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How the Fxck SEO Podcast

How the Fxck SEO Podcast

Ben Goodey

Dive into the world of fast-growth SEO case studies on the How the Fxck podcast. Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SEO right now.
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Top 10 How the Fxck SEO Podcast Episodes

Goodpods has curated a list of the 10 best How the Fxck SEO Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to How the Fxck SEO Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite How the Fxck SEO Podcast episode by adding your comments to the episode page.

Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results.

In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building an SEO-driven content strategy.

Topics covered: Why prioritize topical authority? Two tried & tested methods for measuring authority. And a step-by-step for building authority.

Key links:

1. Reduce time and improve rankings: Get the ultimate SEO brief template

2. Sponsor: uSerp: ⁠⁠⁠⁠userp.io⁠⁠⁠⁠ for a great backlink-building agency

3. Read this in article format

4. View sh*t loads of topical authority case studies in our SEO case study library

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Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year.

And the best thing? Revenue results. It's driving *actual* revenue results.

Hotjar's SEO strategy is mission-critical to its customer acquisition strategy. And as a channel, the costs are proving to be significantly lower.

On the podcast this week, I've got Hotjar's SEO content mastermind, Sean Potter, to discuss how one of the most authoritative websites in the world approaches SEO-led growth.

Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

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This case study is about an underdog website.

A new company, launching into a competitive niche and winning some of those most difficult keywords.

Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on:

  1. Thorough, well-crafted content
  2. Superior UI/UX designs
  3. Scalable link building
  4. CRO techniques

These are the core tenants of the SEO revenue engine that has allowed Maze to fuel its growth via search.

Listen to this episode to find out:

1. The SEO engine companies like Hubspot, MoonPay, UserZoom, PiktoChart and Maze have under the hood, and how to build one yourself.

2. How to pioneer your category via search. Winning growth EVEN when no one is searching for what you do.

3. How to avoid wasting search visitors. Most traffic reads and leaves, not anymore with this 3-step process.

4. A simple yet powerful technique for backlink building that will put you AHEAD of your competitors. Maze did this to beat a powerful competitor.

Note: Got questions? Jake kindly offered How the F*ck listeners a free 15-minute chat to SaaS peeps who wants help implementing this. ⁠Book here.⁠

——

Sponsors:

1. ⁠⁠⁠Grab my SEO brief template⁠⁠⁠ - Drive expertise, connection & ranking

2. Sponsor #1: uSerp: ⁠⁠⁠⁠⁠⁠⁠userp.io⁠⁠⁠⁠⁠⁠⁠ for a great backlink-building agency

3. Sponsor #2: Workello: https://workello.com/?fpr=howthefck for a platform that helps scale hiring writers

4. ⁠Read the full teardown here.

5. View sh*t loads of awesome case studies in our ⁠⁠⁠SEO case study library

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Bonus: Find the full content operations guide here.

This week I’ve got a very special guest Gordana Stretenovic from Workello.

Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month.

At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors.

To get an operation like that producing high-quality content you need:

  • Hiring processes
  • Enablement docs
  • Templates to follow
  • And a tech stack to support you

In this episode, we learn the exact processes, documentation, and tools you need in place to build a quality content operation that supports both writers and your clients.

Deep dive content operations: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

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This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth.

We discuss:

  • Scaling Springly's content to 100 articles per month
  • Building content strategies & how to build clusters
  • Setting standards for content quality
  • Important processes for scaling
  • Changing approaches to SEO now she's Head of Content at Djust (with a longer sales cycle)
  • AI content—where she's using it

Join the How the F*ck newsletter here.

Learn to produce content at scale in my eBook here.

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How the Fxck SEO Podcast - Ep. 32: How I grew AWW App (acquired by Miro) to 1.5m MAU
play

04/18/21 • 19 min

Subscribe to the weekly marketing newsletter at www.thefxck.com.

In this episode of the How the Fxck podcast, I chatted to Zvonimir Sabljić, founder of AWW App.

Zvonimir and his team built a powerfully engaging customer experience, which they leveraged to rank #1 in Google for some highly competitive keywords.‍

In this episode, you'll learn how they grew to 1.5 million monthly users, what marketing techniques they used, how they built a competitive advantage, and eventually sold to their biggest competitor, Miro.

What's in the episode:

00:00: Brief summary and intro to the podcast

01:00: Welcome

1:56: Discussion of SEO success on Google

1:43: How did SEO and Google help with the growth of AWW App

3:32: How customer experience helped with the success of AWW

4:26: Discussion of AWW’s customer experience principles

5:06: How simplicity can be used as a tool for success

5:55: Demonstration of how AWW works

10:23: How customer success and speed of engagement of AWW helped them have a low bounce rate

12:06: How does focusing on the user and prioritising their experience by giving them relative content help with ranking on Google

13:20: How many monthly active users is AWW attracting?

13:44: What are the main things you can rank on one page for?

15:00: How did Miro and AWW join forces?

15:30: At what point in AWW’s journey did they start to convert customers to paid?

17:40: How did AWW attract paid users?

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Subscribe to the newsletter at www.thefxck.com.

In this week's podcast, we talked to the founder of Planable, Xenia Muntean.

Planable is a social media collaboration and management used by marketers to plan, collaborate, approve and schedule their social media posts.

Planable boasts clients like Social Chain and the United Nations. So, in this episode, we deep dive into the content strategy used to win those customers.

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Jake Stainer joined Typeform in June 2015 as employee #29.

In his first couple of weeks, they celebrated hitting £1M in annual revenue from 5,000 customers.

By the time he left just 3.5 years later?

Typeform had:

  • 10x the employees
  • Grown to $13M in ARR
  • Grown their SEO channel to $3M in yearly lifetime value revenue

In this week's SEO case study, we hear how a growth marketer scales SEO.

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Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

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In this episode, Maeva shares with me how she and her fast-growing team quadrupled the revenue of property automation software company, Operto in just 12 months.

You'll learn the fundamentals of Maeva's Foundation-Growth-Scale SEO framework which you can take away, copy and apply at your startup.

Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

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Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.

In this episode, we learn:

  • How Cazoo built a customer-centric organic strategy for the long-term
  • Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks
  • The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO

This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years.

--

Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

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FAQ

How many episodes does How the Fxck SEO Podcast have?

How the Fxck SEO Podcast currently has 77 episodes available.

What topics does How the Fxck SEO Podcast cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on How the Fxck SEO Podcast?

The episode title 'How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)' is the most popular.

What is the average episode length on How the Fxck SEO Podcast?

The average episode length on How the Fxck SEO Podcast is 37 minutes.

How often are episodes of How the Fxck SEO Podcast released?

Episodes of How the Fxck SEO Podcast are typically released every 7 days, 10 hours.

When was the first episode of How the Fxck SEO Podcast?

The first episode of How the Fxck SEO Podcast was released on Apr 21, 2020.

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