377: Dr. Jarod Carter, DPT: Tips For Growing Cash Based PT Practice
08/30/18 • 30 min
On this episode of the Healthy Wealthy and Smart Podcast, I welcome Jarod Carter on the show to discuss strategies for patient acquisition. Jarod Carter PT, DPT, MTC opened Carter Physiotherapy in Spring 2010, a 100% cash-based clinic where he provides an hour of one-on-one care in every treatment session. Via creative marketing and his reputation for producing fast results, his patient schedule was full within 6 months of opening his cash-based practice. In the fall of 2011, he released his first book My Cash-Based Practice and has been blogging, podcasting, and speaking on all aspects of the out-of-network practice model ever since.
In this episode, we discuss:
-Jarod’s top strategies for acquiring new patients and clients
-How to gain different referral sources in your area
-Why investing in video content has helped boost Jarod’s practice
-Investing time on the initial phone consultation for lead conversion
-And so much more!
“I don’t really promote the idea of physician marketing.”
“Video can be really, really powerful.”
“Giving them more than one option to connect with you and request information or start a conversation is huge.”
“Start developing your personal brand early on.”
“Start retirement investing right away.”
For more information on Jarod:
Jarod Carter PT, DPT, MTC opened Carter Physiotherapy in Spring 2010, a 100% cash-based clinic where he provides an hour of one-on-one care in every treatment session. Via creative marketing and his reputation for producing fast results, his patient schedule was full within 6 months of opening his cash-based practice. In the fall of 2011, he released his first book My Cash-Based Practice and has been blogging, podcasting, and speaking on all aspects of the out-of-network practice model ever since. After over 5 years of researching the subject and consulting with many legal and compliance experts along the way, he released his newest book: Medicare and Cash-Pay Physical Therapy
Jarod enjoys surfing, swimming, travel, and time with family. He married the girl of his dreams in April of 2015 and they welcomed twins into their life in January of 2018. They currently reside in Austin, TX with their golden retriever, Stella.
Resources discussed on this show:
The Cash-Based Practice Podcast
Cash-Based Practice Podcast iTunes
Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!
Have a great week and stay Healthy Wealthy and Smart!
Xo Karen
On this episode of the Healthy Wealthy and Smart Podcast, I welcome Jarod Carter on the show to discuss strategies for patient acquisition. Jarod Carter PT, DPT, MTC opened Carter Physiotherapy in Spring 2010, a 100% cash-based clinic where he provides an hour of one-on-one care in every treatment session. Via creative marketing and his reputation for producing fast results, his patient schedule was full within 6 months of opening his cash-based practice. In the fall of 2011, he released his first book My Cash-Based Practice and has been blogging, podcasting, and speaking on all aspects of the out-of-network practice model ever since.
In this episode, we discuss:
-Jarod’s top strategies for acquiring new patients and clients
-How to gain different referral sources in your area
-Why investing in video content has helped boost Jarod’s practice
-Investing time on the initial phone consultation for lead conversion
-And so much more!
“I don’t really promote the idea of physician marketing.”
“Video can be really, really powerful.”
“Giving them more than one option to connect with you and request information or start a conversation is huge.”
“Start developing your personal brand early on.”
“Start retirement investing right away.”
For more information on Jarod:
Jarod Carter PT, DPT, MTC opened Carter Physiotherapy in Spring 2010, a 100% cash-based clinic where he provides an hour of one-on-one care in every treatment session. Via creative marketing and his reputation for producing fast results, his patient schedule was full within 6 months of opening his cash-based practice. In the fall of 2011, he released his first book My Cash-Based Practice and has been blogging, podcasting, and speaking on all aspects of the out-of-network practice model ever since. After over 5 years of researching the subject and consulting with many legal and compliance experts along the way, he released his newest book: Medicare and Cash-Pay Physical Therapy
Jarod enjoys surfing, swimming, travel, and time with family. He married the girl of his dreams in April of 2015 and they welcomed twins into their life in January of 2018. They currently reside in Austin, TX with their golden retriever, Stella.
Resources discussed on this show:
The Cash-Based Practice Podcast
Cash-Based Practice Podcast iTunes
Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!
Have a great week and stay Healthy Wealthy and Smart!
Xo Karen
Previous Episode
376: Tricia Brouk: Secrets of a Fearless Speaker
On this episode of the Healthy Wealthy and Smart Podcast, I welcome Tricia Brouk back on to the show to share tools to be a fearless speaker. Tricia Brouk’s passion for storytelling has shaped her work in film, television, and theater for over twenty-five years. Tricia is committed to producing and directing stories that entertain, uplift, and foster an exchange of ideas. As the Executive Producer of TEDxLincolnSquare, she curates the top speakers in the country, and her production company, The Big Talk Productions, shoots documentary shorts on the thought leaders making an impact on our world.
In this episode, we discuss:
-The importance of getting clear on your driving reason to take the stage
-The tools that can help you become a fearless speaker
-Differentiating between the speaker’s objectives and their action
-How to communicate your expertise as a conversation with your audience
-And so much more!
“We as an audience want to trust our speakers.”
“If you’re worried about being scared, you’re not focused on the audience and delivering the content.”
“It’s very important to rehearse under mild stress and then continuously increase that stress.”
“We all have a bag of tricks.”
“Never apologize from the stage.”
“The first step is to put yourself out there.”
“We forget that ‘no’ is an opportunity for a new door to open.”
“You have to put yourself out there in order to give your idea and your story the possibility to be heard by anyone.”
“We need to flex the muscle over and over again in order to release the feeling of self-consciousness.”
For more information on Tricia:
Tricia Brouk is an award winning director. She is also writes and choreographs for theater, film and television. In addition to her work in the entertainment industry, she applies her expertise to the art of public speaking. She’s the executive producer of TEDxLincolnSquare and has choreographed Black Box on ABC, The Affair on Showtime, Rescue Me on Fox, and John Turturro’s Romance and Cigarettes, where she was awarded a Golden Thumb Award from Roger Ebert. And the series she directed, Sublets, won Best Comedy at the Vancouver Web-Festival. She’s written two musicals, a play, a sitcom pilot, and a feature film. The documentary short she directed and produced This Dinner is Full was official selection at The New York Women in Film and Television Short Festival, as well as the New York City Independent Film Festival. She also hosts the Speaker Salon in NYC and The Big Talk a podcast on iTunes.
Resources discussed on this show:
The Big Talk with Tricia Brouk
Email: [email protected]
Text ‘Tricia’ to 44222 to receive the “7 Step Formula to Fearless Speaking”
Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!
Have a great week and stay Healthy Wealthy and Smart!
Xo Karen
Next Episode
378: Mick Hughes & Randall Cooper: Melbourne ACL Rehabilitation Guide 2.0
On this episode of the Healthy Wealthy and Smart Podcast, I welcome Mick Hughes and Randall Cooper on the show to discuss the Melbourne ACL Rehabilitation Guide 2.0. Mick is an experienced Physiotherapist & Exercise Physiologist who consults at The Melbourne Sports Medicine Centre. Mick has expertise in ACL injury management and ACL injury prevention and has previously worked for elite sporting teams such as the Collingwood Magpies Netball team, Newcastle Jets U20s Soccer team and NQ Cowboys U20s Rugby League team. Randall is an experienced Sports Physiotherapist, Founder and CEO of Premax, Adjunct Lecturer at the La Trobe University Sport and Exercise Medicine Research Centre, and Fellow of the Australian College of Physiotherapists.
In this episode, we discuss:
-The six phases of the ACL Rehabilitation Guide
-Why pre-habilitation objective measures are better comparisons to reconstruction outcomes
-How to assess return to sport after ACL surgery
-The importance of mental readiness for return to play
-Strength and conditioning for injury prevention throughout the athlete’s career
-And so much more!
“Every ACL rehabilitation protocol needs to be individualized and clinicians need to take a clinical reasoning approach. It’s athlete specific. It’s sports specific.”
“If you can combine a good story that resonates with the athlete or patient with the statistics and research that’s out there, you can usually paint a powerful message.”
“We shouldn’t be doing protocols.”
“Every ACL reconstruction patient shouldn’t be painted with the same brush.”
“An injury prevention program is really important.”
“Time is a poor indicator for future success.”
“The whole rehab process needs to be criteria driven.”
For more information on Randall:
Randall is an experienced Sports Physiotherapist, Founder and CEO of Premax, Adjunct Lecturer at the La Trobe University Sport and Exercise Medicine Research Centre, and Fellow of the Australian College of Physiotherapists.
As a Sports Physiotherapist Randall has worked with some of Australia's most notable sporting organisations including the Hawthorn Football Club, the Australian Winter Olympic Team, and the Victorian Institute of Sport. He consults from the internationally renowned Olympic Park Sports Medicine Centre in Melbourne. Randall has also attained the title of Specialist Sports Physiotherapist as awarded by the Australian College of Physiotherapists in 2008.
Randall is the Founder and CEO of Premax. Premax in an Australian company that manufactures a range of sports skincare and massage creams. Premax is available in Australia, Asia, UK and Europe, and will be launched in North America in 2019.
As an Adjunct Lecturer for the La Trobe Sport and Exercise Medicine Research Centre, Randall advocates sport and exercise medicine, physical activity, health and well-being for all. He provides support to the Centre, activity assisting in translating research findings to key stake holders including the international research community, health practitioners, and the general public.
For more information on Mick:
Mick is an experienced Physiotherapist & Exercise Physiologist who consults at The Melbourne Sports Medicine Centre. He is currently completing a Masters of Sports Physiotherapy.
Mick has expertise in ACL injury management and ACL injury prevention and has previously worked for elite sporting teams such as the Collingwood Magpies Netball team, Newcastle Jets U20s Soccer team and NQ Cowboys U20s Rugby League team.
Resources discussed on this show:
Melbourne ACL Rehabilitation Guide
Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!
Have a great week and stay Healthy Wealthy and Smart!
Xo Karen
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