The Power of the Niche

07/12/22 • 50 min

With Nicholle Overkamp, MBA, ChFC®, CDFA®, a personal finance expert and business coach for women. She’s the Founder and CEO of Wilcox Financial Group and PowHERhouse Money Coaching. PowHERhouse Money focuses on business coaching for ambitious women, wealth coaching and educational programming! Wilcox Financial Group is a comprehensive financial planning firm. It was founded to create an environment that’s progressive and client centric with outstanding high-touch service. Nicholle is also the Co-author of the best-selling book Money Bitch: A no BS guide for smart women to own their financial future. Empowering women isn’t only a mission for Nicholle through her companies but also in her personal life as she serves on the Board for Girl Scouts of WNY, SheCAN!, and The Center for Hope of WNY. She’s a fitness fanatic, outdoors lover, caffeine addict and Audible obsessed. Join us for this fabulous conversation where we talk about the power of niching down in order to explode your business, the importance of educating our clients to support the client journey, and the role of accountability for many service providers. You will love hearing how Nicholle broke through industry barriers in order to change her industry's landscape and create a business she loves. And stick around to the end where Nicholle shares some powerful financial and money strategies for making strides in both your business and your personal life. To visit the show notes page for this episode and others, visit https://legalwebsitewarrior.com/podcast.

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Essential Small Business IT & Automation Support

With Michelle Nedelec, a multi-passionate entrepreneur and strategist who has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Michelle runs the creative side of her Done For You Marketing Tech services helping entrepreneurs set up and maintain their Infusionsoft (Keap Max Classic) through her company, Awareness Strategies at AwarenessStrategies.com. She is also a Success Therapist and an International Bestselling author who started in coaching on the smaller scale to now training and implementing strategic marketing and automation. Join us for our conversation where Michelle discusses the phases of entrepreneurship, her tips on affiliate marketing, and the most common mistakes that small business owners make in managing their CRM. You will also hear her share on the key components of business: Strategy, Systems and State of Mind so you know how to continually elevate all three components to build a healthy, thriving, business. To view our show notes for this and other episodes, visit our website at legalwebsitewarrior.com/podcast

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