Grow Your Independent Consulting Business

Are you struggling to get in front of decision-makers?

Are you landing meetings with potential clients but then getting stuck because the people you're talking to don’t have a budget or decision-making authority.

This is a common problem for independent consultants, but there are ways to make it easier.

In this episode, Melisa Liberman discusses strategies for getting in front of the elusive decision-maker so you can effectively sell your consulting work.

Melisa explains the importance of understanding both the 'why' and 'why not' of reaching out to decision-makers and provides insights into common obstacles that could be hindering your success.

You will learn Melisa’s prerequisites for getting in front of consulting buyers, including strategic relationship building with influencers and creating compelling entry offers.

Do you want to enhance your overall consulting lead generation strategy? Download the companion resource for this episode and read Chapter 9 of Melisa's book for a deeper understanding. Available at consultingbusinessbook.com.

Full show notes and additional information can be found here: https://shownotes.melisaliberman.com/episode-165/

Ready for coaching tailored to you as an independent consulting business owner? Let’s talk!
https://www.melisaliberman.com/coaching-for-consultants

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Is your goal to replace your corporate income as an independent consultant?

It's common for consultants set revenue goals centered around what they were making in corporate or would be making in corporate had you stayed.

You might not realize it but setting goals in this way can backfire for you as a consulting business owner.

In Episode 166, Melisa Liberman addresses a common and critical error many independent consultants make: setting revenue goals based on their past corporate income or based on what they would be making had they stayed in corporate.

Melisa discusses how this approach can inadvertently cap your growth potential and limit your business's success.

In this episode, Melisa covers:

• Why is anchoring your revenue goals to your past corporate income risky
• The common pitfalls of this approach and how to avoid them
• How to set your revenue goals in a way that doesn’t backfire

Tune in to learn how to avoid this common pitfall and set yourself up for success.
Full show notes and additional information can be found here: https://shownotes.melisaliberman.com/episode-166/

Ready for coaching tailored to you as an independent consulting business owner? Let’s talk! https://www.melisaliberman.com/coaching-for-consultants

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Do you think you only need strategic advice for your independent consulting business? Think again.

Many consultants believe they'll reach their goals if they're more consistent in executing their business development routines or are better able to articulate their service offerings and unique value proposition. It seems like having a clearer strategy and set of routines will be the answer to what helps them reach their goals.

In Episode 167, Melisa Liberman challenges this notion, revealing why mindset is just as crucial as strategy and tactics in achieving consulting success.

Often, independent consultants say, "I don't need mindset help; just tell me what to do."

However, as work progresses, Melisa notices that mindset issues often arise, impacting their strategies and overall business success. Melisa will unravel the critical role mindset plays in not just achieving but surpassing your business goals.

Melisa explains:

• How a fixed mindset can prevent consultants from realizing their full potential and how it intertwines with strategic execution.
• How mindset influences every business decision, from client interactions to setting and reaching goals.
• The profound impact of integrating mindset work into regular business practices.

Convinced that mindset isn't an issue for you?

Today, Melisa encourages you to reconsider, providing examples and practical advice on how subtle mindset shifts can lead to significant breakthroughs in your business.

Don’t miss it!

Full show notes and more information:
https://shownotes.melisaliberman.com/episode-167/

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Join me on this episode to dive into client dependency, the scenario where you’re relying on only one client, or one prospective client, for your revenue. I’m sharing why client dependency is a problem (beyond the obvious risk), how to find the root cause of why you’re depending on one client, and how to diversify your business (even if you think you don’t have time.

Click here to get full show notes and more information.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

In this episode, Melisa sits down with Miles Everson, CEO of MBO Partners, a leading marketplace that connects independent consultants with enterprise and mid-sized businesses. Melisa and Miles dive into the key qualities of successful consultants, sharing insights about common mistakes to avoid and strategies for staying competitive in the fast-evolving independent market. Miles also gives listeners a sneak peek into his book, Free Birds Revolution, where he uncovers the six forces shaping the future of work and how consultants can position themselves to thrive.

Adopting a Mission Mindset
As independent consultants, adopting a mission mindset can be a powerful way to stay motivated and driven. Having a clear mission keeps you focused and helps differentiate you in the marketplace. By framing your work as solving a specific problem or fulfilling a mission for your clients, you align your efforts with their goals, creating real value and impact.

Mistakes Independent Consultants Should Avoid
Avoid justifying why you're working as an independent consultant. Client conversations should focus on the value you're delivering and the results you're achieving, not the method you use to execute your work. Keep your attention on the success you’re creating for your clients and the impact you're making.

Overview of Free Birds Revolution: The Future of Work and the Independent MindMiles shares insights from his book, including the six forces shaping the future of work and the qualities that make independent consultants successful. He connects the topics in his book to a trend highlighted in the State of Independence study by MBO Partners, showing how the independent workforce drives demand for specialized platforms and solutions that streamline business operations.

Is your goal to differentiate yourself as an independent consultant with enterprise and mid-sized businesses?

Make sure to listen to episode 205 to find out how.

Full show notes and more information: https://shownotes.melisaliberman.com/episode-205/

Check out Miles’ book, Free Birds Revolution: The Future of Work and the Independent Mind

Review the 2024 State of Independence study conducted by MBO Partners.

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.