My content operations playbook (How to create 800 blog posts per month) (Gordana Sretenovic, Co-Founder at Workello)

01/25/23 • 72 min

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Bonus: Find the full content operations guide here.

This week I’ve got a very special guest Gordana Stretenovic from Workello.

Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month.

At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors.

To get an operation like that producing high-quality content you need:

Hiring processes
Enablement docs
Templates to follow
And a tech stack to support you

In this episode, we learn the exact processes, documentation, and tools you need in place to build a quality content operation that supports both writers and your clients.

Deep dive content operations: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Bonus: Find the full content operations guide here.

This week I’ve got a very special guest Gordana Stretenovic from Workello.

Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month.

At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors.

To get an operation like that producing high-quality content you need:

Hiring processes
Enablement docs
Templates to follow
And a tech stack to support you

In this episode, we learn the exact processes, documentation, and tools you need in place to build a quality content operation that supports both writers and your clients.

Deep dive content operations: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

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