How Maze.co Built an SEO Revenue Engine to 900 Monthly Organic Sign-Ups (Jake Stainer, Co-Founder at Skale.so)

05/16/23 • 43 min

1 Listener

How the Fxck SEO Podcast

This case study is about an underdog website.

A new company, launching into a competitive niche and winning some of those most difficult keywords.

Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on:

Thorough, well-crafted content
Superior UI/UX designs
Scalable link building
CRO techniques

These are the core tenants of the SEO revenue engine that has allowed Maze to fuel its growth via search.

Listen to this episode to find out:

1. The SEO engine companies like Hubspot, MoonPay, UserZoom, PiktoChart and Maze have under the hood, and how to build one yourself.

2. How to pioneer your category via search. Winning growth EVEN when no one is searching for what you do.

3. How to avoid wasting search visitors. Most traffic reads and leaves, not anymore with this 3-step process.

4. A simple yet powerful technique for backlink building that will put you AHEAD of your competitors. Maze did this to beat a powerful competitor.

Note: Got questions? Jake kindly offered How the F*ck listeners a free 15-minute chat to SaaS peeps who wants help implementing this. ⁠Book here.⁠

——

Sponsors:

1. ⁠⁠⁠Grab my SEO brief template⁠⁠⁠ - Drive expertise, connection & ranking

2. Sponsor #1: uSerp: ⁠⁠⁠⁠⁠⁠⁠userp.io⁠⁠⁠⁠⁠⁠⁠ for a great backlink-building agency

3. Sponsor #2: Workello: https://workello.com/?fpr=howthefck for a platform that helps scale hiring writers

4. ⁠Read the full teardown here.

5. View sh*t loads of awesome case studies in our ⁠⁠⁠SEO case study library

This case study is about an underdog website.

A new company, launching into a competitive niche and winning some of those most difficult keywords.

Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on:

Thorough, well-crafted content
Superior UI/UX designs
Scalable link building
CRO techniques

These are the core tenants of the SEO revenue engine that has allowed Maze to fuel its growth via search.

Listen to this episode to find out:

1. The SEO engine companies like Hubspot, MoonPay, UserZoom, PiktoChart and Maze have under the hood, and how to build one yourself.

2. How to pioneer your category via search. Winning growth EVEN when no one is searching for what you do.

3. How to avoid wasting search visitors. Most traffic reads and leaves, not anymore with this 3-step process.

4. A simple yet powerful technique for backlink building that will put you AHEAD of your competitors. Maze did this to beat a powerful competitor.

Note: Got questions? Jake kindly offered How the F*ck listeners a free 15-minute chat to SaaS peeps who wants help implementing this. ⁠Book here.⁠

——

Sponsors:

1. ⁠⁠⁠Grab my SEO brief template⁠⁠⁠ - Drive expertise, connection & ranking

2. Sponsor #1: uSerp: ⁠⁠⁠⁠⁠⁠⁠userp.io⁠⁠⁠⁠⁠⁠⁠ for a great backlink-building agency

3. Sponsor #2: Workello: https://workello.com/?fpr=howthefck for a platform that helps scale hiring writers

4. ⁠Read the full teardown here.

5. View sh*t loads of awesome case studies in our ⁠⁠⁠SEO case study library

Previous Episode

How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)

Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results.

In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building an SEO-driven content strategy.

Topics covered: Why prioritize topical authority? Two tried & tested methods for measuring authority. And a step-by-step for building authority.

Key links:

1. Reduce time and improve rankings: Get the ultimate SEO brief template

2. Sponsor: uSerp: ⁠⁠⁠⁠userp.io⁠⁠⁠⁠ for a great backlink-building agency

3. Read this in article format

4. View sh*t loads of topical authority case studies in our SEO case study library

Next Episode

How to Find and Target High Converting Keywords in Your Niche (With Jacob Clarke, Organic Growth @ NerdWallet)

We're joined again this week by Jacob from NerdWallet, this week to discuss a VERY important topic: high-converting keywords.

We discuss:

What types of keyword drive conversions? (It's not just bottom-of-funnel!)
How to find high-converting keywords in your niche (Full article contains modifiers to use in your research)
Why it's important to craft a targeted, compelling offer
How to build a web page that converts

Key links:

1. Sponsor #1: uSerp: ⁠⁠⁠⁠⁠⁠⁠⁠userp.io⁠⁠⁠⁠⁠⁠⁠⁠ for a great backlink-building agency

2. ⁠Grab my SEO brief template⁠⁠⁠⁠⁠⁠ - Drive expertise, connection & ranking

3. ⁠Read the ⁠full teardown here.⁠

4. View sh*t loads of awesome case studies in our ⁠⁠⁠⁠⁠SEO case study library⁠⁠