How Blogging Boosts SEO and Marketing for Small Businesses in 2024
11/21/24 • 7 min
Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online.
We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term investment than social media posts, and how you can turn one blog into tons of content. Plus, I’ll give you a sneak peek at my new blogging mini-course, which is designed to make blogging doable, strategic, and impactful for your business.
Whether you’ve been blogging for years or are just dipping your toes in, this episode is packed with ideas to help you create blogs that work for you, not just take up time.
Here’s what we’re covering:
- Why Google is a goldmine compared to social media.
- How blogging builds credibility and attracts your dream clients.
- Busting myths like “blogging is dead” and “I’m not a good enough writer.”
- The secret sauce: long-term benefits of blogging you can’t get elsewhere.
- Practical tips to make blogging simple and effective.
- Why small businesses (yes, even solopreneurs!) can use blogging to go head-to-head with the big guys.
Episode Breakdown:
- 00:00 Introduction: Why Google Wins Over Social Media
- 00:25 Why Blogging Deserves a Spot in Your Marketing Strategy
- 01:08 Myth Busting: The Truth About Blogging
- 02:43 Blogging’s Long-Term Benefits (Spoiler: It’s Worth It)
- 04:19 Easy Tips to Get Started (or Reignite Your Blog)
- 05:38 Wrapping Up: How Blogging Levels the Playing Field
If this episode gets you fired up about blogging, get on the waitlist for my blogging mini course! It launches this Black Friday and you can grab it for up to 60% off!! I’ll show you how to create strategic, SEO-friendly blogs without burning yourself out. Let’s make blogging your business’s best-kept secret weapon!
Listen to my episode on SEO here: https://dearkatebrandstrategy.com/podcast/simple-smart-seo-practical-tips-for-improving-your-websites-search-rankings/
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online.
We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term investment than social media posts, and how you can turn one blog into tons of content. Plus, I’ll give you a sneak peek at my new blogging mini-course, which is designed to make blogging doable, strategic, and impactful for your business.
Whether you’ve been blogging for years or are just dipping your toes in, this episode is packed with ideas to help you create blogs that work for you, not just take up time.
Here’s what we’re covering:
- Why Google is a goldmine compared to social media.
- How blogging builds credibility and attracts your dream clients.
- Busting myths like “blogging is dead” and “I’m not a good enough writer.”
- The secret sauce: long-term benefits of blogging you can’t get elsewhere.
- Practical tips to make blogging simple and effective.
- Why small businesses (yes, even solopreneurs!) can use blogging to go head-to-head with the big guys.
Episode Breakdown:
- 00:00 Introduction: Why Google Wins Over Social Media
- 00:25 Why Blogging Deserves a Spot in Your Marketing Strategy
- 01:08 Myth Busting: The Truth About Blogging
- 02:43 Blogging’s Long-Term Benefits (Spoiler: It’s Worth It)
- 04:19 Easy Tips to Get Started (or Reignite Your Blog)
- 05:38 Wrapping Up: How Blogging Levels the Playing Field
If this episode gets you fired up about blogging, get on the waitlist for my blogging mini course! It launches this Black Friday and you can grab it for up to 60% off!! I’ll show you how to create strategic, SEO-friendly blogs without burning yourself out. Let’s make blogging your business’s best-kept secret weapon!
Listen to my episode on SEO here: https://dearkatebrandstrategy.com/podcast/simple-smart-seo-practical-tips-for-improving-your-websites-search-rankings/
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Previous Episode
Building Strong Client Relationships with Enneagram Marketing: Tips for Small Business Success
In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you!
Discover how understanding your brand’s Enneagram type—whether you're a Helper (Type 2), Loyalist (Type 6), or Peacemaker (Type 9)—can transform your marketing strategy and help you connect deeply with your ideal clients.
💡 Key Takeaways:
- How to use relationship-focused marketing to attract loyal clients
- Proven Enneagram marketing strategies to grow your business
- Practical tips to enhance client trust and build authentic connections
- Ways to align your marketing with your brand’s personality for better results
Whether you're just starting out or looking to strengthen your brand strategy, this episode is packed with actionable insights to help you stand out in a crowded market.
👉 Take the free Brand Enneagram Quiz at dearkatebrandstrategy.com/quiz and find out how your Enneagram type can shape your business success!
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Next Episode
STOP Believing These Website Myths! (They’re Holding Your Business Back)
If you’ve been putting off building or updating your website because it feels overwhelming, expensive, or just plain frustrating—you’re not alone. But here’s the truth: your website isn’t just an online brochure or a digital business card. It’s a powerful tool that can bring in leads, establish your credibility, and work for you 24/7—if it’s built strategically.
In today’s episode, we’re tackling 9 common website myths that keep small business owners from getting real results online. From the belief that "if you build it, they will come" to thinking "social media is enough," these myths could be costing you clients and sales.
📌 In This Episode, You’ll Learn:
✅ Why SEO isn’t as complicated as you think
✅ Why a pretty website alone won’t get you bookings
✅ The real reason free website builders and AI tools can hurt your business
✅ Why social media is NOT a replacement for your website
✅ How to turn your site into a lead-generating machine (without constantly rebuilding it)
🎧 Episode Breakdown & Timestamps:
00:00 Welcome – Why website myths are hurting your business
00:43 Myth #1: "If I build it, they will come" (Why your website needs strategy, SEO, and content)
01:38 Myth #2: "A pretty website is all that matters" (Why visuals alone won’t get you clients)
02:35 Myth #3: "I can just use a free website builder or AI" (Why free tools may cost you in the long run)
03:40 Myth #4: "I don’t need a website, social media is enough" (Why your website is your brand’s home base)
05:10 Myth #5: "SEO is too complicated for DIYers" (SEO is simpler than you think!)
06:25 Myth #6: "I just need to buy a template and fill in the blanks" (Why templates need customization)
07:30 Myth #7: "Mobile design doesn’t matter that much" (Most visitors browse on mobile first!)
08:20 Myth #8: "Websites are just online brochures" (Your website should work like a salesperson)
09:12 Myth #9: "I can just set it and forget it" (Why website updates keep your business visible)
10:30 What to do next – How to build a website that sells for you
💡 Resources & Next Steps:
🚀 Want to stop second-guessing your website? Build a strategic site that helps you get found, attract ideal clients, and grow your business—without the guesswork.
🎯 Join Brand Base Camp for expert guidance, live support, and all the tools you need to create a website that works for you:
👉 dearkatebrandstrategy.com/bbc
📢 Let’s Connect!
✨ Have a question about today’s episode? DM me on Instagram [@dearkatebrandstrategy] or leave a review!
✨ Loved this episode? Share it with a fellow entrepreneur who needs a website that works!
🎙️ Subscribe & Review
Don’t forget to subscribe so you never miss an episode! If you found value in today’s episode, leave a review—it helps more small business owners get the website clarity they need.
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
How You Pictured It - How Blogging Boosts SEO and Marketing for Small Businesses in 2024
Transcript
When was the last time you had a question about something and went straight to Instagram? Probably never. Right. You went to Google and that's exactly where your potential clients are going to they're there searching for your industry, your services and their problems. Here's the thing while everyone's chasing trending audio and perfect reels, they're missing out on the one type of content that works for you
If you like this episode you’ll love
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