Growth Led Podcast

Welcome to the Growth Led Podcast.
This week I am talking about Retention Strategies. I discuss why retention is important for businesses, the common retention challenges as well as providing examples of businesses with proven retention strategies.
00:00 - Introduction
00:49 - Definition of Retention
01:26 - Retention Rate & Models
02:28 - Core Metrics to keep customers from churning
03.48 - Why is Retention So Important
06.17 - How Do You Impact Retention
08.34 - Having a Retention First Point of View
09.49 - Ways You can to Influence Retention
10.52 - The Most Common Challenges
11:27 - Core and Proxy Retention Metrics
15:34 - Retention Benchmarks Per Industry
16:37 - Plotting an Activation Curve
18:41 - Easy Ways to Improve Your Retention
23.32 - Recap
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline

Welcome to the Growth Led Podcast. This week I am talking to Jeanne L. Hopkins about times in her career where she experienced some lows and how she learned from them.
Jeanne is the Founder of Salty Marketing Group, working as a fractional CRO and CMO, offering GTM planning for B2B tech companies. In additional to many other roles, she served as CMO for spend management software company Lola.com, founded by Paul English and acquired by Capital One in 2021.
00:56 - Introduction
2:46 - AI and the Present Market
5:41 - The Importance of Editing
9:01 - Trusting Your Team
10:17 - Conference Failures
15:13 - Leveraging Team Expertise
16:30 - Life & Career Struggles
22:19 - Starting Fresh at a Startup
23:21 - Campaign Failures & Lessons
28:59 - Efficient Funnel Management
33:12 - Why Customer Retention is Critical
38.01 - Aligned Product & Marketing
41:45 - Breaking Free from Perfection
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline

In this solo episode, I outline what I think around the iOS 14.5 changes and if we're heading into "Advergeddon" with these changes or not, what the changes mean for advertisers, and...most importantly, why I think this is a huge opportunity for great marketers to up their game, work more closely with product managers, and use the product and activation strategies to do more post-click.
Some resources to read include:

• https://9to5mac.com/2021/04/22/apple-expanding-its-app-store-ads-business-rolling-out-suggested-app-ads/
• https://www.cnet.com/how-to/ios-14-5-lets-you-stop-iphone-apps-from-tracking-you-and-it-takes-less-than-a-minute/
• https://9to5mac.com/2021/04/28/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release/

Visit us at growthuniversity.io for upcoming programs and events!

Hi everyone! Exciting announcement here that I'll be back soon with new episodes of the Growth Led Podcast. But in the meantime, please check out my other podcast: Triggered.
On Triggered, myself, Aoife Jacob and Jen Bryan from the Velocity Growth team discuss the things that trigger us from within the startup and marketing space.
It's fresh, fun, and maybe just a bit over the top.
Hope you enjoy!
https://velocitygrowth.com/trigged/

In this interview, I spoke with Marcus Bullock, CEO of Flikshop.
This is an incredible story and journey that Marcus has been on. After spending eight years in prison and experiencing the depths of despair after realizing he wasn't getting out early, Marcus found the strength to make it through his sentence, get out into the world again, and build a wildly successful business from scratch. All the while helping other formerly incarcerated people build up their lives again after serving time.
After selling that business, he found his calling helping families stay connected when a loved one is incarcerated via Flikshop.
We walked through the incredibly difficult journey of life in prison, what it felt like to be on the inside, and what the nexus of Flikshop was.
This was a powerful and eye opening discussion, and I'm grateful that Marcus spent so much time on the show.
Learn more about Marcus and Flikshop at https://www.flikshop.com