How the Fxck SEO Podcast

Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results.

In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building an SEO-driven content strategy.

Topics covered: Why prioritize topical authority? Two tried & tested methods for measuring authority. And a step-by-step for building authority.

Key links:

1. Reduce time and improve rankings: Get the ultimate SEO brief template

2. Sponsor: uSerp: ⁠⁠⁠⁠userp.io⁠⁠⁠⁠ for a great backlink-building agency

3. Read this in article format

4. View sh*t loads of topical authority case studies in our SEO case study library

Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year.

And the best thing? Revenue results. It's driving *actual* revenue results.

Hotjar's SEO strategy is mission-critical to its customer acquisition strategy. And as a channel, the costs are proving to be significantly lower.

On the podcast this week, I've got Hotjar's SEO content mastermind, Sean Potter, to discuss how one of the most authoritative websites in the world approaches SEO-led growth.

Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

This case study is about an underdog website.

A new company, launching into a competitive niche and winning some of those most difficult keywords.

Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on:

1. Thorough, well-crafted content
2. Superior UI/UX designs
3. Scalable link building
4. CRO techniques

These are the core tenants of the SEO revenue engine that has allowed Maze to fuel its growth via search.

Listen to this episode to find out:

1. The SEO engine companies like Hubspot, MoonPay, UserZoom, PiktoChart and Maze have under the hood, and how to build one yourself.

2. How to pioneer your category via search. Winning growth EVEN when no one is searching for what you do.

3. How to avoid wasting search visitors. Most traffic reads and leaves, not anymore with this 3-step process.

4. A simple yet powerful technique for backlink building that will put you AHEAD of your competitors. Maze did this to beat a powerful competitor.

Note: Got questions? Jake kindly offered How the F*ck listeners a free 15-minute chat to SaaS peeps who wants help implementing this. ⁠Book here.⁠

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Sponsors:

1. ⁠⁠⁠Grab my SEO brief template⁠⁠⁠ - Drive expertise, connection & ranking

2. Sponsor #1: uSerp: ⁠⁠⁠⁠⁠⁠⁠userp.io⁠⁠⁠⁠⁠⁠⁠ for a great backlink-building agency

3. Sponsor #2: Workello: https://workello.com/?fpr=howthefck for a platform that helps scale hiring writers

4. ⁠Read the full teardown here.

5. View sh*t loads of awesome case studies in our ⁠⁠⁠SEO case study library

Bonus: Find the full content operations guide here.

This week I’ve got a very special guest Gordana Stretenovic from Workello.

Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month.

At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors.

To get an operation like that producing high-quality content you need:

• Hiring processes
• Enablement docs
• Templates to follow
• And a tech stack to support you

In this episode, we learn the exact processes, documentation, and tools you need in place to build a quality content operation that supports both writers and your clients.

Deep dive content operations: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth.

We discuss:

• Scaling Springly's content to 100 articles per month
• Building content strategies & how to build clusters
• Setting standards for content quality
• Important processes for scaling
• Changing approaches to SEO now she's Head of Content at Djust (with a longer sales cycle)
• AI content—where she's using it

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Learn to produce content at scale in my eBook here.