Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Growth Led Podcast

Growth Led Podcast

Craig Zingerline

The Growth Led Podcast helps founders and marketers think through holistic growth strategies to build thriving businesses.
The podcast covers all aspects of startup growth, including financial and growth modeling, customer acquisition, activation and product led growth, retention, and experimentation.

profile image

1 Listener

bookmark
Share icon

All episodes

Best episodes

Seasons

Top 10 Growth Led Podcast Episodes

Goodpods has curated a list of the 10 best Growth Led Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Growth Led Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Growth Led Podcast episode by adding your comments to the episode page.

Welcome to the Growth Led Podcast. This week I am talking to Jeanne L. Hopkins about times in her career where she experienced some lows and how she learned from them.
Jeanne is the Founder of Salty Marketing Group, working as a fractional CRO and CMO, offering GTM planning for B2B tech companies. In additional to many other roles, she served as CMO for spend management software company Lola.com, founded by Paul English and acquired by Capital One in 2021.
00:56 - Introduction
2:46 - AI and the Present Market
5:41 - The Importance of Editing
9:01 - Trusting Your Team
10:17 - Conference Failures
15:13 - Leveraging Team Expertise
16:30 - Life & Career Struggles
22:19 - Starting Fresh at a Startup
23:21 - Campaign Failures & Lessons
28:59 - Efficient Funnel Management
33:12 - Why Customer Retention is Critical
38.01 - Aligned Product & Marketing
41:45 - Breaking Free from Perfection
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline

Support the show
profile image

1 Listener

bookmark
plus icon
share episode
Growth Led Podcast - Retention Strategies with Craig Zingerline
play

01/20/23 • 25 min

Welcome to the Growth Led Podcast.
This week I am talking about Retention Strategies. I discuss why retention is important for businesses, the common retention challenges as well as providing examples of businesses with proven retention strategies.
00:00 - Introduction
00:49 - Definition of Retention
01:26 - Retention Rate & Models
02:28 - Core Metrics to keep customers from churning
03.48 - Why is Retention So Important
06.17 - How Do You Impact Retention
08.34 - Having a Retention First Point of View
09.49 - Ways You can to Influence Retention
10.52 - The Most Common Challenges
11:27 - Core and Proxy Retention Metrics
15:34 - Retention Benchmarks Per Industry
16:37 - Plotting an Activation Curve
18:41 - Easy Ways to Improve Your Retention
23.32 - Recap
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline

Support the show
profile image

1 Listener

bookmark
plus icon
share episode

Apple IDFA is coming soon – what marketers need to know.
View the video version of this episode here.

Support the show
bookmark
plus icon
share episode
Growth Led Podcast - Knowing when to pivot

Knowing when to pivot

Growth Led Podcast

play

12/30/22 • 24 min

Welcome to the Growth Led Podcast, where we discuss entrepreneurship through the lens of growth and marketing. I’m your host Craig Zingerline, and today I’m going to discuss the art of the pivot - knowing when it’s time to pivot, what leading indicators to look out for, and how to pivot.
Stay tuned - this episode goes into the weeds of how we’ve approached pivoting ourselves at Velocity Growth.

Support the show
bookmark
plus icon
share episode
Growth Led Podcast - Growth Led Podcast - Brian Kardon
play

02/04/21 • 26 min

Today's episode features Brian Kardon, CMO of Invision.
We covered a lot of ground. Topics include:

  • How Brian handles a large organizational role leading both marketing and sales - this was fascinating to see how he approaches this
  • We cover product led growth
  • What main metrics he tracks across the organization to ensure growth is on track
  • The $5 million dollar launch failure and the mindset of experimentation
  • How massive companies keep reinventing themselves to continue growth
  • What the future of remote work looks like
  • Why companies need to see the light - pulling a quote from Amanda Gorman's inspirational inauguration poem
  • And so much more!

Brian can be found on Twitter and LinkedIn.

Support the show
bookmark
plus icon
share episode
Growth Led Podcast - Growth Led Podcast - Jay Woodard
play

01/28/21 • 23 min

In this episode I interview Jay Woodard. Our main topic was one of overcoming failure as an operator and entrepreneur, learning how to rebound, and ensuring we don't make the same mistakes again.
Jay's donut shop - Huckleberry donuts - in Ireland became so popular he had 400+ people waiting in lines around the block, and was selling out donuts within minutes.
This demand was so great that it prompted scale, only to be met with countless challenges.
Tune in to hear how Jay rebounded and is now building something great again.
Jay has now gone on to found a brand & storytelling agency: https://www.ad32agency.com/

Support the show
bookmark
plus icon
share episode
Growth Led Podcast - Growth Led Podcast - Angela Ferrante
play

12/28/20 • 44 min

In today's podcast I interviewed Angela Ferrante. Angela is the founder at Laudable - a startup that helps B2B companies remotely capture high quality video in the form of customer testimonials that drive growth through social proof.
We discuss topics such as:

  • The state of marketing going into 2021
  • The race to try to capture attention, and the tradeoffs between content production and content distribution
  • Personal brands becoming the norm and also supporting companies
  • Brand authenticity
  • How to know what channels to market in
  • LinkedIn becoming more crowded, and what we think may happen
  • And so much more

Learn more about Laudable here.

Support the show
bookmark
plus icon
share episode
Growth Led Podcast - Growth Led Podcast - Shane McCarthy
play

01/21/21 • 27 min

In this episode I interview Shane McCarthy. Shane is the Chief Marketing Officer at Sandboxx, and has been at the company since its earliest days - taking it from startup to scale.
We discuss everything from chess (fun fact - Shane was an Irish champion as a child) to channel marketing and partnership marketing.
We dive into what is stressing CMO's and other leaders at this point in time, and dive into community building and a whole lot more!
Tune in for a really fun chat!

Support the show
bookmark
plus icon
share episode

Quick run through discussing content production vs distribution as we head into 2021.

Support the show
bookmark
plus icon
share episode

Welcome to the Growth Led Podcast. This week I am talking to Christian Brown, Co-Founder and Chief Marketing Officer of Glewee and Forbes 30 under 30 2023.

Glewee the easiest and fastest all-in-one influencer marketing platform that connects brands and creators through collaboration and paid social media brand deals.

As a co-founder and leader of marketing, Brown worked closely with the CEO, Dylan Duke, to scale Glewee from its early days of sticky note ideas into the fully-fledged brand it is today

Centered around community, innovation and fluidity, Glewee’s entire brand evolution and refinement have been the labor of love for Brown since the company’s founding.

00:00 - Introduction
08:55 - What Inspired The Creation of Glewee: Influencer Marketing Platform
12:10 - Christian Shares Difficulties and Importance of Teamwork
16:15 - The Role of Team in Business Growth and Reflections
26:52 - Team Culture and its Resilience: Dealing with Employee Turnover
29:29 - Entrepreneurial Lessons: The Value of Customer Feedback and Embracing Failure
31:12 - Reflecting on the Past vs Looking at the Future
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline

Support the show
bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does Growth Led Podcast have?

Growth Led Podcast currently has 29 episodes available.

What topics does Growth Led Podcast cover?

The podcast is about Product Management, Marketing, Entrepreneurship, Growth, Podcasts and Business.

What is the most popular episode on Growth Led Podcast?

The episode title 'Retention Strategies with Craig Zingerline' is the most popular.

What is the average episode length on Growth Led Podcast?

The average episode length on Growth Led Podcast is 28 minutes.

How often are episodes of Growth Led Podcast released?

Episodes of Growth Led Podcast are typically released every 8 days, 16 hours.

When was the first episode of Growth Led Podcast?

The first episode of Growth Led Podcast was released on Apr 24, 2020.

Show more FAQ

Toggle view more icon

Comments