Growing Steady | Intentional Creative Business Podcast

After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* we’ve finally landed on the right answer for our core business.... maybe?

One thing we know for sure, we’ve always operated Wandering Aimfully as generalists. We can help with email marketing, copywriting, branding, etc. Sure, we were always trying to help small business owners who care about being intentional, but that was very unclear and made our lives difficult when it came to positioning ourselves and our core product.

In this episode, we share our NEW content focus, which also presented a more niched-down audience focus too. We hope that hearing us talking it out in real-time can help you to better focus your core audience or problem your business solves.

Lots of (fun) changes coming to our Wandering Aimfully website and content very soon!

Our YouTube channel: https://youtube.com/wanderingaimfully

Framer (aff link): https://bit.ly/jasonframer

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find out!

Writing informative articles is not our favorite thing, BUT, after working on the task for a week we feel like we found a good groove. In this episode, we share the process and the tools that made the writing process much simpler.

We also go over our competitor page strategy and how we used Framer to make the job easier for us.

Jess Cooks Garlic Bread: https://www.thisjess.com/sourdough-discard-garlic-pull-apart-bread/

SEO Article Tool (aff link): https://bit.ly/jasonfrase

Framer (aff link): https://bit.ly/jasonframer

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too).

There has been ONE clear friction point for us over the years when working together and that’s... Long-form videos. It’s some combination of our two strong creative personalities, along with having different visions for how a video should turn out, and the entire process has always been a bit bumpy for us. But, we really hoped to change that this last week!

Through many conversations, many experiments, and just trying to lead with curiosity we feel like we came out of the week WAYYYYY better than expected. Sure, we only finished 2 long-form videos, but our goal was 3, so we’re happy about that.

Enjoy listening to us recap our experience and we hope it helps you re-think a current spot where you might be in your business.

🔗 Links we mentioned:

AI Song tool: suno.com

ScreenStudio (screen recording: https://bit.ly/jasonscreenstudio

CapCut (modern video editor): https://capcut.com

YouTube Diary of our second week: https://youtu.be/wNCJKxzCOdM

Teachery’s YouTube channel: https://www.youtube.com/@teacheryco

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

Here we go, folks! We’re back on the short-form video creation train and this week we’re sharing our plan of action for Teachery. We’ve been off social media for 2.5 years, so this is quite the journey!

If you missed last week’s episode, we’re embarking on a 5-week content extravaganza 😂 for our two businesses. This week is the official first week and we’re focusing solely on trying to create 10 pieces of 60-second video content to be shared on Teachery’s TikTok, YouTube, and IG account.

What does creating social content initially feel like? Who is doing what? What content keywords and strategies are we focusing on? All of that is tackled in this episode.

Important note: We are NOT posting this content just yet. We want to create a nice little backlog of content to have ready to post in a month-ish. We also want to get a feel for what the creation process is like and what formats/formulas of content work best for our skillsets.

Next week, we’ll update you with how this week went and then we’ll move on to the next content bucket.

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

Evergreen sales are often painted as the ultimate dream: you fall asleep, wake up to sales, and money magically deposits into your account without lifting a finger. Sounds perfect, right? However, the reality of Evergreen is far from this idyllic picture...

This week, we discuss selling digital products Evergreen vs Launches. While Evergreen is often seen as the “easy,” passive income model, we believe there are a lot of hidden tactics and costs, not to mention a TON of technical setup and ongoing experimentation that is really difficult.

For us, Launching offers a simpler, more manageable alternative. An open and closed launch model provides built-in urgency and a single, streamlined experience for our audience. Through trial and error, we discovered a recurring revenue launch model that combines the best of both worlds, giving us Evergreen-like results.

Listen in as we discuss the pros and cons of each model and, as always, you decide how you want to run your own business, we’re just here to share our stories and experiences.

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🚀 If you want less stressful launches, our proven plan of action, and tips to help you generate more sales, get our 4-week Calm Launch Fundamentals email series by joining our weekly newsletter at wanderingaimfully.com/newsletter