How You Pictured It
Kate Hejde
Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com
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Top 10 How You Pictured It Episodes
Goodpods has curated a list of the 10 best How You Pictured It episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to How You Pictured It for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite How You Pictured It episode by adding your comments to the episode page.
Tools I'm loving right now
How You Pictured It
07/31/23 • 12 min
This week I'm sharing my newest favorite tools and softwares in my creative small business. I'm talking time management, AI, and SOP tools to get back hours and make your life as a creative entrepreneur easier. Here's what I'm loving lately:
1. Descript - A powerful software used for recording podcasts, audio, video, and screen sharing. It also transcribes the audio and creates a script. You can then edit directly from the transcript, eliminating the need to work from waveforms and timelines!
2. Otter.AI - Joins Zoom calls to create summaries, transcripts, and notes. Helps with keeping track of conversations without the need to write notes. Allows for easy referencing and searching through the transcript or summary. Can pull screenshots from the call for additional context.
3. Tango - A tool for creating standard operating procedures or tutorials for how to do something on the internet. It records each step users take on a web page, transcribes the process, and provides directions. Procedures can be shared via a link and include pictures of the steps taken. The transcription and directions can be edited and altered.
4. Reclaim.ai - A tool for time management and scheduling. It helps figure out where different tasks fit into a schedule, saves time, and allows for time-blocking. It automatically schedules and rearranges tasks as needed and locks in certain time periods to prevent others from scheduling during those times.
5. Cast Magic - A one-time purchase software that uses chat GPT AI technology to process long-form video or audio content. It can generate episode summaries , show notes, and help you share your content with things like instagram reel ideas or captions.
6. MissingLettr - A tool available through AppSumo that helps repurpose content by creating drip content for social media based on long-form blog posts. It breaks down the content into multiple social media posts, which can be customized and makes repurposing content so much easier! Get more traction out of the content you are already creating and drive traffic to your long form content.
Bonus: AppSumo - A platform for software developers to launch beta versions of their products or gain a large number of users at once by offering discounted or lifetime prices. This is a great place to find new softwares!
Anything that helps me save time AND do my job as a creative entrepreneur better is worth checking out! Let me know if you try any of these tools!
Check out more of my favorite tools and grab discounts for them at dearkatebrandstrategy.com/resources
*This post contains affiliate links which may earn a small commission at no additional cost to you.
Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel
How You Pictured It
01/12/24 • 35 min
Today I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a 'power pitch' for effective introductions at networking events. She offers advice to introverts on building confidence and managing nerves for networking events. Lisa also highlights the importance of follow-ups after networking events.
00:00 Introduction and Overview
01:17 Lisa's Approach to Marketing and Her Book
02:48 The Importance of Networking for Small Business Owners
03:47 How to Get Started with Networking
06:47 The Art of Introducing Yourself at Networking Events
10:50 Creating an Effective Pitch
18:14 The Art of Networking: Making a Lasting Impression
18:57 The Power of Repetition in Networking
20:21 The Art of Follow-Up After Networking
21:49 Networking: Not Just About Selling
23:08 Finding Networking Opportunities
26:26 Overcoming Networking Nerves for Introverts
28:30 Where to Find Lisa and Final Thoughts
29:04 Lightning Round of Questions
33:17 Conclusion and Final Remarks
Find Lisa at
https://rebelgirlmarketing.com/
LinkedIn
Facebook
Instagram
The Rebel Girl's Guide to Marketing Podcast
Book Recs:
The Midnight Library
Speak With Confidence
Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
How to Procrastinate Well with Liz Wolfe
How You Pictured It
12/21/23 • 39 min
In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured.
Liz then shares why we procrastinate, ways to get out of procrastination and how to procrastinate well.
00:00 Introduction and Overview
00:28 Meet Liz Wolfe: From Corporate to Entrepreneurship
03:30 The Entrepreneurial Journey: Building a Business to Fit Your Life
06:33 Unpacking Procrastination: Understanding Resistance
09:37 Overcoming Procrastination: Identifying and Addressing Hidden Barriers
12:44 Real-Life Examples: How to Break Free from Procrastination
15:40 The Power of Small Actions: Discipline Comes from Success
18:35 Time Management Strategies: Time-Based, Task-Based, and Target-Based
20:01 The Satisfaction of Task Completion
20:16 The Power of Deadlines
21:30 Balancing Productivity and Free Time
22:37 The Importance of Structured Time
26:32 The Role of Accountability in Productivity
28:58 The Art of Productive Procrastination
30:45 The Power of Delegation and Elimination
35:09 The Joy of Creative Hobbies
35:59 The Value of Constant Learning
36:57 Conclusion and Final Thoughts
Find Liz:
Website: https://lizwolfecoaching.com
Free Quiz to find your CEO type: https://lizwolfecoaching.com/quiz
Facebook: https://www.facebook.com/lizwolfecoach
LinkedIn: https://www.linkedin.com/in/lizwolfecoach/
YouTube: https://www.youtube.com/channel/UCiZPlPhb8fgW3sjD2vd6VZA
Instagram: https://www.instagram.com/lizwolfecoach/
Other resources:
Big Magic by Elizabeth Gilbert
Procrastinate on Purpose by Rory Vaden
Magic Lessons Podcast
Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
How to Create Brand Guidelines for Consistent, Easy Marketing
How You Pictured It
02/11/25 • 8 min
Struggling to create content that feels right for your brand? You're not alone! Whether you're DIYing your marketing, using AI, or outsourcing, inconsistent branding could be the reason why your marketing isn’t working as well as it should.
In this episode, I’ll break down:
✅ Why brand consistency builds trust and increases sales (by 10-20%!)
✅ The key elements of brand guidelines that make marketing easier
✅ How to stop wasting time on content that doesn’t feel right
✅ How to create brand guidelines that help you show up confidently
Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Using Brand Enneagrams to Market Your Small Business
How You Pictured It
09/30/24 • 9 min
In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, describing each type's characteristics and how they can connect with your ideal clients. Take the quiz at dearkatebrandstrategy.com/quiz to discover your brand Enneagram type and get personalized marketing strategies.
00:00 Introduction to Brand Enneagrams
00:32 Understanding the Importance of Being Different
01:02 What is a Brand Enneagram?
01:32 Why Service-Based Businesses Need Brand Enneagrams
02:58 The Nine Brand Enneagram Types
04:28 Applying Your Brand Enneagram
05:12 Discover Your Brand Enneagram Type
05:58 Practical Applications of Brand Enneagrams
07:24 Conclusion and Next Steps
Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Building Strong Client Relationships with Enneagram Marketing: Tips for Small Business Success
How You Pictured It
10/11/24 • 7 min
In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you!
Discover how understanding your brand’s Enneagram type—whether you're a Helper (Type 2), Loyalist (Type 6), or Peacemaker (Type 9)—can transform your marketing strategy and help you connect deeply with your ideal clients.
💡 Key Takeaways:
- How to use relationship-focused marketing to attract loyal clients
- Proven Enneagram marketing strategies to grow your business
- Practical tips to enhance client trust and build authentic connections
- Ways to align your marketing with your brand’s personality for better results
Whether you're just starting out or looking to strengthen your brand strategy, this episode is packed with actionable insights to help you stand out in a crowded market.
👉 Take the free Brand Enneagram Quiz at dearkatebrandstrategy.com/quiz and find out how your Enneagram type can shape your business success!
Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
03/01/24 • 15 min
Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/list
Welcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to make your website copywriting a breeze. You can check these out at dearkatebrandstrategy.com/shop. But let's dive into today's meaty topic: SEO, or search engine optimization. It might sound daunting, but trust me, it's simpler than it appears. We're going to unravel how to make sure our websites are Google's best friend, making them visible to the right crowd. Today, we'll talk about three key strategies - utilizing the precise words people actually search for, structuring our web pages for ease of use, and tagging everything properly. I'll share how making slight adjustments, with tools like SEMrush or Google's Keyword Planner and ImageOptim, can significantly impact your site's visibility. We'll also cover how to write content that engages users first - because, at the end of the day, it's all about making sure they find what they need on our sites. Plus, I’ll touch on some off-page SEO strategies to take your site's visibility up a notch. Whether you're a newbie just starting out or looking to refine your strategy, these insights are designed to help you navigate the SEO maze with ease. If you're diving into SEO for the first time or just looking to brush up, I hope this episode sheds light on how straightforward it can really be. Feel free to reach out on Instagram @dearkatebrandstrategy with any questions! Looking forward to our next chat; there's more where this came from!
00:00 Introduction and Welcome Back
00:36 Understanding SEO Basics
01:10 Optimizing Website Design for SEO
01:33 Keyword Research and Usage
04:59 Structuring Web Pages for SEO
08:07 Image Optimization and Labeling
10:44 SEO Titles, Meta Descriptions, and URLs
12:46 Off Page SEO and Final Thoughts
Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Pivoting into Brand Photography with Maddie Peschong
How You Pictured It
03/27/23 • 33 min
True to the title of this show, Brand Photography can help you get back to life How You Pictured It, when you first started your business. Maddie Peschong joins me in this episode to chat about pivoting from portrait and wedding photography into shooting for brands.
We talked about:
- Skills needed as brand photographer vs. portrait
- Prepping for brand photography sessions
- Helping clients understand their brand even if you don't consider yourself a marketing pro
- Myths surrounding brand photography
- Benefits of brand photography
You can find Maddie's Rebrand program at maddiepeschong.com
Or on Instagram @maddiepeschong
Find the video version of this episode on YouTube
Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
What is your brand message? 9 questions to help you get clarity
How You Pictured It
10/21/22 • 13 min
Piggybacking off recent episodes and content I've been sharing about websites, let's roll back to what you need before you even start into building your website. A clear brand message. Brand messaging is more than just the text and the words that's better on your website. It's more about the overall feel of what you do, the transformation that you help people get from one point to the other, it's about, letting someone know that they've landed in the right place and that you can speak to the problem that they have and fill it and solve it in a way that will make their life better.
In this episode, I'm sharing 9 questions to help you get clear on what you do, who do it for, and how to communicate that with the world.
Get more details about the Website Launch Accelerator to help you launch your Showit website here: https://dearkatebrandstrategy.thrivecart.com/website-launch-accelerator/
Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
How Blogging Boosts SEO and Marketing for Small Businesses in 2024
How You Pictured It
11/21/24 • 8 min
Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online.
We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term investment than social media posts, and how you can turn one blog into tons of content. Plus, I’ll give you a sneak peek at my new blogging mini-course, which is designed to make blogging doable, strategic, and impactful for your business.
Whether you’ve been blogging for years or are just dipping your toes in, this episode is packed with ideas to help you create blogs that work for you, not just take up time.
Here’s what we’re covering:
- Why Google is a goldmine compared to social media.
- How blogging builds credibility and attracts your dream clients.
- Busting myths like “blogging is dead” and “I’m not a good enough writer.”
- The secret sauce: long-term benefits of blogging you can’t get elsewhere.
- Practical tips to make blogging simple and effective.
- Why small businesses (yes, even solopreneurs!) can use blogging to go head-to-head with the big guys.
Episode Breakdown:
- 00:00 Introduction: Why Google Wins Over Social Media
- 00:25 Why Blogging Deserves a Spot in Your Marketing Strategy
- 01:08 Myth Busting: The Truth About Blogging
- 02:43 Blogging’s Long-Term Benefits (Spoiler: It’s Worth It)
- 04:19 Easy Tips to Get Started (or Reignite Your Blog)
- 05:38 Wrapping Up: How Blogging Levels the Playing Field
If this episode gets you fired up about blogging, get on the waitlist for my blogging mini course! It launches this Black Friday and you can grab it for up to 60% off!! I’ll show you how to create strategic, SEO-friendly blogs without burning yourself out. Let’s make blogging your business’s best-kept secret weapon!
Listen to my episode on SEO here: https://dearkatebrandstrategy.com/podcast/simple-smart-seo-practical-tips-for-improving-your-websites-search-rankings/
Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
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FAQ
How many episodes does How You Pictured It have?
How You Pictured It currently has 69 episodes available.
What topics does How You Pictured It cover?
The podcast is about Photography Business, Entrepreneurship, Podcasts, Arts and Business.
What is the most popular episode on How You Pictured It?
The episode title 'Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel' is the most popular.
What is the average episode length on How You Pictured It?
The average episode length on How You Pictured It is 19 minutes.
How often are episodes of How You Pictured It released?
Episodes of How You Pictured It are typically released every 9 days, 5 hours.
When was the first episode of How You Pictured It?
The first episode of How You Pictured It was released on Jan 13, 2022.
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