
Instagram Marketing for Creatives with Sunny Social Collective
08/15/23 • 49 min
In this episode, I'm doing a deep dive interview with Hannah Hoffman of Sunny Social Collective. We are talking all about Instagram and how to effectively market your small business with this platform.
We cover:
- How to get consistent
- When to post
- Optimizing your Instagram Bio
- What kinds of posts you should be creating: Carousel vs Static vs Reels vs Stories
- Where to get inspiration for content
- Making social media marketing simple and sustainable
Find Hannah and Sunny Social Collective on Instagram at https://www.instagram.com/sunnysocialcollective/
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
In this episode, I'm doing a deep dive interview with Hannah Hoffman of Sunny Social Collective. We are talking all about Instagram and how to effectively market your small business with this platform.
We cover:
- How to get consistent
- When to post
- Optimizing your Instagram Bio
- What kinds of posts you should be creating: Carousel vs Static vs Reels vs Stories
- Where to get inspiration for content
- Making social media marketing simple and sustainable
Find Hannah and Sunny Social Collective on Instagram at https://www.instagram.com/sunnysocialcollective/
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Previous Episode

Tools I'm loving right now
This week I'm sharing my newest favorite tools and softwares in my creative small business. I'm talking time management, AI, and SOP tools to get back hours and make your life as a creative entrepreneur easier. Here's what I'm loving lately:
1. Descript - A powerful software used for recording podcasts, audio, video, and screen sharing. It also transcribes the audio and creates a script. You can then edit directly from the transcript, eliminating the need to work from waveforms and timelines!
2. Otter.AI - Joins Zoom calls to create summaries, transcripts, and notes. Helps with keeping track of conversations without the need to write notes. Allows for easy referencing and searching through the transcript or summary. Can pull screenshots from the call for additional context.
3. Tango - A tool for creating standard operating procedures or tutorials for how to do something on the internet. It records each step users take on a web page, transcribes the process, and provides directions. Procedures can be shared via a link and include pictures of the steps taken. The transcription and directions can be edited and altered.
4. Reclaim.ai - A tool for time management and scheduling. It helps figure out where different tasks fit into a schedule, saves time, and allows for time-blocking. It automatically schedules and rearranges tasks as needed and locks in certain time periods to prevent others from scheduling during those times.
5. Cast Magic - A one-time purchase software that uses chat GPT AI technology to process long-form video or audio content. It can generate episode summaries , show notes, and help you share your content with things like instagram reel ideas or captions.
6. MissingLettr - A tool available through AppSumo that helps repurpose content by creating drip content for social media based on long-form blog posts. It breaks down the content into multiple social media posts, which can be customized and makes repurposing content so much easier! Get more traction out of the content you are already creating and drive traffic to your long form content.
Bonus: AppSumo - A platform for software developers to launch beta versions of their products or gain a large number of users at once by offering discounted or lifetime prices. This is a great place to find new softwares!
Anything that helps me save time AND do my job as a creative entrepreneur better is worth checking out! Let me know if you try any of these tools!
Check out more of my favorite tools and grab discounts for them at dearkatebrandstrategy.com/resources
*This post contains affiliate links which may earn a small commission at no additional cost to you.
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Next Episode

Seasons of Motherhood and Entrepreneurship with The Motherhood Mentor
In this episode I talk with guest expert, Rebecca Dollar, The Motherhood Mentor, about seasons of motherhood and entrepreneurship and how our businesses shift with our life. We talk about:
- Capacity
- Managing your energy and expectations
- How different seasons have different needs
-The comparison game
Find more from Becca at https://www.themotherhoodmentor.co/
Instagram: https://www.instagram.com/themotherhoodmentor/
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
How You Pictured It - Instagram Marketing for Creatives with Sunny Social Collective
Transcript
All right. I am here today with Hannah of Sunny Social Collective. She is an Instagram pro and I'm so excited to talk to her today. Hannah, do you want to go ahead and introduce yourself real quick?
HannahYeah, so like you said, I'm Hannah Hoffman from Sunny Social Collective. I have been a social media manager, or a version of social media management, um, since 2019. I have a degree in public relations, ha
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