Ken Sheehan: The Science Behind Predictive Marketing Models

02/19/25 • 39 min

Discover how a PhD in endangered species research transformed into groundbreaking B2B marketing strategy. Ken Sheehan reveals how he applies ecosystem modeling to predict sales patterns, using everything from geological data to CDC statistics.

Learn how he helped a pest control company achieve record-breaking leads during the pandemic through creative data analysis. Ken shares insights on turning business data into actionable intelligence and why most companies are sitting on gold mines of untapped information.

Perfect for B2B leaders looking to leverage predictive modeling and data science for strategic growth.

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Connect with Chris on LinkedIn: https://linkedin.com/in/chmarin
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Perfect for B2B leaders looking to leverage predictive modeling and data science for strategic growth.

Visit Grow.fm for more insights: https://grow.fm/
Connect with Chris on LinkedIn: https://linkedin.com/in/chmarin
Follow Chris on X (Twitter): https://x.com/_chrismarin

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Visit Grow.fm for more insights: https://grow.fm/
Connect with Chris on LinkedIn: https://linkedin.com/in/chmarin
Follow Chris on X (Twitter): https://x.com/_chrismarin