BFC #003 - How to make branding work for Creatives with David Fernandez
Explicit content warning
10/09/18 • 42 min
Are you struggling with how to position your brand and don’t know which direction to go?
You might be asking, how important is branding for my creative business?
In this episode David Fernandez, of Evolv Design, shares his secrets on how branding is not solely for big brands and why you as a business should care about your brand. David also dives deep into the how you can use branding to build trust with your target market resulting in more clients.
Turn the volume up, listen and take notes on this episode!
What you will learn in this episode...
- The most common misconception about branding
- How important is it to know your target market
- Generic Vs Branded, how do you stand out amongst your peers
- Questions you need to ask yourself before doing a brand analysis
- Discover the branding strategies that cost next to nothing
- How to build credibility that will earn trust from your target market
Quotable Quotes
Branding is all about consistency
Someone who strategizes always is going to have a better success rate than one who just uses the latest tactics to get by
Connect with David
Website - http://evolvdesign.com.au/
Facebook - https://www.facebook.com/evolvdes
You might be asking, how important is branding for my creative business?
In this episode David Fernandez, of Evolv Design, shares his secrets on how branding is not solely for big brands and why you as a business should care about your brand. David also dives deep into the how you can use branding to build trust with your target market resulting in more clients.
Turn the volume up, listen and take notes on this episode!
What you will learn in this episode...
- The most common misconception about branding
- How important is it to know your target market
- Generic Vs Branded, how do you stand out amongst your peers
- Questions you need to ask yourself before doing a brand analysis
- Discover the branding strategies that cost next to nothing
- How to build credibility that will earn trust from your target market
Quotable Quotes
Branding is all about consistency
Someone who strategizes always is going to have a better success rate than one who just uses the latest tactics to get by
Connect with David
Website - http://evolvdesign.com.au/
Facebook - https://www.facebook.com/evolvdes
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
Are you struggling with how to position your brand and don’t know which direction to go?
You might be asking, how important is branding for my creative business?
In this episode David Fernandez, of Evolv Design, shares his secrets on how branding is not solely for big brands and why you as a business should care about your brand. David also dives deep into the how you can use branding to build trust with your target market resulting in more clients.
Turn the volume up, listen and take notes on this episode!
What you will learn in this episode...
- The most common misconception about branding
- How important is it to know your target market
- Generic Vs Branded, how do you stand out amongst your peers
- Questions you need to ask yourself before doing a brand analysis
- Discover the branding strategies that cost next to nothing
- How to build credibility that will earn trust from your target market
Quotable Quotes
Branding is all about consistency
Someone who strategizes always is going to have a better success rate than one who just uses the latest tactics to get by
Connect with David
Website - http://evolvdesign.com.au/
Facebook - https://www.facebook.com/evolvdes
You might be asking, how important is branding for my creative business?
In this episode David Fernandez, of Evolv Design, shares his secrets on how branding is not solely for big brands and why you as a business should care about your brand. David also dives deep into the how you can use branding to build trust with your target market resulting in more clients.
Turn the volume up, listen and take notes on this episode!
What you will learn in this episode...
- The most common misconception about branding
- How important is it to know your target market
- Generic Vs Branded, how do you stand out amongst your peers
- Questions you need to ask yourself before doing a brand analysis
- Discover the branding strategies that cost next to nothing
- How to build credibility that will earn trust from your target market
Quotable Quotes
Branding is all about consistency
Someone who strategizes always is going to have a better success rate than one who just uses the latest tactics to get by
Connect with David
Website - http://evolvdesign.com.au/
Facebook - https://www.facebook.com/evolvdes
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
Previous Episode
BFC #002 - The Long Term Mindset you Need to make it as a Filmmaker with Matt Jepsen
Many people endure taking more work than they can handle. How do you go about taking a full month vacation but still earn a decent amount of money?
Today, you will learn how to work within your capacity and escape working with resentment and burnout. Matt Jeppsen shares actionable steps that every filmmaker must know. He discusses the tricks on how to live a less stressful life, balance work and family, all while protecting yourself as a business owner for future projects.
What you will learn in this episode is...
- How Matt overcame the shift from adaptors to DSLR that transformed the market for film makers
- How to learn to protect yourself by crafting a contract that will serve you and the client as well
- How to initiate a long term client relationship, and how to keep it!
- Discovering ways to structure pre-production to finished product without compromising the cost
- How work comes from relationships not websites or business cards
- Why it is critical for a filmmaker to choose a niche
Quotable Quotes
If you're paid late or you're not paid, it's because you didn't structure the relationship properly from the start.
There is no room for anyone who does everything these days, you will end up being hungry.
You'll never do well long term without focusing on one thing.
Connect with Matt
Website - http://www.mattjeppsen.com/
Instagram - https://www.instagram.com/mjeppsen/
Twitter - https://twitter.com/mjeppsen
Today, you will learn how to work within your capacity and escape working with resentment and burnout. Matt Jeppsen shares actionable steps that every filmmaker must know. He discusses the tricks on how to live a less stressful life, balance work and family, all while protecting yourself as a business owner for future projects.
What you will learn in this episode is...
- How Matt overcame the shift from adaptors to DSLR that transformed the market for film makers
- How to learn to protect yourself by crafting a contract that will serve you and the client as well
- How to initiate a long term client relationship, and how to keep it!
- Discovering ways to structure pre-production to finished product without compromising the cost
- How work comes from relationships not websites or business cards
- Why it is critical for a filmmaker to choose a niche
Quotable Quotes
If you're paid late or you're not paid, it's because you didn't structure the relationship properly from the start.
There is no room for anyone who does everything these days, you will end up being hungry.
You'll never do well long term without focusing on one thing.
Connect with Matt
Website - http://www.mattjeppsen.com/
Instagram - https://www.instagram.com/mjeppsen/
Twitter - https://twitter.com/mjeppsen
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
Next Episode
BFC #004 - How a Former Truck Driver dove into an Underwater Imaging Business with Peter Lightowler
The inevitable challenges life will bring you are going to make or break you. Yet for Peter Lightowler, it has had a different impact. After a heavily laden palette dropped on his back resulting in a fractured spine, he realised that life is short. It made him focus on what he wants in life; that is underwater filming.
In this episode, Den and Pete will dive head-first into helping you to overcome your fears, give you more clarity on what you want and provide you with actionable steps that’ll lead you to achieving your goal. Listen in now and enjoy!
What you will learn in this episode is...
- The secret technique Peter uses to partner up with large companies to supply underwater cinematography and digital media creation
- The biggest challenge that led him to follow his passion
- How Peter went from driving a truck to shooting commercials
- The simple, yet complex process of getting a perfect underwater shot
- The real motivation behind turning a passion into a profitable business
Quotable Quotes
Continue to try, never rest on your laurels, and think this is good enough
One of the key lessons in life is surrounding yourself with the right people
Connect with Peter
Website - http://duai.com.au/
Facebook - https://www.facebook.com/downunderaquaticimaging/
YouTube - https://www.youtube.com/channel/UCTOAERoHtG_gKxUcqEKBTtw
Vimeo - https://vimeo.com/duai
In this episode, Den and Pete will dive head-first into helping you to overcome your fears, give you more clarity on what you want and provide you with actionable steps that’ll lead you to achieving your goal. Listen in now and enjoy!
What you will learn in this episode is...
- The secret technique Peter uses to partner up with large companies to supply underwater cinematography and digital media creation
- The biggest challenge that led him to follow his passion
- How Peter went from driving a truck to shooting commercials
- The simple, yet complex process of getting a perfect underwater shot
- The real motivation behind turning a passion into a profitable business
Quotable Quotes
Continue to try, never rest on your laurels, and think this is good enough
One of the key lessons in life is surrounding yourself with the right people
Connect with Peter
Website - http://duai.com.au/
Facebook - https://www.facebook.com/downunderaquaticimaging/
YouTube - https://www.youtube.com/channel/UCTOAERoHtG_gKxUcqEKBTtw
Vimeo - https://vimeo.com/duai
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
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