Pivoting into Brand Photography with Maddie Peschong

03/27/23 • 33 min

True to the title of this show, Brand Photography can help you get back to life How You Pictured It, when you first started your business. Maddie Peschong joins me in this episode to chat about pivoting from portrait and wedding photography into shooting for brands.
We talked about:

Skills needed as brand photographer vs. portrait
Prepping for brand photography sessions
Helping clients understand their brand even if you don't consider yourself a marketing pro
Myths surrounding brand photography
Benefits of brand photography

You can find Maddie's Rebrand program at maddiepeschong.com
Or on Instagram @maddiepeschong
Find the video version of this episode on YouTube

Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

Skills needed as brand photographer vs. portrait
Prepping for brand photography sessions
Helping clients understand their brand even if you don't consider yourself a marketing pro
Myths surrounding brand photography
Benefits of brand photography

You can find Maddie's Rebrand program at maddiepeschong.com
Or on Instagram @maddiepeschong
Find the video version of this episode on YouTube

Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

Previous Episode

Pinterest For Photographers with Kaitlin McKeeby

**** Save your seat for my free masterclass!

Build Your Brand Online

A MASTERCLASS FOR CREATIVES READY TO DIY THEIR WEBSITE ****
In this episode we are talking Pinterest for Photographers, Diversity in our work and online presence, and showing up authentically!
Listen in to this conversation with Kaitlin McKeeby
Website: www.kaitlinm.com
Pinterest: @kaitlinmckeeby
Instagram: @kaitlinmckeeby
TikTok: @itskaitlinm

Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

Next Episode

The legal side of ChatGPT and AI with The Legal Paige

In this episode, I'm joined by Paige Griffith of The Legal Paige. She brings her legal expertise to the topic of AI programs like ChatGPT, ImagenAI, and AfterShoot, helping us get clear on how the programs should and should not be used in our photography businesses.
We talk about:

why these tools can be beneficial for us as small business owners
the safest ways to utilize them legally
the biggest questions surrounding the future of AI and our culture

and more.
Find Paige at thelegalpaige.com
Instagram
YouTube

Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix

Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com

How You Pictured It - Pivoting into Brand Photography with Maddie Peschong

Transcript

kate-hejdes-studio_maddie-peschong_kate_hejde-fsyn65hi0_cfr-synced_2023-mar-22-1823pm-utc-riverside-200:00:15.510

All right. I am so excited for my conversation today with Maddie Peschong. We are gonna talk about pivoting into brand photography and kind of getting into that industry and how it's different from portraits and weddings, um, and kind of all about that. So, Maddie, why don't you go ahead and introduce yourself.

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