Hot Copy
Kate Toon & Belinda Weaver
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Top 10 Hot Copy Episodes
Goodpods has curated a list of the 10 best Hot Copy episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Hot Copy for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Hot Copy episode by adding your comments to the episode page.
Copywriting and COVID19
Hot Copy
04/22/20 • 49 min
Did you notice we missed an episode?
You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course.
The truth is, we’ve been a bit scrambled too. Belinda is surviving on wine and 80s music.
Lockdown with memberships, communities, courses, launches AND managing the kid’s online learning.
It’s a bit bloody much.
We wanted to talk about that and what we’re doing to stay sane. We also got some questions about writing copy during this time.
We don’t know how useful this will be but we’re talking about it anyway.
Tune in to learn:
We’re revealing our lives right now including:
- How different lockdown is to school holidays
- How we’re managing our workload, relationships, homeschooling and screen time.
- Where our heads are at and how we’re managing our mindset
- Our coping strategies as time goes on
- Avoiding overdone content topics
- Whether you should be giving stuff away for free right now
- Guilty COVID pleasures
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify or Stitcher. Thanks!
Oh and big hugs to Mejsh87 from Australia from Austraila for this lovely review.
“Am loving the podcast episodes and can’t wait to get through them all and implement the learnings! Just finished #62 and as always it was super practical and interesting with a touch of humour and lightheartedness. Thanks ladies and keep up the great work - it’s appreciated!!”
02/07/19 • 44 min
Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the salesy slime? How can we tailor our copy to make our users feel comfortable?
Today, Cath Fowler joins me to uncover how you can use psychology based copy to persuade and sell. We’ll delve into using clever copywriting to break down trust barriers and create a message your clients will remember.
Tune in to learn:
- Why you should consider psychology when writing copy
- Using active voice and repetition to make your message memorable
- Why metaphors and similes work so well
- Using concrete claims to build trust
- The best way to convey percentages and time
- Getting bullet points right
- How to overcome objections
- The power of because
- How to create curiosity
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to smilinsamiam from Australia for the lovely testimonial.
About CathCath Fowler is an SEO consultant and copywriter who helps businesses get found and look good online.
Using SEO smarts and compelling copy she will establish your brand as the leader in your local area or industry. She loves working with financial services clients and regional businesses of all kinds - to help the little guys compete on the big stage.
Don't make her pick which type of client she prefers out of those two. That would be like make her pick between her two cheeky daughters and she just won't do it.
Connect with Cath12/06/18 • 47 min
Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.
In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.
Tune in to learn:
- What conversational copywriting is
- The super easy way to know if you've written it or missed the mark
- How our brain responds to different sales messages
- Uncovering the language of our readers
- How to persuade clients that it's the right tone for their brand
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Greg from Portland for a 5-star review.
About NickWho is Nick Usborne?
Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”.
Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.”
Connect with Nick Useful Links:08/13/20 • 28 min
Figuring out what makes you unique is a tough but essential part of marketing your copywriting services.
What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of experience be your USP?
The answer is yes and we’re excited to talk to a copywriter who celebrates not only her age and experience but her knack for reinvention... and how that’s shaped her copywriting business.
Tune in to learn:
- Life and writing experience – when you’ve seen it, done it, made it work (even when ‘it didn’t’)
- The process of reinvention and how to know if you need one
- The new dimension of imposter syndrome (aka ‘how can I possibly still be here doing this at my age?!’)
- Wrinkles and grey hair in the era of Facebook live
- Advice for grey-haired word nerds contemplating freelance copywriting The joy of nailing your brand
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify, or Stitcher. Thanks!
Oh and big hugs to kazzaround from Australia for this lovely testimonial.
An old dog learning new tricks and really enjoying this podcast. Presented so well by Kate who is engaging, entertaining and informing on all things on copywriting. This is the best podcast in a while and I can’t get enough.
About MaryMary Cameron is an SEO Copywriter, Kiwi with Scots roots, now living ‘la vie bretonne’ in regional France.
A writer of clear, convincing words for exacting humans for over 40 years.
Distance runner turned endurance cyclist. Saltwater enthusiast. Bossed by a ginger cat. Wife to darling husband and mother to a lovely lad. Grumpy loser of board games.
Useful links07/16/20 • 27 min
SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well you know big brands like Stripe, ConvertKit, Slack - well yes they need copy.
And a particular type of copy.
When we write for SaaS companies we’re writing easy to understand words for potentially highly technical products. We need to write copy that shows that this software, that you've never heard of, is absolutely essential for your life.
We’re digging deep into the world of SaaS today.
Tune in to learn:
- How Kat got started in copywriting
- When and why she decided to niche into SaaS copywriting
- What kind of copy SaaS clients regularly ask for
- How Kat found her first SaaS copywriting client
- How Kat stays up to date with SaaS trends
- Whether Kat’s clients tend to be one-off or ongoing work
- Kat’s SaaS copywriting process
- Key SaaS copywriting techniques
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
Oh and thanks to F N AWESOME Game for this great review of the show.
“I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode!
My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)!
They say this podcast is for copywriters, but in my humble opinion, it’s also for entrepreneurs, marketers, and salespeople too because each episode is packed full of gems of information.
Thanks, ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!”
About KatKat Ambrose is obsessed with stringing words together, especially for SaaS companies.
She’s written for companies like Stripe, Keeping, and GoLinks, just to name a few. After a few years of cutting her teeth in the agency world, she left to pursue her writing career and hasn’t looked back since.
When she's not writing or keeping up with trends in the SaaS space, she's out for a run, paging through a thriller, or trying to pet the nearest dog.
Fun fact: Kat and her middle brother are 364 days apart!
Connect with Kat04/18/19 • 45 min
Are you struggling to run your copywriting business around your family? Do you worry about too much screen time... or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park? It’s easy to trowel guilt on ourselves when we see copywriters running 6 or 7 figure businesses. Or landing 5 figure projects. What are we doing with our lives? Are we ruining our children trying to grow our copywriting businesses? Are we just THE WORST? We’re going to stop you right there. We are copywriters. We are parents. We are business owners. This episode shares our thoughts on making it all work. Stay tuned to feel a lot more awesome about your life as a copywriter. Shout out to Alicia Littel for inspiring this episode!
Tune in to learn:
● How we lived and worked before children ● A rundown of our work days ● Where we beat ourselves up when it comes to parenting and business-ing ● Belinda’s experience with 5am starts ● Kate’s super tip on how you view the time you have with your kids ● Belinda’s controversial take on having it all ● Our tips on kicking guilt to the curb
Share the pod love
If you like what you’re hearing on Hot Copy, support the show by leaving us a rating and review on iTunes or Stitcher. We’ll read your name and review out on the show and send you lots of virtual love. Huge props to Andrew Bracey for listening and leaving a super review.
Question for you
What’s your big AHA moment from this pod? Do you feel the feels we talked about? Let us know on our Facebook page or on Twitter.
Useful links
● Hot Copy: Time-saving tips with Kate Christie ● The third space theory ● Hot Copy: Subcontracting guide ● Seth Godin: Business/busyness
04/04/19 • 14 min
We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not facts spoil the glamour.
It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging out together – you would be surprised how many years it’s been since we hung out in real life – we also took the chance to pick the brains of the speakers.
We asked as many speakers as we could grab in the breaks, “What is ONE THING you wish you’d know when you started your copywriting career.”
We didn’t tell anyone what the other tips were and every single person delivered something unique. And they are some stellar tips too.
This is your chance to grab a shortcut to the mindset and process tips these copywriters have gleaned over years and years of working the job.
Cool, huh?
Tune in to hear from:
- Kevin James (Copy Chief)
- Kira Hug (The Copywriter Club)
- Joanna Weibe (Copy Hackers)
- Justin Blackman (Pretty Fly Copy)
- Michal Eisikowitz (Michal Eisikowitz Copywriting)
- Bond Halbert (Bond Halbert Publishing)
- Chantelle Zak (Chanti Zak)
- Liana Patch (Punchline Conversion Copywriting)
- Parris Lampropoulos
- Prerna Malik (Content Bistro)
- Abbey Woodcock (On Life and Writing)
- Tarzan Kay Kalryzian (Tarzan Kay)
Thank you to all our guests for coming up with BRILLIANT answers on the spot.
Question for youWhat is your favourite tip from this episode?
Let us know on our Facebook page or on Twitter.
Share the pod loveIf you like what you’re hearing on Hot Copy, support the show by leaving us a rating and review on iTunes or Stitcher. We’ll read your name and review out on the show and send you lots of virtual love.
Huge props to Pixelhappystudio for her super review.
Find out more about each speaker- Kevin James: Copy Chief
- Kira Hug: The Copywriter Club
- Joanna Weibe: Copy Hackers
- Justin Blackman: Pretty Fly Copy
- Michal Eisikowitz: Michal Eisikowitz Copywriting
- Bond Halbert: Bond Halbert Publishing
- Chantelle Zak: Chanti Zak
- Liana Patch: Punchline Conversion Copywriting
- Prerna Malik: Content Bistro
- Abbey Woodcock: On Life and Writing
- Tarzan Kay Kalryzian: Tarzan Kay
01/03/19 • 47 min
Imagine peeking into the office of other copywriters... copywriters doing their thing day in, day out. And making a success of it.
Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns into inspiration.
Today I’m talking to Chris Cooper. Copywriter and content strategist in Denver.
Tune in to learn:
- How Chris made the leap from teaching to writing
- The mindset time Chris uses to set the tone of his day
- How Chris has attracted his dream clients
- Why Chris doesn’t call himself a freelancer
- How ditching his niche boosted his work satisfaction
- The hardest part of being a copywriter
- Why you shouldn’t believe everything you read online
Do you have any mindset tips you can share? How do you get your head straight each day?
Share your story on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod love!If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Heather Woods from New Zealand for a fantastic review of the show.
About ChrisChris Cooper owns Real Good Writing in Denver, CO where he helps SaaS and B2B tech companies improve conversion rates.
Connect with Chris Useful Links:09/13/18 • 25 min
Now we’re all copywriters here, right?
So we should be able to write, right? But the truth is, even after years of slaving at the typewriter, we all could still learn a thing or two. If you’re feeling lost with your writing... Or your ransom notes are going unanswered... Or people are ignoring your emails... In this episode, you’re going to get some tips on how to write better. How to write real words for real people. Let’s get stuck in.
Tune in to learn:
- How to get to know your audience
- Understand the purpose of what you’re writing
- Stop using big words to try and look smart
- How to stop hating on jargon
- Why should you stop hesitating
- How to think about where your words are read
- Why you shouldn’t overthink punctuation
- How to manage your time so editing and proofing are part of your process
- Why it’s important to be part of the world
- Why you should just write some crap
What’s your number one write better tip?
Share your story on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod love!If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to middleagedmamainoz from Australia for a fantastic review of the show.
About AmandaAmanda Van Elderen is a copywriter and author of Write Better: How To Cut The Crap And Say What You Mean. She bellyflopped into freelancing in 2016 when she chucked in a cushy job and founded WorkWords. She now writes for some of Australia’s biggest brands (and loads of the smallest). She’s on a mission to help everyday people write better, and to help big brands cut the crap and say what they mean.
Find Amanda05/21/20 • 42 min
Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques.
The point? To create a better experienced for real-life people.
On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek.
She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Thank goodness!
Tune in to learn:
- Anita’s journey to where she is today
- How she grew Wordfetti and the challenges that she faced
- Human-centred copywriting and content
- Creative vs strategic copywriting
- Diverse income streams and not scaling by humans
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
Oh and big hugs to ANITA ASHLOCK for her lovely testimonial.
"This podcast has truly changed my career. There's zero fluff, 100% personality, and actionable advice. I've learned more from Hot Copy than anything else––grad school, previous jobs, online courses, etc. The hosts always talk about defining how you add value in your business and that's exactly what they do here. Added bonus? Now, this American knows what "whinge" means."
About AnitaAnita Siek is an ex-lawyer with a background in psychology who did a 360 in her career by becoming a brand strategist and copywriter. She's the founder and director of Wordfetti, a human-centered brand strategy and copywriting studio specialising in helping brands stand out through the power of psychology and words.
She is also the host of Brandfetti the podcast, a no-fluff weekly podcast dedicated to sharing bite-sized content marketing, verbal branding, and value-bombs on the science of words, as well as stories of brands who are creating a dent in their industry through the power of words. Some of Wordfetti's clients include Australia's largest insurer brand IAG, Lack of Color, Luna Bronze, Libby Trickett, and Mia Freedman.
Connect with Anita Useful linksShow more best episodes
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FAQ
How many episodes does Hot Copy have?
Hot Copy currently has 125 episodes available.
What topics does Hot Copy cover?
The podcast is about Marketing, Entrepreneurship, Podcasts, Business and Copywriter.
What is the most popular episode on Hot Copy?
The episode title 'Regional Copywriting: Marketing to a Rural Audience with Sarah Walkerden' is the most popular.
What is the average episode length on Hot Copy?
The average episode length on Hot Copy is 37 minutes.
How often are episodes of Hot Copy released?
Episodes of Hot Copy are typically released every 14 days.
When was the first episode of Hot Copy?
The first episode of Hot Copy was released on Jul 1, 2015.
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