Hotjar's Traffic Explosion: 47% Increase in 2 Years (Sean Potter, Senior SEO & Content Strategist at Hotjar) [SEO Case Study]

01/11/23 • 36 min

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Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year.

And the best thing? Revenue results. It's driving *actual* revenue results.

Hotjar's SEO strategy is mission-critical to its customer acquisition strategy. And as a channel, the costs are proving to be significantly lower.

On the podcast this week, I've got Hotjar's SEO content mastermind, Sean Potter, to discuss how one of the most authoritative websites in the world approaches SEO-led growth.

Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year.

And the best thing? Revenue results. It's driving *actual* revenue results.

Hotjar's SEO strategy is mission-critical to its customer acquisition strategy. And as a channel, the costs are proving to be significantly lower.

On the podcast this week, I've got Hotjar's SEO content mastermind, Sean Potter, to discuss how one of the most authoritative websites in the world approaches SEO-led growth.

Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Previous Episode

How Retro Dodo grew 1M clicks and $50K monthly revenue in 3 years (Brandon Saltalamacchia, Founder at RetroDodo) [SEO Case Study]

My guest this week built the most successful Retro Gaming website around today.

In this episode, we hear how Brandon's multimedia approach to content creation helped him build a brand with ~100k social followers, 270k YouTube subscribers, and 1 million monthly clicks.

It's extraordinary to think that Brandon's background is in video production. He's not an SEO by trade, he only just realized that he's been naturally building content clusters all along.

Instead of overfocusing on the algorithms, he's built a brand his readers love.

Don't like taking notes? Find the strategy written up at thefxck.com every week for £17 per month. You'll also get instant access to 30 SEO case study teardowns and more member-only content.

Next Episode

How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel (Jake Stainer, Co-Founder at Skale, Ex-Typeform Head of Growth)

Jake Stainer joined Typeform in June 2015 as employee #29.

In his first couple of weeks, they celebrated hitting £1M in annual revenue from 5,000 customers.

By the time he left just 3.5 years later?

Typeform had:

10x the employees
Grown to $13M in ARR
Grown their SEO channel to $3M in yearly lifetime value revenue

In this week's SEO case study, we hear how a growth marketer scales SEO.

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Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.