How You Pictured It

Erika Millard on Empowering Small Business Owners through Bookkeeping
This podcast episode features Erika Millard, a bookkeeping coach specializing in supporting female entrepreneurs. She educates listeners about her unique coaching services and her thoughts on small business owners doing their own bookkeeping initially to gain basic knowledge and understand the flow of day-to-day transactions. Erika explains the differences between accounting and bookkeeping, highlighting the importance of maintaining accurate, organized books to make informed business decisions. She talks about various mindset issues around money that can create roadblocks for potential clients. Erika also expresses her opinion about QuickBooks being the best software for bookkeeping and shares her process of using pre-recorded and custom video trainings to help her clients. The episode concludes with Erika touching upon the topic of business automation and workflows associated with her newly-launched podcast, 'Get Comfy With Numbers'.
00:00 Introduction and Guest Presentation
00:19 Erika's Journey into Bookkeeping
01:34 Building a Business Around Family Life
03:31 The Birth of a Bookkeeping Coach
04:30 Understanding Accounting and Bookkeeping
05:44 The Importance of Good Bookkeeping
07:45 Overcoming Roadblocks in Bookkeeping
11:41 DIY vs Hiring a Bookkeeper
14:17 Transitioning to Informed Bookkeeping
17:23 Overcoming the Fear of Numbers
19:33 Erika's Favorite Resources and Offers
22:10 Lightning Round Questions
25:36 Conclusion and Farewell
Facebook Page: https://www.facebook.com/profile.php?id=100066650323250
Instagram: https://www.instagram.com/erika_millard/
Email: [email protected]
Website: https://erikamillard.com/
Be Your Own Bookkeeper in 6 Simple Steps https://erikamillard.com/bookkeeping-checklist

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Where are your goals coming from? Are they realistic and achievable for you? Do they fit your needs and priorities? How are you going to reach them?
These are just a few of the questions we tackled in this interview with Stephanie Taale of Flourish Online Management.
We also got into setting lifestyle goals as well as financial goals, systems and softwares to help you get more capacity, and one mistake Stephanie noticed in her research that so many photographers are doing!
ABOUT Flourish Online Management
I’m Stephanie, I'm a wife, a dog-mama, an explorer and a Scotland-based mentor and I built my business as a self-taught brand/website designer & brand strategist after 6+ years as a business analyst and pricing manager (and managing a 65-million revenue portfolio for a Fortune 500 company).
And you don’t break a person away from creating action plans to streamline processes and increase revenue and profit so easily.
So now I –
- Bring this corporate experience into the creative world to teach established yet overwhelmed creatives/designers to step into their role as a CEO.
- Help them transform their business to be more profitable and sustainable through a proven 3-step framework.
- And serve up custom strategies based on their business, vision and this-is-enough-for-me-goals
... all in an era of feeling pressured to become a 6-figure business owner and one-size-fits-all approaches to growing a business.
https://www.flourishonlinemanagement.com/
https://www.instagram.com/flourishonlinemanagement
https://www.facebook.com/groups/marketwithconfidence
https://www.subscribepage.com/time-tracking-workbook
Get 30% off your first purchase of Dubsado CRM

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Learn more at Howyoupicturedit.com

Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online.

We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term investment than social media posts, and how you can turn one blog into tons of content. Plus, I’ll give you a sneak peek at my new blogging mini-course, which is designed to make blogging doable, strategic, and impactful for your business.

Whether you’ve been blogging for years or are just dipping your toes in, this episode is packed with ideas to help you create blogs that work for you, not just take up time.

Here’s what we’re covering:

• Why Google is a goldmine compared to social media.
• How blogging builds credibility and attracts your dream clients.
• Busting myths like “blogging is dead” and “I’m not a good enough writer.”
• The secret sauce: long-term benefits of blogging you can’t get elsewhere.
• Practical tips to make blogging simple and effective.
• Why small businesses (yes, even solopreneurs!) can use blogging to go head-to-head with the big guys.

Episode Breakdown:

• 00:00 Introduction: Why Google Wins Over Social Media
• 00:25 Why Blogging Deserves a Spot in Your Marketing Strategy
• 01:08 Myth Busting: The Truth About Blogging
• 02:43 Blogging’s Long-Term Benefits (Spoiler: It’s Worth It)
• 04:19 Easy Tips to Get Started (or Reignite Your Blog)
• 05:38 Wrapping Up: How Blogging Levels the Playing Field

If this episode gets you fired up about blogging, get on the waitlist for my blogging mini course! It launches this Black Friday and you can grab it for up to 60% off!! I’ll show you how to create strategic, SEO-friendly blogs without burning yourself out. Let’s make blogging your business’s best-kept secret weapon!
Listen to my episode on SEO here: https://dearkatebrandstrategy.com/podcast/simple-smart-seo-practical-tips-for-improving-your-websites-search-rankings/

Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop

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Learn more at Howyoupicturedit.com

In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured.
Liz then shares why we procrastinate, ways to get out of procrastination and how to procrastinate well.

00:00 Introduction and Overview
00:28 Meet Liz Wolfe: From Corporate to Entrepreneurship
03:30 The Entrepreneurial Journey: Building a Business to Fit Your Life
06:33 Unpacking Procrastination: Understanding Resistance
09:37 Overcoming Procrastination: Identifying and Addressing Hidden Barriers
12:44 Real-Life Examples: How to Break Free from Procrastination
15:40 The Power of Small Actions: Discipline Comes from Success
18:35 Time Management Strategies: Time-Based, Task-Based, and Target-Based
20:01 The Satisfaction of Task Completion
20:16 The Power of Deadlines
21:30 Balancing Productivity and Free Time
22:37 The Importance of Structured Time
26:32 The Role of Accountability in Productivity
28:58 The Art of Productive Procrastination
30:45 The Power of Delegation and Elimination
35:09 The Joy of Creative Hobbies
35:59 The Value of Constant Learning
36:57 Conclusion and Final Thoughts
Find Liz:
Website: https://lizwolfecoaching.com
Free Quiz to find your CEO type: https://lizwolfecoaching.com/quiz
Facebook: https://www.facebook.com/lizwolfecoach
LinkedIn: https://www.linkedin.com/in/lizwolfecoach/
YouTube: https://www.youtube.com/channel/UCiZPlPhb8fgW3sjD2vd6VZA
Instagram: https://www.instagram.com/lizwolfecoach/
Other resources:
Big Magic by Elizabeth Gilbert
Procrastinate on Purpose by Rory Vaden
Magic Lessons Podcast

Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop

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Learn more at Howyoupicturedit.com

In this episode of "How You Pictured It," we walk through a comprehensive end-of-year reflection process, designed specifically for creative solopreneurs. As 2023 draws to a close, it's the perfect time to look back on your projects, client interactions, and personal growth to help set the stage for a successful 2024. I discuss the importance of reviewing the past year, understanding customer feedback, analyzing returning clients, and finding the right balance between work and life. We also delve into optimizing your systems, financial review, and the role of education and development in your business growth.

In This Episode, You'll Learn:

• How to conduct a meaningful review of the past year's projects, including what worked and what didn’t.
• Strategies for gathering and using customer feedback to improve your services.
• The value of analyzing returning clients to understand successful client relationships.
• Practical tips for achieving work-life coexistence and setting effective boundaries.
• Ways to review and update your business systems and processes.
• The importance of a financial review and budget adjustment for the coming year.
• How to identify areas for personal and professional development.
• The role of networking and collaboration in business growth.

Resources Mentioned:

• Downloadable list of reflective questions.
• Tools for surveys and client feedback: JotForm, Typeform.
• CRM systems for improving business workflows: Dubsado.

Connect with Us:

• Share your reflections and insights with Kate on Instagram @dearkatebrandstrategy.
• Visit the Dear Kate Brand Strategy website for more resources and support.

Closing Thoughts:
Your journey through 2023 has been unique, and reflecting on it is key to moving forward with purpose and clarity. Use the insights from this episode and the downloadable questions to craft a strategic and successful path for the coming year. Id love to hear about your key takeaways and any surprises you encountered during your reflection. Send me a DM over on Instagram @dearkatebrandstrategy Join us next week for more insights and strategies tailored for creative solopreneurs like you.

Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com