201 - We fell short of our launch goals. What did we learn?

04/25/24 • 39 min

Growing Steady | Intentional Creative Business Podcast

♾️ WAIM Unlimited: Past, Present & Future opens for enrollment for the FINAL TIME on June 9, get early access and bonuses here: https://wanderingaimfully.com/waitlist

We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didn’t quite hit the mark.

Now, we want to be 100% clear: We are not upset by a 6-figure launch. There is nothing to complain about or shed a tear about. However, there is a reality to reaching a certain level of revenue with our launches and then not hitting that same level after raising our price (for the first time in 5 years).

We hope you get a few takeaways from this episode if you’ve had a lackluster launch and see it the same way we do; as an opportunity to improve and create a new baseline for the future!

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

♾️ WAIM Unlimited: Past, Present & Future opens for enrollment for the FINAL TIME on June 9, get early access and bonuses here: https://wanderingaimfully.com/waitlist

We hope you get a few takeaways from this episode if you’ve had a lackluster launch and see it the same way we do; as an opportunity to improve and create a new baseline for the future!

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

Previous Episode

200 - Untold stories!

♾️ WAIM Unlimited: Past, Present & Future opens for enrollment for the FINAL TIME on June 9, get early access and bonuses here: https://wanderingaimfully.com/waitlist

Join us this week as we celebrate episode #200 of this podcast by sharing a few untold (maybe just lesser known?) stories from our entrepreneurial pasts. We each picked a few stories for the other to share without telling them ahead of time — fun!

In some ways it feels like we’ve recorded 200+ episodes of this podcast, but in other ways, it kind of feels like we’re just getting started. Whether you are listening to your first episode or have been with us since the start, we appreciate you so much 💖💖.

⭐️ If you were thinking of getting us flowers, chocolates, or a delicious batch of cinnamon rolls to celebrate this milestone, we’d gladly accept a rating and review on whatever podcast player you use!

Here’s to 200 more eps 👩🏻‍🦰👨🏻‍🦲👋.

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

Next Episode

202 - Getting back on social media (steal our content plan)

♾️ WAIM Unlimited: Past, Present & Future opens for enrollment for the FINAL TIME on June 9, get early access and bonuses here: https://wanderingaimfully.com/waitlist

Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We’ve only been creating “nurture” content for the entirety of our WAIM business and that’s about to change!

This week, we’re kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a bit easier because it’s has NEVER had content created for it (not a single article, social post, etc). But, before we just start creating content willy-nilly, we wanted to come up with a framework to make sure we’re creating the right content for the right purpose. Is our content just nurturing an existing audience? Or is our content discoverable and helping us grow our audience?

Enter our... Content Salad MATRIX. We cover the two different formats of content (Long and Short) and the two different types of content (Find and Nurture). From there, we share our plan for the next 5 weeks and what type of content goes where.

We’ll fully acknowledge there is a lot to unpack in this episode and that we are embarking on a big content project, but hey, wouldn’t it be boring if we didn’t swing for the fences a bit??

Hope you enjoy it!

***

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co