Grow Your Independent Consulting Business

Inbound lead generation can be the difference between a thriving consulting business and a stagnant one.
In this episode, Melisa Liberman breaks down the essential strategies to attract leads who actively seek out your expertise, so you can spend more time on meaningful work and less on chasing down potential clients.

You’ll learn the prerequisites to drive inbound leads effectively, develop the right mindset, and get actionable steps you can start implementing today. If you’ve been wanting to bring in more business without the constant hustle, this episode is your roadmap.

In This Episode:

• The definition and importance of inbound leads for consultants
• Three key prerequisites for creating a sustainable inbound lead generation system
• Five mindset shifts that foster successful inbound strategies
• Practical examples of inbound lead generation tailored to consultants
• Five steps to put these strategies into action immediately

Listen now to unlock the potential of generating inbound leads for your independent consulting business.

Companion Resource:

🔗 Chapter 9 “Your Lead Generation System to Uncover High Quality Opportunities” from my book, available here.

Resources:

• Consultant’s Business Health Check - icassessment.com
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
• Full show notes and more information: https://shownotes.melisaliberman.com/episode-192/

Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Do you ever think about what it would mean to design your consulting business to be an employer of choice—for yourself? Often, we think about employer branding in terms of large organizations, but it’s just as important for independent consultants and small boutique firms.

In this episode, Melisa Liberman explores how to intentionally design your business so that you are creating an environment that offers competitive compensation, work-life balance, and meaningful opportunities for growth. Melisa shares actionable strategies that you can use to ensure your business supports your personal and professional life as if you were an employer of choice.

In This Episode:

• Learn how to treat your independent consulting business as an employer of choice and how that can impact your success.
• Discover the 6 key components to make sure your business offers everything you need for fulfillment and success.
• Melisa shares a story about an independent consultant who went from autopilot mode to an intentional approach, radically improving her business.
• How to design a business that compensates you fairly, provides a work environment you love, and embodies a positive company culture.
• Why you need to think about your consulting business in terms of long-term sustainability, growth, and work-life balance.

If you want to create a business that truly supports your personal and professional goals, this episode will provide you with the tools to make that a reality.

Listen now to start building a consulting business that is your dream job.

Resources:

• Ep. 162. Transform Your Solo Consultancy into a Center of Excellence (COE) - Link
• Ep. 090. Corporate Retreat for the Independent Consultant - Link
• Consulting Offer Assessment - https://consultingoffer.expert
• "Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality" by Melisa Liberman - https://www.melisaliberman.com/book
• Full show notes and more information: https://shownotes.melisaliberman.com/episode-184/

Interested in working with Melisa? Visit consultmelisa.com to apply for a consultation and explore coaching opportunities.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Are you struggling to get in front of decision-makers?

Are you landing meetings with potential clients but then getting stuck because the people you're talking to don’t have a budget or decision-making authority.

This is a common problem for independent consultants, but there are ways to make it easier.

In this episode, Melisa Liberman discusses strategies for getting in front of the elusive decision-maker so you can effectively sell your consulting work.

Melisa explains the importance of understanding both the 'why' and 'why not' of reaching out to decision-makers and provides insights into common obstacles that could be hindering your success.

You will learn Melisa’s prerequisites for getting in front of consulting buyers, including strategic relationship building with influencers and creating compelling entry offers.

Do you want to enhance your overall consulting lead generation strategy? Download the companion resource for this episode and read Chapter 9 of Melisa's book for a deeper understanding. Available at consultingbusinessbook.com.

Full show notes and additional information can be found here: https://shownotes.melisaliberman.com/episode-165/

Ready for coaching tailored to you as an independent consulting business owner? Let’s talk!
https://www.melisaliberman.com/coaching-for-consultants

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Is your goal to replace your corporate income as an independent consultant?

It's common for consultants set revenue goals centered around what they were making in corporate or would be making in corporate had you stayed.

You might not realize it but setting goals in this way can backfire for you as a consulting business owner.

In Episode 166, Melisa Liberman addresses a common and critical error many independent consultants make: setting revenue goals based on their past corporate income or based on what they would be making had they stayed in corporate.

Melisa discusses how this approach can inadvertently cap your growth potential and limit your business's success.

In this episode, Melisa covers:

• Why is anchoring your revenue goals to your past corporate income risky
• The common pitfalls of this approach and how to avoid them
• How to set your revenue goals in a way that doesn’t backfire

Tune in to learn how to avoid this common pitfall and set yourself up for success.
Full show notes and additional information can be found here: https://shownotes.melisaliberman.com/episode-166/

Ready for coaching tailored to you as an independent consulting business owner? Let’s talk! https://www.melisaliberman.com/coaching-for-consultants

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Do you think you only need strategic advice for your independent consulting business? Think again.

Many consultants believe they'll reach their goals if they're more consistent in executing their business development routines or are better able to articulate their service offerings and unique value proposition. It seems like having a clearer strategy and set of routines will be the answer to what helps them reach their goals.

In Episode 167, Melisa Liberman challenges this notion, revealing why mindset is just as crucial as strategy and tactics in achieving consulting success.

Often, independent consultants say, "I don't need mindset help; just tell me what to do."

However, as work progresses, Melisa notices that mindset issues often arise, impacting their strategies and overall business success. Melisa will unravel the critical role mindset plays in not just achieving but surpassing your business goals.

Melisa explains:

• How a fixed mindset can prevent consultants from realizing their full potential and how it intertwines with strategic execution.
• How mindset influences every business decision, from client interactions to setting and reaching goals.
• The profound impact of integrating mindset work into regular business practices.

Convinced that mindset isn't an issue for you?

Today, Melisa encourages you to reconsider, providing examples and practical advice on how subtle mindset shifts can lead to significant breakthroughs in your business.

Don’t miss it!

Full show notes and more information:
https://shownotes.melisaliberman.com/episode-167/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.