Growth Led Podcast - Shane McCarthy

01/21/21 • 27 min

In this episode I interview Shane McCarthy. Shane is the Chief Marketing Officer at Sandboxx, and has been at the company since its earliest days - taking it from startup to scale.
We discuss everything from chess (fun fact - Shane was an Irish champion as a child) to channel marketing and partnership marketing.
We dive into what is stressing CMO's and other leaders at this point in time, and dive into community building and a whole lot more!
Tune in for a really fun chat!

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Previous Episode

Growth Led Podcast - Angela Ferrante

In today's podcast I interviewed Angela Ferrante. Angela is the founder at Laudable - a startup that helps B2B companies remotely capture high quality video in the form of customer testimonials that drive growth through social proof.
We discuss topics such as:

The state of marketing going into 2021
The race to try to capture attention, and the tradeoffs between content production and content distribution
Personal brands becoming the norm and also supporting companies
Brand authenticity
How to know what channels to market in
LinkedIn becoming more crowded, and what we think may happen
And so much more

Learn more about Laudable here.

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Next Episode

Growth Led Podcast - Jay Woodard

In this episode I interview Jay Woodard. Our main topic was one of overcoming failure as an operator and entrepreneur, learning how to rebound, and ensuring we don't make the same mistakes again.
Jay's donut shop - Huckleberry donuts - in Ireland became so popular he had 400+ people waiting in lines around the block, and was selling out donuts within minutes.
This demand was so great that it prompted scale, only to be met with countless challenges.
Tune in to hear how Jay rebounded and is now building something great again.
Jay has now gone on to found a brand & storytelling agency: https://www.ad32agency.com/

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