Guts, Grit & Great Business®

With Steve Gordon, Founder of The Unstoppable Agency, and a 2-time entrepreneur and bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort and The Exponential Network Strategy. He’s the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. His firm, The Unstoppable Agency helps consultants and digital agencies land great clients by hosting their own podcast and using his proprietary Podcast Prospecting Method. Join us in this conversation as Steve shares about his desire to “find a lazy way to market” and how that launched his journey into podcasting, what a gem podcasting turned out to be in supporting relationship building, and how it became his primary way to create content for his business. Steve shares numerous insights into how podcasting can be multi-purposed for various needs in business, ultimately saving two of our most valuable resources: time and energy. Steve shares about how to thoughtfully use podcasting as a tool for serving others, including colleagues and potential clients, shares his insights on the power of letting your ideas sell for you, and the magic that happens when you set yourself up as a trusted advisor instead of a salesperson. Whether you are interested in podcasting, or are just wanting additional insights that will serve you in your marketing efforts, you will love Steve’s episode. Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast

With Paul Swegle, general counsel to a variety of tech companies and advisor to a dozen others as outside counsel. To date, he has served as general counsel to thirteen companies and has completed $12+ billion of financings and M&A deals, including growing and selling startups to public companies ING, Capital One, Nortek, and Abbott. Join us for this fabulous conversation with Paul Swegle about startup law and fundraising for entrepreneurs. Paul covers important issues to consider when planning for fundraising, including how and when to bootstrap, vs. getting outside funding. We talk about lifestyle companies vs. traditional startups, and what it takes to build a solid foundation regardless of your business. We also discuss what entrepreneurs often get wrong in the early stages of business, including how entrepreneurs create accidental partnerships and general partnerships, which can put their business, ideas, and intellectual property at risk. We discuss the absolute importance of documentation, choosing the right entity at the start, the importance of creating a legal budget as part of your business planning, and so much more! Paul's first book, "Contract Drafting and Negotiation for Entrepreneurs and Business Professionals," shares what he's learned working on thousands of agreements across varied industries for over 20 years. It's all about avoiding common contract pitfalls and maximizing commercial relationships. It's also a frequent Amazon bestseller in business law. Law schools and business programs across the country use it, as do law firms and in-house law, procurement, and sales departments. Paul's second book, "Startup Law and Fundraising for Entrepreneurs and Startup Advisors," was published on July 23, 2020, and is about helping entrepreneurs do three things: - build their companies on a solid foundation, - avoid costly and distracting legal and regulatory mistakes, and - raise the money they need to succeed. Anyone interested in startups and small businesses will find Startup Law and Fundraising invaluable. But it is also designed to provide a turnkey entrepreneurial law and finance class at any level, including law school, MBA, undergraduate business, community college, or startup accelerator. Paul's third book, "Careers in the Law," will be published in late 2021. It profiles more than 200 areas of law, plus many non-law alternatives for law degree holders. As a busy practicing attorney and leader in the legal profession, Paul interacts daily with attorneys across many different areas of the law. He has mentored and advised hundreds of law students and attorneys. At all times, his several companies have engagements in place with 20+ law firms across the country and globally. As a bar leader, Paul has a front-row perspective on the impacts of technology and other forces on the legal profession. Careers in the law will be a uniquely rich, insightful, and timely look at law careers and non-law career alternatives, with insights from hundreds of attorneys. Paul is also an adjunct law professor and teaches entrepreneurial law and finance at Seattle University School of Law. He was a lawyer for the U.S. Securities and Exchange Commission and the Department of Justice early in his career. Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast

With Andrea Carter, a Gender Diversity & Inclusion Specialist and Learning & Development Consultant who uses neuroscience research to support human capital. She is the CEO & Founder of Wealthy Woman Warrior and Building Better Organizations. She brings over 18 years of research and practical application to her training, public speaking and proven methods that support leaders, and their teams, to produce good work despite high pressure situations and imperfect conditions. Andrea is best known for her ability to bridge the gaps by creating collaborative working environments fueled by human power. She is also highly recognized for helping women advance their professional careers in male dominated industries. Join us for this conversation about the strains that Covid has placed on people, on women in particular, on workplaces, and the impacts of compounding pressure in addition to increased isolation. Andrea brings a wealth of experience and knowledge of neuroscience to this very important conversation. We cover the importance of resetting the nervous system, incorporating mindfulness into our daily lives, and managing our thoughts and stress levels. Andrea shares a variety of powerful strategies on how to successfully deal with compounding pressure, how to achieve a "pattern interrupt", and how to gain back an element of control when things feel out of control. This is a conversation you don't want to miss! Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast

Select Series: In this special Select episode, we'll delve into "The Power of Showing Up, Being Visible and Vulnerable" with Julie Fry. Originally aired as Episode 39 of Guts, Grit & Great Business® on Dec 22, 2020, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Julie Fry, Founder of Your Guest Expert. Her company helps industry experts gain visibility, leads and sales by sharing their message on podcast interviews. Her secret sauce is creating meaningful connections between people that become clients, collaborators, resources, mentors, and friends. She discovered this gift when she founded and ran the networking organization, Business Among Moms. Join us for this deep and wide conversation: we discuss business, motherhood, depression, mindset and handling turmoil and transitions. Julie shares openly about her own amazing journey, peaks and valleys, including dealing with a difficult health diagnosis on top of everything else in her very full life as a business owner and mom. And we get to her zone of genius: helping others become visible, and using her brilliant skills in supporting connections and collaboration between others to support their business growth. You will love Julie's insights, her willingness to be vulnerable and sharing openly about her journey. I can't wait for you to hear this episode! Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast/julie-fry/