products or gain a large number of users at once by offering discounted or lifetime prices. This is a great place to find new softwares!
Anything that helps me save time AND do my job as a creative entrepreneur better is worth checking out! Let me know if you try any of these tools!
Check out more of my favorite tools and grab discounts for them at dearkatebrandstrategy.com/resources
*This post contains affiliate links which may earn a small commission at no additional cost to you.
Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Take the picture or enjoy the moment?
How You Pictured It
05/25/22 • 5 min
Do you ever feel that internal conflict? Trying to decide if you should pull out your camera and record the moment or just sit and enjoy and be part of it? I've personally tended more towards being in the moment but recently had some big shifts in my thinking. Today I'm sharing how losing my dad has changed my perspective on taking the picture.
Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
DIY your business finances with Erika Millard Bookkeeping
How You Pictured It
11/16/23 • 26 min
Erika Millard on Empowering Small Business Owners through Bookkeeping
This podcast episode features Erika Millard, a bookkeeping coach specializing in supporting female entrepreneurs. She educates listeners about her unique coaching services and her thoughts on small business owners doing their own bookkeeping initially to gain basic knowledge and understand the flow of day-to-day transactions. Erika explains the differences between accounting and bookkeeping, highlighting the importance of maintaining accurate, organized books to make informed business decisions. She talks about various mindset issues around money that can create roadblocks for potential clients. Erika also expresses her opinion about QuickBooks being the best software for bookkeeping and shares her process of using pre-recorded and custom video trainings to help her clients. The episode concludes with Erika touching upon the topic of business automation and workflows associated with her newly-launched podcast, 'Get Comfy With Numbers'.
00:00 Introduction and Guest Presentation
00:19 Erika's Journey into Bookkeeping
01:34 Building a Business Around Family Life
03:31 The Birth of a Bookkeeping Coach
04:30 Understanding Accounting and Bookkeeping
05:44 The Importance of Good Bookkeeping
07:45 Overcoming Roadblocks in Bookkeeping
11:41 DIY vs Hiring a Bookkeeper
14:17 Transitioning to Informed Bookkeeping
17:23 Overcoming the Fear of Numbers
19:33 Erika's Favorite Resources and Offers
22:10 Lightning Round Questions
25:36 Conclusion and Farewell
Facebook Page: https://www.facebook.com/profile.php?id=100066650323250
Instagram: https://www.instagram.com/erika_millard/
Email: [email protected]
Website: https://erikamillard.com/
Be Your Own Bookkeeper in 6 Simple Steps https://erikamillard.com/bookkeeping-checklist
Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
How will you hit your "Just-right" goals with Flourish Online Management
How You Pictured It
02/24/23 • 41 min
Where are your goals coming from? Are they realistic and achievable for you? Do they fit your needs and priorities? How are you going to reach them?
These are just a few of the questions we tackled in this interview with Stephanie Taale of Flourish Online Management.
We also got into setting lifestyle goals as well as financial goals, systems and softwares to help you get more capacity, and one mistake Stephanie noticed in her research that so many photographers are doing!
ABOUT Flourish Online Management
I’m Stephanie, I'm a wife, a dog-mama, an explorer and a Scotland-based mentor and I built my business as a self-taught brand/website designer & brand strategist after 6+ years as a business analyst and pricing manager (and managing a 65-million revenue portfolio for a Fortune 500 company).
And you don’t break a person away from creating action plans to streamline processes and increase revenue and profit so easily.
So now I –
- Bring this corporate experience into the creative world to teach established yet overwhelmed creatives/designers to step into their role as a CEO.
- Help them transform their business to be more profitable and sustainable through a proven 3-step framework.
- And serve up custom strategies based on their business, vision and this-is-enough-for-me-goals
... all in an era of feeling pressured to become a 6-figure business owner and one-size-fits-all approaches to growing a business.
https://www.flourishonlinemanagement.com/
https://www.instagram.com/flourishonlinemanagement
https://www.facebook.com/groups/marketwithconfidence
https://www.subscribepage.com/time-tracking-workbook
Get 30% off your first purchase of Dubsado CRM
Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
How to Procrastinate Well with Liz Wolfe
How You Pictured It
12/21/23 • 38 min
In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured.
Liz then shares why we procrastinate, ways to get out of procrastination and how to procrastinate well.
00:00 Introduction and Overview
00:28 Meet Liz Wolfe: From Corporate to Entrepreneurship
03:30 The Entrepreneurial Journey: Building a Business to Fit Your Life
06:33 Unpacking Procrastination: Understanding Resistance
09:37 Overcoming Procrastination: Identifying and Addressing Hidden Barriers
12:44 Real-Life Examples: How to Break Free from Procrastination
15:40 The Power of Small Actions: Discipline Comes from Success
18:35 Time Management Strategies: Time-Based, Task-Based, and Target-Based
20:01 The Satisfaction of Task Completion
20:16 The Power of Deadlines
21:30 Balancing Productivity and Free Time
22:37 The Importance of Structured Time
26:32 The Role of Accountability in Productivity
28:58 The Art of Productive Procrastination
30:45 The Power of Delegation and Elimination
35:09 The Joy of Creative Hobbies
35:59 The Value of Constant Learning
36:57 Conclusion and Final Thoughts
Find Liz:
Website: https://lizwolfecoaching.com
Free Quiz to find your CEO type: https://lizwolfecoaching.com/quiz
Facebook: https://www.facebook.com/lizwolfecoach
LinkedIn: https://www.linkedin.com/in/lizwolfecoach/
YouTube: https://www.youtube.com/channel/UCiZPlPhb8fgW3sjD2vd6VZA
Instagram: https://www.instagram.com/lizwolfecoach/
Other resources:
Big Magic by Elizabeth Gilbert
Procrastinate on Purpose by Rory Vaden
Magic Lessons Podcast
Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Using Brand Enneagrams to Market Your Small Business
How You Pictured It
09/30/24 • 8 min
In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, describing each type's characteristics and how they can connect with your ideal clients. Take the quiz at dearkatebrandstrategy.com/quiz to discover your brand Enneagram type and get personalized marketing strategies.
00:00 Introduction to Brand Enneagrams
00:32 Understanding the Importance of Being Different
01:02 What is a Brand Enneagram?
01:32 Why Service-Based Businesses Need Brand Enneagrams
02:58 The Nine Brand Enneagram Types
04:28 Applying Your Brand Enneagram
05:12 Discover Your Brand Enneagram Type
05:58 Practical Applications of Brand Enneagrams
07:24 Conclusion and Next Steps
Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Before you set your goals, do THIS: 2023 Closing Duties
How You Pictured It
12/11/23 • 9 min
In this episode of "How You Pictured It," we walk through a comprehensive end-of-year reflection process, designed specifically for creative solopreneurs. As 2023 draws to a close, it's the perfect time to look back on your projects, client interactions, and personal growth to help set the stage for a successful 2024. I discuss the importance of reviewing the past year, understanding customer feedback, analyzing returning clients, and finding the right balance between work and life. We also delve into optimizing your systems, financial review, and the role of education and development in your business growth.
In This Episode, You'll Learn:
- How to conduct a meaningful review of the past year's projects, including what worked and what didn’t.
- Strategies for gathering and using customer feedback to improve your services.
- The value of analyzing returning clients to understand successful client relationships.
- Practical tips for achieving work-life coexistence and setting effective boundaries.
- Ways to review and update your business systems and processes.
- The importance of a financial review and budget adjustment for the coming year.
- How to identify areas for personal and professional development.
- The role of networking and collaboration in business growth.
Resources Mentioned:
- Downloadable list of reflective questions.
- Tools for surveys and client feedback: JotForm, Typeform.
- CRM systems for improving business workflows: Dubsado.
Connect with Us:
- Share your reflections and insights with Kate on Instagram @dearkatebrandstrategy.
- Visit the Dear Kate Brand Strategy website for more resources and support.
Closing Thoughts:
Your journey through 2023 has been unique, and reflecting on it is key to moving forward with purpose and clarity. Use the insights from this episode and the downloadable questions to craft a strategic and successful path for the coming year. Id love to hear about your key takeaways and any surprises you encountered during your reflection. Send me a DM over on Instagram @dearkatebrandstrategy Join us next week for more insights and strategies tailored for creative solopreneurs like you.
Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Show more best episodes
Show more best episodes
FAQ
How many episodes does How You Pictured It have?
How You Pictured It currently has 64 episodes available.
What topics does How You Pictured It cover?
The podcast is about Photography Business, Entrepreneurship, Podcasts, Arts and Business.
What is the most popular episode on How You Pictured It?
The episode title 'Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel' is the most popular.
What is the average episode length on How You Pictured It?
The average episode length on How You Pictured It is 19 minutes.
How often are episodes of How You Pictured It released?
Episodes of How You Pictured It are typically released every 9 days, 3 hours.
When was the first episode of How You Pictured It?
The first episode of How You Pictured It was released on Jan 13, 2022.
Show more FAQ
Show more FAQ