The science of conversational copywriting with Nick Usborne

12/06/18 • 47 min

Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.

In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.

Tune in to learn:

What conversational copywriting is
The super easy way to know if you've written it or missed the mark
How our brain responds to different sales messages
Uncovering the language of our readers
How to persuade clients that it's the right tone for their brand

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Greg from Portland for a 5-star review.

About Nick

Who is Nick Usborne?

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”.

Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.”

Connect with Nick

Useful Links:

Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.

In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.

Tune in to learn:

What conversational copywriting is
The super easy way to know if you've written it or missed the mark
How our brain responds to different sales messages
Uncovering the language of our readers
How to persuade clients that it's the right tone for their brand

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Greg from Portland for a 5-star review.

About Nick

Who is Nick Usborne?

Connect with Nick

Useful Links:

Previous Episode

Why are some copywriters so expensive

In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service.

We shared some helpful tips but we’re going in deeper today. Namely, how do you offer a service that you can confidently charge more for?

Why are some copywriters so expensive and how can you be one?

Tune in to learn:

The five attributes of a high- value copywriter
Our five top tips for delivering on a premium price

Question for you:

How confident are you to charge more? Can you add more value?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Angela Rogers for a fantastic review of the show.

Useful Links:

Next Episode

Surviving Christmas + Q&A

It’s nearly Christmas and that statement either makes you CHEER or BOO.

Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up... We can enjoy some much needed time off ourselves... Or we can use the time to work on our business.

In this special Christmas episode of the Hot Copy, we’re digging into how we survive Christmas AND answering some questions from you.

Tune in to learn:

What Kate and Belinda are doing for Christmas
How to beat the client famine of Christmas time
Some super tips to jump-start your January!
How to handle requests for social media copy
Why social posts and email campaigns need the same level of skill
Should you be creating social graphics for clients?
How to make social posting a profitable service
The secret to writing copy that sounds like a client
How to work with a client who won’t give you a good brief
Exactly how many revisions you should work through before sacking a client
The delicate balance between offering value-adds like keyword research and creating a profitable business
How to spot needy clients.

Question for you

What are you up to this Christmas? Work, rest or play?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Claire Gamble | Unhooked Comms from UK for a fantastic review of the show.