Why your website matters
06/06/23 • 9 min
This is the first in a series of 4 episodes on Websites for Creative Entrepreneurs. This week we are tackling the topic of Strategic Website Design: What it is, and how it benefits your small business.
You'll hear:
- Three factors of a great website - strategy, site design, and showing up, and how they all contribute to noticeable growth
Understanding how a strategic website design can help grow your creative small business
- The importance of aligning the messaging and design with your ideal client's needs and struggles, so they feel understood, leading to increased conversion rates
- Combining visual elements such as colors, logos, design and messaging to create a customer experience that makes them feel at home on your website
- How a clear customer journey, messaging, and branding can help you attract the right clients while repelling those who don't align with your business objectives
- The advantages of prioritizing good design for your website - from building credibility and trust with potential buyers to higher conversion rates and increased referrals
- How technical website design elements such as SEO, site speed, mobile optimization, media file sizing, and using suitable keywords all combine to ensure you rank high in search engines, leading to more traffic
Next week, I'll be sharing how to get a strategic website for your creative small business. We'll talk DIY, Full Custom Design, and Templates, from cost to time commitment, to the people you might want on your team to get a killer website.
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
This is the first in a series of 4 episodes on Websites for Creative Entrepreneurs. This week we are tackling the topic of Strategic Website Design: What it is, and how it benefits your small business.
You'll hear:
- Three factors of a great website - strategy, site design, and showing up, and how they all contribute to noticeable growth
Understanding how a strategic website design can help grow your creative small business
- The importance of aligning the messaging and design with your ideal client's needs and struggles, so they feel understood, leading to increased conversion rates
- Combining visual elements such as colors, logos, design and messaging to create a customer experience that makes them feel at home on your website
- How a clear customer journey, messaging, and branding can help you attract the right clients while repelling those who don't align with your business objectives
- The advantages of prioritizing good design for your website - from building credibility and trust with potential buyers to higher conversion rates and increased referrals
- How technical website design elements such as SEO, site speed, mobile optimization, media file sizing, and using suitable keywords all combine to ensure you rank high in search engines, leading to more traffic
Next week, I'll be sharing how to get a strategic website for your creative small business. We'll talk DIY, Full Custom Design, and Templates, from cost to time commitment, to the people you might want on your team to get a killer website.
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Previous Episode
Choosing Your Perspective: The Power of Choice and Its Impact on Our Lives with Kayla Burch Coaching
Today’s episode of our podcast explores the theme of power of choice and change in creating our own reality. The guest of the show is Kayla Burch, mindset mentor and business coach who shares her inspiring story of transformation and empowerment. She discusses how you're always making a choice, even when you think you aren't, and how she’s applied this mindset to her life and business endeavors.
Key Points:
Kayla shares how being diagnosed with Lyme disease led her to feeling powerless and unable to care for her daughter without help. And how this moment led her to understand the power of choice.
Kayla gives advice on how to tap into your emotional body to understand your physical and emotional reactions to people, and how to become more aware of your subconscious beliefs.
She highlights how limiting beliefs can negatively affect our life, including our financial mindset and personal relationships.
Kayla emphasizes that accepting yourself is key to gaining acceptance from others and identifying those limiting beliefs that hold you back.
She shares her personal experience of starting a side hustle that became her full-time work and how creating your own reality starts with making a conscious choice.
Fear of being visible and both fear of success and failure can hold people back from pursuing their goals.
Learn more from Kayla at kaylaburchcoaching.com
Instagram: https://www.instagram.com/kaylaburch/
Learn more about the membership at https://www.kaylaburchcoaching.com/a/2147545779/iSWQpTfF
Use code KATE for 30% off
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Next Episode
The Choose-Your-Own-Adventure Guide to Building a Strategic Website
Episode 2 of 4 in the series on Strategic Websites for creative entrepreneurs and small businesses is all about how to get a strategic website. I talk about:
- My journey with building websites and the different platforms I've used
- Why Showit is my most recommended platform for creatives and service based businesses
- The parts that go into a strategic website and what roles you might want to hire out
- The 3 main ways to go about website design including Full Custom Websites, Template Customization, and DIY
- Plus a bonus 4th option and overview of The Website Launch Accelerator
Next week, we'll talk about the pages you need on your website, how they fit into your marketing strategy, and what goes on each page.
Get a free month of Showit.
Find Kate: Web
Instagram
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
How You Pictured It - Why your website matters
Transcript
Welcome back to How you pictured it. I'm your host, Kate Hejde of Dear Kate Brand Strategy. Today we're kicking off a brand new series all about websites. Over the next four weeks, we're going to deep dive into the world of website design and strategy tailored specifically for US creative entrepreneurs. This series will show you what a strategic website can do for your small business and help you move beyond a basic online portfolio and booking portal
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